Last Updated on April 5, 2018

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Would you like to add hyperlinks to your artist blog’s posts and pages? Would you like to add links to previous posts that you have already created? In this post, I will share with you how to add links in WordPress artist blogs step-by-step.

“If you are really thankful, what do you do? You share.”
~ W Clement Stone

There will be times you will want to share content that you have found online to your readers.

There will be other times that you will have a more detailed post that you will want to link to.

You can easily do this by adding hyperlinks to your artist blog posts.

How to Add Links in WordPress Artist Blogs

Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.

How to Make an Artist Website with WordPress

Creating an artist website with WordPress might be easier than you think.

What you will need:

Domain Name
Hosting
Premium Theme

Popular companies that provide hosting and domain names are:

HostGator (affiliate link)

BlueHost (affiliate link)

Both companies offer 24/7 customer service and a one-click WordPress installation feature. You can have your artist site up in minutes.

Premium Themes

A WordPress Theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software. (Source: WordPress.org)

Basically, a theme is what allows you to develop an artist website design and brand your site.

There are free WordPress themes and premium (paid) themes available.

I recommend using premium themes for your online art business. They are more secure, flexible, SEO friendly and responsive.

I use and recommend StudioPress Themes for WordPress. (affiliate link)

Now that you have a WordPress site I would like to go over some terms that you might have heard before but you are not sure what they mean.

What are Hyperlinks

A hyperlink is a link from a hypertext document or file. Clicking on the active link will redirect you to that content. Hypertext is content that is able to be shared via clickable links on web pages or documents.

What are the Benefits of Adding Links

You will hear both positive and negative thoughts about linking to other sites. In my opinion, you want to give your readers the best content you possibly can. Adding content that backs up your posts content will only enhance the quality of your work.

Readers revisit sites because the site is producing content that is solving a problem or struggle they might have.

When you link to other sources, you are providing the best content for your audience. Not only will your reader benefit from your thoughts but they will also get additional information from other experts.

Your readers will feel confident going to your site for specific information your site publishes.

Rand Fishkin wrote about the benefits of linking to other sites in the post 5 Reasons You Should Link Out to Others From Your Website.

Rand explained:

“No matter how great a website you build, you can never be all things to all people, nor contain all the relevant information & value a user might be seeking on your given topic. As such, it makes great sense to leverage the power of the web – the power of links – to create an easy, scalable path to making your site’s experience better and more rewarding for those who visit.”

Linking to content you have already written about is also very powerful.

Many people skim through blog posts to find a solution to a problem. Most readers do not read every word.

Including links to articles that are more detailed about particular topics will help to keep your posts more scannable and easier for your readers to find what they are searching for. Creating pillar posts that include internal links will produce a better experience for your audience.

According to Sureyea

6 Benefits of internal linking in SEO

Internal links are more user-friendly – Anchor texts.
Internal links pass the link juice.
Internal links increase page views.
Internal links help in increasing PageRank.
Internal links reduce bounce rate.
Better crawling and indexing.

How to Add Links in WordPress – Other Content

Now that you understand the importance of outbound linking, let’s go over how to add a WordPress blog link to your posts.

Login to your WordPress Dashboard

Highlight a word or phrase that you wish to link.

Click the Insert/Edit Link Button on the visual editor.

In the pop-up window:

Enter the URL of the hyperlink of the content that you wish to share.

Link Text is what will be the link in your post. This is what you have highlighted in your post.

You can have the page that you are linking to be redirected by opening in a new tab by checking the box.

When a person clicks on the link a new tab will open for them with the content that you are linking to. Your blog tab will still be open for them to go back to when they are finished reading the content.

You can also search for a post that you have written or scroll down from the list of posts that you have written. This allows you to link to content that you have already written that is relevant to the new content.

When you are finished click Add Link on the bottom of the pop-up.

WordPress for Artists Basics

Now that you have a WordPress artist portfolio you will want to set aside some time to learn about all of the features WordPress has to offer if you are just starting out.

WordPress is a powerful software that allows you to create professional blogs and websites.

Once you understand the basics you will realize WordPress is very user-friendly.

Here are some eBooks and video courses to help you learn about your WordPress blog.

WordPress Dashboard Guide – eBook

WordPress SEO Basics – eBook

WordPress Basic Course – Video

WordPress SEO Basics Course – Video

If you are not familiar with content marketing (blogging) you might want to consider taking the 28 Day Blogging Challenge for Visual Artists.

I share with you all of the strategies that I have found to produce real results and put them all into an easy to follow eBook.

Conclusion:

To keep a loyal following and build a new following you need to provide great content that they are interested in. Providing outside links and links to your posts will enhance the quality of your post.

Now that you know how to add links in WordPress you might want to go back to earlier posts and see if there is anything you can link to.

To learn how easy it is to edit a WordPress blog post visit How to Revise a Post