Are you just starting your art blog? Would you like to have your readers view you as an expert in your field? In this post, you will discover how to appear authoritative as a new art blogger so you can start generating sales.
How to Appear Authoritative as a New Art Blogger
It is tough being a beginner at anything. You do not know what you are doing or how to get to where you want to go.
Many people start to question what they are doing, become frustrated and quit.
I want to start by saying that you will never fail as long as you do not stop trying.
Art Blogging Journey
I want to start by telling you that I started several different blogs before I started the Nevue Fine Art Marketing Blog and all of the blogs I started were not successful.
As I was watching all of the changes that were occurring in digital marketing, I knew that I had to start a content marketing strategy if I wanted to have any chance at all in selling my art online for the long-term.
Even though I have shut down all of my other blogs, I do not consider them as failed attempts. In fact, I look at them as learning experiences that have helped me build this successful blog that is now helping artists around the world like you to learn through my fifteen plus years of online selling experience.
From day one I had to learn everything myself.
I had a vision and set goals for what I wanted to achieve but the problem I faced was that I didn’t know how or where to start.
I did some research and stumbled on eBay. That is where my journey began.
Throughout my journey, I have tried hundreds of different strategies that helped me to build a successful online business for over fifteen years.
Do not get me wrong, not all of my strategies produced the results I was hoping for. However, I was able to learn what worked for me and what did not work. This knowledge helped me to make better decisions along the way.
There are going to be many challenges you will encounter along the way while selling your art online and being an art blogger. But making yourself appear authoritative does not have to be one of your struggles.
Having people view you as an expert in your niche is easier than you might think.
It all starts with believing in yourself. You are an expert in what you do and your art blog will be a place where you can share your knowledge with people around the world.
The Beginner Art Blogger
Do you want to know how to run a successful art blog?
The answer is simpler than you might think, don’t stop trying.
As long as you keep working on your art blog, you will turn it into a successful art blog.
The reason most people quit too early is that it is more difficult than they might have thought.
The theory behind blogging is simple. You write content that will attract your target audience, turn them into loyal readers and the outcome will be selling your art.
The difficult part is being patient.
It takes time for a blog to grow. Just because you write one post does not mean that everyone in the world will read it.
In the beginning, you will be lucky to have a hundred people read your posts. But in time your blog will start to rank higher in the search results and thousands of people will be clicking on your blog posts.
Think about that for a second. You have an opportunity to have thousands of people a month see your artwork. It is hard to believe but it is the truth.
How to Appear Authoritative as a New Art Blogger Strategy
You might be asking yourself, “Why do I have to appear authoritative in my niche, I just want to sell my paintings.”
You might be thinking that nobody cares about what you have to say, they just want to see your art.
I hate to be the burden of bad news, but that is simply not true.
Before you can build a following and have thousands of people visit your art blog, you need to make an impression and build brand awareness.
You do this by sharing your knowledge and that you can help benefit their life in some way.
How to Build a Following
I want to take a second to talk about building a following. This is going to be something that you will be working at for as long as you have your art blog running.
You might be thinking that you will be happy when you have 5,000 people view your blog posts in a month.
I did too until I hit that 5,000 page views in a month. Then I wanted 10,000, then 25,000. I have over 50,000-page views a month and I am still working on building a larger audience. You will be doing the same thing.
Let’s talk about why people follow blogs.
They are not going to follow you or sign up for your newsletter because they are nice people.
People will follow you because you are providing value, you are improving their life in some way.
So it doesn’t matter if you make someone’s life better by sharing technique tips, art collecting tips, time management tips, or how to decorate tips. What matters is that you are changing someone’s life for the better. That is how you build a following. You make someone’s days a little easier.
Now it is time to talk about how to appear authoritative as a new art blogger.
Share Your Experience
Remember, you gain followers by providing a solution to a problem they have.
You can easily do this by sharing with them things you are good at and what comes easily to you.
Here are some examples:
- Painting techniques
- Drawing techniques
- How to package art
- How to frame art
- How to save money purchasing art supplies
- How to hang paintings
- How to take care of paintings
- Where to purchase frames
- Best colors for rooms
- Best way to display art
- How to manage your time being an artist mom
- How to generate money using your artistic skills
I could be going on and on but I think you get my point.
Identify what you do on a daily basis that comes easily for you that might make someone’s life a little better and start writing.
The best way for you to build a loyal following is to provide them with accurate information.
You can do this by researching the topic you are writing about.
It is always a good idea for you to include your thoughts on a subject but double checking to see if your information is accurate is the key to success.
Include outbound links to your blog posts from other experts that support your topic.
Outbound links will help you by showing your audience your content is valid and it will also give your readers an opportunity to read someone else’s views.
Your readers will feel confident that you are providing trustworthy information by researching to make sure your facts are correct.
Write Descriptive Blog Posts
Take a minute now and then to research other art blogging sites. Find out what they are writing about and what seems to be working for them.
You will soon notice that the best blog sites to read are the ones that use easy to understand vocabulary, are scannable and are very descriptive.
When you are writing a post, write as if you are talking to someone who knows nothing about the topic you are writing about. This strategy will be a sure way to add value to your readers.
Writing descriptive posts will also show your readers you know what you are talking about and they will revisit your site when they want a solution to a problem that relates to what you have to offer.
It is difficult to start something new. You do not know how to get started or what the best strategies are.
If you feel uncertain about starting your art blog, you are not alone. It is a normal feeling that most artists face.
Let’s be honest, we tell our stories with visuals not text so it is very intimidating at first.
In time you will find that it is easier than you have ever imagined.
You will also be rewarded with thousands of people seeing your art from around the world.
How to appear authoritative as a new art blogger overview:
- Art Blogging Journey
- The Beginner Art Blogger
- How to Appear Authoritative as a New Art Blogger Strategy
- How to Build a Following
- Share Your Experience
- Write Descriptive Blog Posts
You might also be interested in:
- How to Turn Potential Art Buyers into Loyal Collectors
- 110 Art Blogging Ideas
- 7 Art Blog Tips That Increase Online Art Sales
- 5 Instagram Features Artists Need to Know About
- How to Sell More Art by Building your Tribe
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow and monetize your online art business.