The best way to increase Etsy sales is by making sure your shoppers have a smooth shopping experience. Make your checkout process simple by offering variations on items like size, color, and quantity.
The good news is that adding variations on Etsy product listings is easy, and we’re here to show you how.
What Are Etsy Listing Variants?
Etsy listing variations allow you to offer different options for your items. For example, if you’re selling a t-shirt on Etsy, you can list it in several different sizes or colors. Or, if you are selling digital items, you might want to offer different sizes.
Providing more options for your buyers will generate a delightful shopping experience, and you will increase the odds of landing a sale because of it.
What Variations Are Allowed On An Etsy Listing?
- Price – You can add different prices for the variations.
- Primary color
- Secondary color
- Create a new variant
How To Add Variations On Etsy
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Step 1: Go to your Etsy shop and click on the item to add variations.
Step 2: Add a category that describes the product you are selling.
Step 3: Scroll down the Etsy listing to the variations section and click on Add Variations.
Step 4: Click Choose Variation Type and pick the product variations you wish to offer your buyers. If none of the variations work for your listing, you can create a variant at the bottom of the drop-down menu.
Step 5: Click put a checkmark next to the options.
Step 6: The next step is to name all the different options for the listing.
Step 7: Click Save.
Step 8: Add the different prices for the variants if there is a price difference.
Limit The Number Of Varients
The objective of adding variants to a listing page is to increase sales. However, if you add too many variants, your buyer will find it challenging to choose the correct option. It’s best to offer 2-5 options per listing.
Adding too many options will result in more abandoned carts and fewer sales.
Make sure you have all the correct information before you list your Etsy variation to provide a smooth shopping experience for your buyer.
Personalization options like colors, fabric or finish encourage shoppers to purchase. You will not have to have an additional listing fee for the different variations on separate listings. Include all your options available in your listing details so people know what they can purchase. Let them know they can pick their choices in the variable field.
Final Thoughts On Adding Variants On Etsy Listings
Adding variations will increase the odds of landing a sale. However, remember to keep it simple so your buyers can easily navigate through your listings and different variations.
By following these easy steps, you will have all the information for adding Etsy listing variations to give your buyers a better shopping experience on Etsy.