Do you wonder how many people see your Facebook posts? Are your posts reaching your followers News Feed? In this post, you will discover what’s new with Facebook’s algorithm.
How Many People See Your Facebook Posts
Facebook’s algorithm keeps changing. It seems as if it is changing every day. With this new algorithm, most of your posts are not seen by your fans. Only an average of 8% of your fanbase will see your posts.
That means 8 out of 100 fans will see your post. Those numbers can be discouraging, especially when you work so hard to gain a following.
This brings up a critical question.
Do you try to build a more significant fan base, or do you try to engage more with the fans you already have?
It is essential to work on both building your following on Facebook and how to increase your organic traffic.
Important Update
Revised August 2017
How many people see the average Facebook post?
Research from Social@Ogilvy suggests that for Pages with more than 500,000 Likes, organic reach could be as low as 2%.
According to Sophia Bernazzani For a Page with 1 million fans, about 20,000 would end up seeing posts (based on the 2% figure).
You might have noticed your Facebook page post reach dropped suddenly in 2018.
This news might be alarming, and to be honest, it is.
What was working for us just a few years ago is now obsolete.
It is time we all roll up our sleeves and start working on new strategies to help us build an audience on Facebook.
Ways To Increase Facebook Traffic
Facebook is not the only social media network that has changed its algorithm. It is becoming more difficult for marketers to reach their audience on most social media sites.
Just a few years ago, you could post an image of your artwork on Facebook, and many of your followers would see it in their News Feed.
To be successful in social media, you will have to change your marketing strategy.
Below are a few different strategies that are working well for some artists.
Give them a try. Tweak them to fit your brand and goals.
Before we start, I want to ask you, “Is your Facebook Page optimized for today’s marketing strategies?“
Visit Optimize Your Facebook Page For Art Sales for tips on optimizing your page for today’s marketing and to help you with your Facebook reach.
Images
Sharing images is easy for artists. You want people to see your latest artwork.
But what happens if it takes you a week or two to create your art?
Does this mean you do not post anything for a couple of weeks?
You should attempt to post daily even if you do not have any new work to share. You do not want your followers to start forgetting about you.
You can post the progress of your latest work, news on upcoming events, and inspirational stories. Just include an image with your postings.
The next time you watch someone on Facebook, notice how quickly they scroll through the posts. Most of the time, they skim through the posts until something catches their eye. They will then stop to see what the post is about.
Reply to Comments
Always reply to comments on your posts. Engage in a conversation with your fans. Facebook will keep your posts in the News Feed if your posts receive likes, shares or comments. By replying to comments left on your post, you are keeping a conversation going. Just keep the conversation relevant to the posting. This might pull your post into other News Feeds as well.
By replying to comments left on your post, you are keeping a conversation going. Just keep the conversation relevant to the posting. Engaging in a conversation might pull your post into other News Feeds and increase your organic reach.
Post at Different Times
Some studies show when the best time to post on Facebook is. This information is a good starting point, but the best way to find out what works best for your feeds is by trying different times and analyzing the outcome. This will take a few weeks for you to get an accurate study, but in the end, it will be well worth your time.
Keep in mind that you might have a fan base worldwide. They will be on Facebook at different times. You need to find when they are online and post at those times.
Don’t be afraid to post the same message at different times during the day. Try posting in the morning one day, then the next day, posts the same posting at night.
Another thing to think about is posting during off times. What I mean by that is to post when people are not posting. If you post when everyone else is posting on Facebook, the chances of your post getting lost are more significant than when fewer posts are being published.
Sometimes thinking outside of the box is the best thing for your business.
Ask Questions
Asking questions is another great way to engage with your fanbase. This is another way for your posts to keep on top of the News Feeds.
Asking questions will also give you valuable information on what interests your audience. This will make creating content easier for you.
How many people see your Facebook posts? Do you know your statistics?
I would love to hear your thoughts in the comment section below.
Video
More videos have been posted on Facebook’s News Feeds over the past year.
In fact, Facebook just announced that live videos can see a ten percent increase in organic traffic.
This is big news for marketers.
You will have a chance to reach more of your audience if you post videos on your Facebook Business Page.
Conclusion:
Facebook is constantly changing. For you to continue to see growth in your following, you will have to keep up with the changes.
Try new strategies but remember that not every strategy will work for everyone.
Discover what works best for your Facebook Fans and develop Facebook marketing strategies to perfect them so you can continue to reach your audience.
Your goal is to get likes on Facebook for free, not by paid advertisements.
You might also be interested in:
- Artist Facebook Page Image Size Guide
- How to Build Your Art Brand with Facebook Video
- How to Market Your Art with Facebook Stories
- 7 Tips on Building an Artist Facebook Page Following
