The best way to increase Etsy sales is by making sure your shoppers have a smooth shopping experience. Make your checkout process simple by offering variations on items like size, color, and quantity.
The good news is that adding variations on Etsy product listings is easy, and we’re here to show you how.
What Are Etsy Listing Varients?
Etsy listing variations allow you to offer different options for your items. For example, if you’re selling a t-shirt on Etsy, you can list it in several different sizes or colors. Or if you are selling digital items you might want to offer different sizes.
Providing more options for your buyers will generate a delightful shopping experience, and you will increase the odds of landing a sale because of it.
What Variations Are Allowed On An Etsy Listing?
- Price – You can add different prices for the variations.
- Primary color
- Secondary color
- Create a new variant
How To Add Variations On Etsy
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Step 1: Go to your Etsy shop and click on the item to add variations.
Step 2: Add a category that describes the product you are selling.
Step 3: Scroll down the Etsy listing to the variations section and click on Add Variations.
Step 4: Click Choose Variation Type and pick the product variations you wish to offer your buyers. If none of the variations work for your listing, you can create a variant at the bottom of the drop-down menu.
Step 5: Click put a checkmark next to the options.
Step 6: The next step is to name all the different options for the listing.
Step 7: Click Save.
Step 8: Add the different prices for the variants if there is a price difference.
Limit The Number Of Varients
The objective of adding variants to a listing page is to increase sales. However, if you add too many variants, your buyer will find it challenging to choose the correct option. It’s best to offer 2-5 options per listing.
Adding too many options will result in more abandoned carts and fewer sales.
Make sure you have all of the correct information before you list your Etsy variation so that you can provide a smooth shopping experience for your buyer.
Offering personalization options like colors, fabric or finish will encourage shoppers to make a purchase and you will not have to have an additional listing fee for the different variations on separate listings. Just include all of the different options you offer in your listing details so people know what they can purchase. Let them know they can pick their choices in the variable field.
Final Thoughts On Adding Variants On Etsy Listings
Adding variations will increase the odds of landing a sale. However, remember to keep it simple so your buyers can easily navigate through your listings and different variations.
By following these easy steps, you will have all the information for adding Etsy listing variations so that your buyers have a better shopping experience on Etsy.
More Etsy Related Articles
Do you have a crafty hobby? Have you been wanting to create vinyl decals and sell them on Etsy? If so, then this blog post is for you! This article will talk about the best way to get started selling vinyl stickers on Etsy. We’ll cover topics such as where to buy the supplies from, what equipment … [Read more…]
There might be times during your art career that you will want to change your business name and brand. Many young artists are eager to start selling their artwork at local art fairs and online. As their artistic skills evolve, they begin to notice what style of art sells best for them. At that … [Read more…]
Over the past few years, digital products are becoming more popular on Etsy. When Etsy first launched in 2005, people would visit Etsy hunting for handmade crafts and goods they couldn’t find anywhere else. It was like an online craft fair with crafters from around the world. As Etsy became more … [Read more…]
People are now purchasing digital art on Etsy at an affordable price and printing them at home or through local printing services. The quality of printing a digital print might not be a good as fine art prints or limited edition prints but they will be perfect for wall art in your home or office as … [Read more…]
Are you interested in generating extra income from the original art you have created? Are you interested in selling prints on Etsy without worrying about printing copies or shipping the products? In this post, you will discover how to sell art prints on Etsy with Printful. How To Sell … [Read more…]