Are you looking for different tactics to generate more art blog traffic and increase your art sales? In this post, you will discover how social media will increase your art blog traffic so you can start to have your art seen by people around the world. The more people that see your art the more sales you will receive.
How Social Media Will Increase Your Art Blog Traffic
Original Pastel Painting by Dave Nevue
Prints Available
By the end of this post, you will know…
- Social Media Marketing Tips
- Branding Your Art Business
- Produce Quality Content
- Building Your Following
- Engage With Your Audience
- Sharing Features
Social media has changed the way businesses are marketing their products and services.
It has also provided a way for businesses of all sizes to branch out to people all around the world.
The problem is that businesses started to swamp the social media newsfeeds with their content.
Social media sites including Facebook, Twitter, Pinterest, YouTube, Instagram, and others had to develop an algorithm that cleaned up the newsfeeds of their users.
What was once an easy way for businesses to reach their audience is now becoming a challenge.
You can read more about Facebook’s changes by visiting How Facebook’s New Goals Affect Artists.
Businesses have to constantly adapt to the changes and develop new social media marketing strategies in order to stay in the game.
The good news is that even if you only attract a small fraction of the people on social media your art blog will be successful.
So even though you might not reach as many people on social media platforms you should still consider using social media marketing strategies to help you build brand awareness.
How To Promote Your Blog On Social Media
Below are some useful tips that will help you to develop a productive social media strategy plan.
All of the tips outlined below will not produce the same results for everyone.
Discover what works best for you and your goals and put your efforts into those strategies.
Branding Your Art Business
To start off let’s talk about branding your business.
Your brand will make it easier for people to recognize you, separate your business from other artists online and give a perception of the quality and value of your product and services.
Everything that you do on your artist website, art blog, and social media sites will reflect your branding.
For example, if you act like a professional artist, people that read your content will see you as a trustworthy, professional and successful artist.
They will feel confident doing business with you online even if they have never met you in person.
Take the time to develop a brand that will reflect your goals.
How do you want people to perceive you?
- Amature artist
- Professional artist
- Successful artist
- Serious
- Trustworthy
- Silly
Take a look at your goals and build a brand that will complement your visions.
Branding and Goals Resources:
- Create an Artist Brand Workbook
- How to Write Goals You Can Achieve Workbook
- Artist Goal Planners in Light Blue
Produce Quality Blog Content
It is becoming more difficult for content to be found online with the amount of content that is being published on a daily basis.
Nicole Dieker shared some eye-opening statistics in a post she wrote.
“In the first 60 seconds of your day, Facebook receives over 4 million likes. More than 2 million Instagram hearts turn red. Nearly 350,000 tweets join the birds singing outside your window.”
You can read more by visiting Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute.
How can you expect to have your content noticed with all of the content that is being published every day?
It is a requirement for artists to publish high-quality content to sell artwork online.
Anything less will get lost with the other thousands of posts being delivered every day.
The content you share on social media sites does play a role in how well your site is ranked by the search engines.
It doesn’t matter if you are sharing a blog post you wrote or if you keeping your audience informed about the new artwork you are working on, the content is indexed and ranked accordingly by search engines.
Search engines will take note if you publish quality content that your followers engage with and share.
Quality content will help you to be ranked higher than the others who are publishing substandard content.
Building Your Following
Building a following should be the top priority of your social media marketing plan.
As you already know social media networks allow people to follow people and businesses.
This makes it easy for them to keep up-to-date with whats going on with their favorite businesses.
Develop a social media marketing strategy that will help you to build your following.
Don’t expect to have a thousand followers overnight.
It takes time and you will have to work for them by creating quality content they are interested in.
Over time you will start to see your audience grow and if you have a link to your website on your profile page they will eventually start to visit your site to gather more information.
Engage With Your Audience
You will produce better results on social media if you interact with your following.
People on social media do not want to scroll through advertisements. They want to connect with real people.
A combination of high-quality content along with interacting with your audience will help you to build a larger following.
The more you talk to your audience the more they will trust you. People are more willing to visit a site and make a purchase from people they trust. An additional bonus is that they will become a part of your tribe. A group of people who will support you and share your brand with people they know.
Social Media Scheduling Tools
Successful artists know how to manage their time and get more stuff done quicker.
Social media platforms can be a time killer and if you are not careful you could find yourself lost on social media and not getting anything else done.
The good news is that there are social media scheduling tools that will help you to be more productive with your time.
Below are some of the most popular social media scheduling tools available:
Social Sharing Tools
The last tip I would like to talk about is making it easy for your readers to share your artwork and blog posts on their social media accounts.
There are hundreds of WordPress plugins that do just that.
Social Warfare is a social sharing plugin that I use and recommend.
Social Warfare is much more than a social sharing plugin. It allows you to brand what will be published on other people’s social media sites. This allows you to build brand awareness for a larger group of people.
Social warfare has also helped me to increase my blog traffic by over 300% from Pinterest pins.
How to Hide Pinterest Images in Blog Posts with Social Warfare
Conclusion:
If your social marketing strategy consists of selling, selling and more selling you will end up very disappointed.
A successful social media marketing plan consists of building a following and gaining their trust. Focusing on this method will increase your blog traffic which will help you to increase your art sales.
How Social Media Will Increase Your Art Blog Traffic Overview:
- Social Media Marketing Tips
- Branding Your Art Business
- Produce Quality Content
- Building Your Following
- Engage With Your Audience
- Sharing Features
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
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Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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