Would you like to sell more art online? Is your online marketing plan taking up to much of your time? In this post, I am going to share with you tips on how to be more productive marketing art online.
Be More Productive Marketing Art Online
Most 9-5 jobs give pay raises depending on how long an individual has been working for the company.
Some companies will give bonuses or pay raises depending on productivity.
The same will be true for your art business.
The longer you are an artist and you are marketing your art online, the more valuable your art will be. Your art will be in demand and you will be able to increase the prices.
The more productive you can be with your time, the more money you will be able to make.
Here is an example. If it takes you twenty hours to create a piece of art and you charge $200.00 (just to make it easy to calculate) you will be earning $10.00 an hour.
What if you can get the piece done in ten hours?
You are now making $20.00 an hour.
Your time has now become more profitable.
Because you are a selling artist, you are probably doing most, if not all, of the work yourself. You are creating the art, promoting the art, marketing the art, talking to potential buyers and shipping the art.
To increase the value of your time as an artist you will need to be productive in these categories.
In this post, I will share with you some tips on how I became more productive with my online marketing as well as creating my art.
If you would like more in-depth information on being productive you might enjoy my eBook, The Productive Artist – How to Live Your Dreams.
Why Be More Productive
Being more productive with your time will not only make your time more valuable, it will also affect your life in a positive way.
When you are more productive, you have control of what you are doing. You know what needs to get done, how you are going to get it done and when you will be working on the project. This will reduce stress from your life.
You will feel like you can accomplish everything that needs to get done.
You will remember important tasks.
When a problem arises, you will be ready to tackle it.
In time, you will be working on autopilot. Taking control of your days is how you will be successful selling art online.
How to Be More Productive Marketing Art Online
In this post, I will be going over some strategies to help you be more productive with your art marketing and creating.
I want to help you to make the most of your time so you can enjoy everything there is about being a working artist.
More Productive Marketing Art Online
I want to start with how you can be more productive while marketing art online.
So many artists turn their heads when it comes to marketing their art.
I don’t understand this. If you want your art to sell, you must market it.
How can someone purchase your art if they do not know it exists?
Do you think that when you upload your art to your artist website, everyone will get a notification saying new art for sale?
It does not work this way. It would be nice if it did, but it doesn’t.
You must work just as hard or harder on your marketing than you do creating your art if you want to make money selling art online.
So, let’s get started. Let’s talk about how you can make this dreadful task a little less painful.
Know What Needs to Get Done
The first way for you to become more productive with your time is to know exactly what needs to get done.
So much time can be wasted by sitting there trying to figure out what you should be doing next.
If you are new to digital marketing, this can be difficult because you do not know where to start.
There are three areas you will want to focus on:
- Email Marketing
- Social Media
I put blogging on the top of the list because this will be the foundation of your online marketing plan.
You must create content to be found online. Artists that rank higher in search are writing a ton of great content.
If you do not have an artist blog yet, start one today. Do not wait until tomorrow because tomorrow will never come. Start today.
I have written an eBook that will help you develop a plan for your content marketing strategy. The plan is all written out for you. All you need to do is follow the plan, write some content and watch your traffic increase.
Get your copy today.
28 Day Blogging Challenge for Visual Artists
You have the choice of purchasing your eBook from Amazon or you can purchase a download version.
Building an email list is important for your art businesses success. Your email list will be what will generate the most income for you.
Why is an email list so important?
Your email list is a group of people who like what you have to offer and already trust you. They would not give you their personal email address if they didn’t like your art or if they do not trust you.
Sending weekly or monthly newsletters that keep your collectors up-to-date with your art and events will provide a tremendous amount of profit to your business.
Social media is a fantastic way for you to build an online presence and build relationships with people.
The three of these categories work together and are as equally important.
You will want to develop a marketing strategy for each of these categories.
Grab your copy of the 28 Day Blogging Challenge for Visual Artists and read these posts, How to Build an Email List From Scratch, How to Create a Social Media Marketing Plan – Sell Art Online.
After reading the eBook and the articles you will know what you will need to do to build your art business. You will not be wasting time staring at a blank screen or even worst not trying at all.
Put the Phone Away
Smartphones have made life easier in many ways.
You will no longer find a stack of maps in a car.
You can order dinner to be ready for pickup on your way home from work.
You can check your emails.
You can set reminders so you do not forget key events.
You can shop online and you can pass time with fun games or visit your favorite social media site.
You don’t even have to call someone to communicate anymore, all you have to do is send a text.
The smartphone has changed the way people live.
With all the good, there is also some bad.
Smartphones can be a distraction, especially at work.
Many people find it difficult to work at home because of all the disturbances. As an artist, you will have to learn how to minimize all the interruptions so you can get your work done.
One way is to lose the phone. I don’t mean to literally lose the phone, what I mean is to not have it near you while you are working.
Put the phone in a different room. You can check your phone for any messages during your breaks.
You do not need to check your emails every time you hear you have a new email.
You do not have to check your social media sites every time you get a notification. Set up a way for people to get in touch with you in the case of an emergency, other than that stay off the phone.
Manage Social Media
Another way to be more productive marketing art online is to manage your social media accounts.
The first step is to only be on your social media accounts for as long as it takes for you to complete your marketing plan.
When you are marketing your art, you are working, you are not socializing or checking in with your friends. This can be done later.
There are many apps that will help you save time marketing on your social media sites. These apps will publish your posts throughout the day. You will not have to stop what you are doing to post an update at the perfect time.
All you must do is schedule the posts and you are done. Periodically you can visit the sites to engage with your followers, but the time saved going on each individual site several times a day can be spent elsewhere.
Here are a few apps to consider:
There are so many different apps available to pick from. Do a search for social media management tools if these apps are not exactly what you are looking for.
Things get done by planning. If you want to take a vacation, you plan. If you want to have a date night, you plan. The same is true with your art business.
You will get so much more done in less time if you have a plan and you know ahead of time what needs to get done.
Take some time at the beginning of each week and write out a weekly schedule. You can set specific jobs for different days for you can block off times during the day for specific tasks.
Find out what works best for you and your schedule.
If you know exactly what you need to get done, you will just do it. There will be no time wasted wondering what you need to do or even worse, forgetting to do an important task.
You will find in time that creating a weekly plan will only take a few moments to accomplish.
Another positive for writing a weekly plan is that you will be able to assess what is working and what is not working.
You will no longer be wasting time doing something that produces little or no results.
Time blocking is one of my favorite things to do. I set a specific amount of time to complete each project I am working on.
For example, I might designate an hour for revising older posts.
The next hour might be dedicated to social media marketing.
The next hour I might dedicate to writing a new blog post.
The next four hours I might spend working on commissioned drawings.
These are some examples of time blocking. The reason why this works so well for many people is that there is a set time to get something done. You will notice you will be more productive if you know you only have an hour to complete something.
There will be learning curve at first. You will need to learn how long it will take to complete a project. Your mission is to get more done in less time, not create stress by not giving yourself enough time for the project.
Clear Your Mind
According to Kate Bartolotta,
Taking a break once an hour increases our work productivity.
A break can serve as creative fuel.
Physical movement keeps us from being mentally stagnant.
An afternoon tea break gives us more than a caffeine boost.
Playing hard helps us with working hard.
You can read more about this in Kate’s post, 5 Science-Backed Ways Taking a Break Boosts Our Productivity.
There are times when my mind is not focused. Simply standing up and walking to a different room for a minute, will clear my mind and get me back on track.
Standing up every half an hour will also do wonders for your back. Just take a second to get out of the chair and stretch.
If you want to be more productive marketing art online, you will need to be focused. A few minutes to clear your mind will be well worth it in the long run.
We are very lucky to be artists is today’s day and age. We have so many tools available to use to make our jobs easier and more productive.
Here are some of my favorite tools I use to make my days a little bit easier.
This is a free app for Android and iOS that helps you to keep your schedule on track with to-do lists and reminders.
This app is 4.99 for iOS that allows you to record your messages and makes note-taking a breeze with its built-in transcription features.
MyScript is a free app for iOS that allows you to take handwritten note. If you are faster at writing than typing, this app might be perfect for you.
Outlook is a free app for Android and iOS that brings your emails, attachments, calendars, and contacts into one place. If you have multiple email accounts, this app will make it easy for you to keep on track with your important emails.
IFTT is a free app for Android and iOS that will automate repetitive tasks. This app will make it easy for you to share content to multiple social media networks.
These apps will help to make your email inbox more manageable, note taking a little easier, and a to-do list that will send you notifications.
Here is a list of some eBooks that will help you with time management:
The more you can get done in less time the more valuable your time will be.
Getting Things Done: The Art of Stress-Free Productivity by David Allen (Amazon Affiliate Link)
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy (Amazon Affiliate Link)
First Things First by Stephen R. Covery (Amazon Affiliate Link)
The Now Habit: A Strategic Program for Overcoming Procrastination and enjoying Guilt-Free Play by Neil Fiore (Amazon Affiliate Link)
The Productive Artist – How to Live Your Dreams by Dave Nevue
How to Be More Productive Making Art
I have shared with you some ways to help you be more productive marketing your art, now let’s talk about how you can be more productive creating art.
The more productive you can be at creating art, the more art you will have available to sell online.
The more art you sell online, the more money you will make.
Wouldn’t you like to make more money?
Create Art Daily
Practice makes perfect. The more you do something, the better you will be at it. You will also be quicker at it.
If you want to be quicker at creating art, you will have to get in the habit of creating art seven days a week.
You do not have to spend eight hours a day painting or drawing, but you will want to spend time every day to create.
Time blocking works for creating art just like it does for marketing your art. There are things that you can set a timer for.
For example, searching for reference images, cleaning supplies, painting backgrounds,
Working on a specific section of a drawing or painting.
Maybe you like to work on more than one project at a time. Set a timer for each project.
Break down all of the tasks it takes for you to create your art. Set a time for each task and stick to it. You will find that you will begin to have a weekly routine.
It is a Job
If you are selling art online, it is a job. You have a responsibility.
Most artists are still working at other jobs to help supplement their income.
Many times, artists will be tired after a day’s work and it is too easy to sit on the sofa rather than go into the studio.
Instead of going straight for the remote control, designate a specific amount of time for you to create art. Think of this as your part-time job.
If you want to make money selling art, you will need to make time to create art.
Force yourself to stick to a schedule. At the end of the day, you will feel good about yourself. You will feel like you accomplished something that matters to you.
One way to lose motivation is to work in an area that is all cluttered with junk. Keep your work area clean and organized.
You will waste so much time if you have to stop what you are doing to find something you need. Everything should have a home, and it should stay in its home unless it is in use.
Schedule some time for clean-up at the end of the day. Clean all your supplies and put them back in their home.
The next day you will go into the studio and you will be ready to go.
A great way to save time is to batch projects. Batching means that you do similar tasks and group them together, like a production line.
For example, if you paint landscapes, paint five or ten skies at the same time.
Next paint all the grass for each of the paintings.
Then add all the trees to each painting at the same time.
Not only will you be able to create more art in less time, but you will also save money on supplies.
Think about ways that you can set up a production line for your art.
Setting deadlines is a great way to stay motivated and on track.
It is easy to procrastinate if you do not have an end date. In some cases, the end will never come.
You will want to make deadlines that you can keep. Unrealistic deadlines will be counteractive and create unnecessary stress to your days.
Instead, give yourself an extra day or two in case you run into any problems.
Consistently setting deadlines will help you to train your brain to focus on what you are doing.
Get Rid of Distractions
Just like getting rid of distractions while you are marketing your art online, you should get rid of all distractions while you are in the studio creating art.
Most artist’s studio is a designated room in their home. If this is the case for you, you will want to find a room and a time when it will be the quietest for you.
Not only will you get more done, but you will also be able to focus on what you are doing. Creating art takes a lot of concentration. If you are constantly being interrupted while you are creating it will show in your painting or drawing.
If there are people in the house when you are painting, just let them know that you can’t be interrupted unless it is an emergency.
You will also want to take breaks while you are in the studio. Even taking a step away for five minutes will help you to stay fresh and focused. The break will also help you to rejuvenate your eyes.
You have learned some tips on How to be more productive marketing your art online. You also learned how to be more productive creating your art.
The more productive you can be with your time, the more valuable your time will be.
You will also have more time to think of other ways to build your art business even larger.
You might also be interested in:
- 10 Easy Selling Art Online Tips to Boost Sales
- How to Sell Products on Facebook Selling Art Strategies
- How to Sell Drawings Online and Make Money
- How to Write an Artist Business Plan That Works
- How to Price Art – Ultimate Art Pricing Guide
Graphite Art by Dave Nevue