Would you like to make money by selling your artwork online? Are you finding it difficult to get visitors to your artist website? In this post, I am going to share with you some effective tips on how I sell my art online with Tailwind.
How I Sell My Art Online With Tailwind
Disclaimer: Please note that some of the links on this post are affiliate links. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my art business and are companies I trust.
I have spent many hours over the years studying why some artists succeed or fail.
One common trait successful artists have in common is the time they put into planning for their success.
Every artist that I have talked to who is doing very well selling their art online told me that they had a clear vision of what they wanted, they set goals and they took action.
It takes more than creating excellent art to create a successful online art business.
Unfortunately, it does not matter how beautiful your art is, if you do not have a plan and a strategy on how you are going to market and deliver your artwork to your target audience, you will only be creating art for your walls.
In this post, I want to talk about a social sharing tool called Tailwind that will save you time promoting your artwork on Pinterest and Instagram.
Tailwind is not a magic pill that will sell your art.
Tailwind is a social sharing tool (and more) that makes it easier to build brand awareness on Pinterest and Instagram.
Before you can start to see any real results you will need to take a few minutes to develop a plan, know what your objectives are, write goals and create strategies that will have you achieve your goals.
If you haven’t done so already take a few minutes to write a plan, the success of your art business depends on it.
- Art Business Printable Worksheet
- How to Write Goals You Can Achieve Workbook
- Annual Art Business Review Workbook
- Artist Goal Planners in Light Blue
- Artist Goal Planners in Light Pink
- Daily Schedule Printable
- To-Do List Printable
What Is Tailwind
Tailwind is a scheduling tool that allows you to schedule pins on Pinterest and images on Instagram.
How much time would you save every week if you could schedule a week’s worth of Pinterest pins and Instagram posts in one sitting?
Not only will Tailwind save you time during the week it also provides you valuable insights that show you what is working for you and what isn’t.
Understanding what strategies are producing positive results will allow you to make better marketing strategies in the future. The bottom line is that you will be able to grow your online art business faster, sell more art and make more money.
When Is The Best Time To Pin
Did you ever wonder when you should be pinning on Pinterest or posting on Instagram?
Tailwind has solved that problem for you.
This Pinterest scheduling tool uses a Smart Scheduler that helps you to pin at the best time.
Before I started using Tailwind, I would try to visit Pinterest at different times throughout the day hoping I would get my content in front of my audience.
Not only was I missing the mark before I started using Tailwind but I was also wasting time by stopping what I was doing to pin on Pinterest.
Tailwind’s Smart Scheduler’s Features:
- Recommended times to post to maximize engagement.
- Automatically optimizes your pinning schedule over time so you do not have to A/B test your strategy.
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. (Source: Optimizely )
- You can schedule pins faster by dragging and dropping pins to an automatically optimized queue.
- Manually choose custom dates and times.
Instead of going to Pinterest several times throughout the day, I schedule all of my pins a month in advance.
This allows me to make a daily presence on Pinterest will little effort.
I decided to try Tailwind because I am constantly looking for ways to manage my time better.
I had no idea how much my Pinterest reach would increase by using Tailwind. This was one of the best investments I have made for my online art business.
Here is a screenshot of my Pinterest Analytics showing the growth of my Pinterest Business Account.
Within one month I gained 309 followers, 571 pins, 2,200 repins, 1 comment.
So how do I sell my art online with Tailwind?
Tailwind has increased the traffic to my artist website, helped me to reach a new audience, helped me to build an online presence and the time I save every month scheduling pins allows me to create more art to sell.
Pinterest Marketing Strategies
Have you ever said to yourself, I wish I knew back then what I know now?
I never gave Pinterest a second thought when it came to developing a marketing strategy that would drive traffic to my art blog.
Why am I so concerned about driving traffic to my site?
The more people who visit my site the better my chance of landing a sale becomes.
Would you like to sell original art online or sell art prints online?
If you answer yes to the above question, your main objective is to develop strategies that will drive traffic to your art listings.
How do you drive traffic to an artist website?
The second step is to write a strong call-to-action that will guide your readers to take action that compliments your goals.
For example, if your goal is to sell more paintings, your call-to-action will be something like, “Click Here to see more art you would love”.
The link you provide will guide the reader to your online art gallery where they can see your art collection and make a purchase.
The third step is to develop strategies that will drive traffic to your listings.
In time the most of your traffic will come from search engines but it does take time for websites and blogs to be ranked in the search results.
While you are waiting for your blog to be ranked in the search results you can speed up the process by promoting your posts on your social media accounts like Facebook, Instagram, and Twitter. You will also want to promote your blog posts on Pinterest.
I did not use Pinterest from the start and I wish that I have.
Within three months of starting my Pinterest Business Account and installing Social Warfare (social media share WordPress plugin), my art blog traffic increased over 300%.
From that point on I was hooked on Pinterest. All of my energy was to learn how to build a successful Pinterest business account.
Below are some posts that cover the strategies I have used to build my Pinterest Business Account prior to using Tailwind.
Have you been trying to sell your art online but find it difficult to drive traffic to your artist website? In this resource post, I will be sharing with you some helpful posts that will show you how to start selling art on Pinterest… [Read more…]
Are you excited about promoting your art on Pinterest? In a previous post, I talked about Pinterest board tips and what type of boards you should have that will attract your target audience. In this post, you will discover what you should pin to your artist Pinterest boards so your audience will … [Read more…]
Are you trying to decide what boards you should have for your Pinterest Business Account? In this post, you will discover some helpful Pinterest board tips that will attract your target audience… [Read more…]
Are you thinking about developing a Pinterest marketing strategy that will boost blog traffic and help you to sell art online for free? In this post, you will discover how to create a Pinterest profile for your art business. How to Create a Pinterest Profile for Your Art … [Read more…]
Are you ready to get more blog traffic? You can easily boost blog traffic by incorporating Pinterest marketing strategies into your digital marketing plan. In this post, you will discover how to start a Pinterest strategy for artists who are interested in selling art online. How to Start a … [Read more…]
Take the time to review the posts above. They will help you to build a solid foundation for your Pinterest Business Account.
After you have optimized your Pinterest Business account, use Tailwind to make a daily presence on Pinterest.
Pinterest Tips For Beginners
There are many tools available for you to help you build brand awareness online like Facebook, WordPress Blogs, Twitter, YouTube, Instagram, Email, and Pinterest just to name a few.
If you want to see results from the tools you will have to take some time to learn how to use the tools effectively.
You will have to develop different marketing strategies for each tool you use.
Here are just a few tips that will help you to excel on Pinterest:
- Pin your blog posts on multiple boards
- Have a board assigned specifically for your blog posts
- Pin content from other websites that is valuable for your audience
- Pin 20-25 pins a day
The tips listed above are some basic strategies you will want to implement on a daily basis and this is where Tailwind comes in to make your work easier.
You can use Tailwind to build a schedule filled with your content as well as pins from other websites and blogs.
Tailwind will post our pins at the most optimal times. In just a short amount of time, you will see your Pinterest impressions and blog traffic increase.
Pinning multiple pins throughout the day is a strategy that has been proven to work.
Before I started to use Tailwind I would try to visit Pinterest several times throughout the day to pin content on my boards.
The problem I faced was I was not able to strategically pin at the most optimal times throughout the day. I also became burnt out trying to keep up with all of the pins I would have to manually pin.
I just did not have the time to keep up with Pinterest, Facebook, Twitter, YouTube, Emails, blogging and creating art. There were just not enough hours in the day.
Like I have said earlier in this post, I always strive to learn ways to get more done in less time.
Tailwind is a tool I have learned about that not only saved me a ton of time but also increased my Pinterest impressions and blog traffic. It was a win-win discovery.
Do you struggle with time management?
If you are nodding your head up and down you will want to get a copy of Get More Done in Less Time The Part-time Artist eBook.
What is Tailwind?
Tailwind is a marketing tool created for Pinterest and Instagram.
What does Tailwind do?
Below are just a few of the features that have helped me to save a tremendous amount of time while building a large fan base:
- Schedule to Pinterest and Instagram
- Automate your calendar to help maximize your reach
- Instantly create the optimal posting schedule
- Bulk upload
- Schedule repins from Pinterest
- Create an editorial calendar
- Track repins
- Measure your progress with Tailwind analytics
Tailwind’s Smart Scheduler
Tailwind, in my opinion, is the best Pinterest scheduler around.
The Tailwind Smart Scheduler makes it easy to build a schedule with time slots based on when your pins receive the most engagement.
When you have your schedule set up you can batch schedule your pins in advance.
You have the option to create a new schedule, decide how many pins you would like to pin per day and what times you would like to have them published.
Tailwind analytics provides more information than your Pinterest Business analytics.
You will discover what pins and boards are performing the best so you can make better decisions in the future.
Are you involved with Pinterest Groups?
Tailwind Tribes are like Pinterest groups built into Tailwind.
This feature makes it easy to discover other people’s content you would like to share with your audience.
Providing valuable that you write and that others publish will have your audience returning to your Pinterest Business Page more frequently.
Tailwind saves you time because you can find the most popular content on Pinterest with Tailwind Tribes. You will no longer have to spend time visiting other websites to find content.
Related Post: How To Use Tailwind Tribes To Sell More Art
Official Marketing Developer Partner
Pinterest has made it clear that they want you to only use third party sites that they are partnered with for scheduling pins on Pinterest.
They are firm on this to keep you and your followers safe from spam.
You can feel safe knowing that Tailwind is an official Pinterest Marketing Developer Partner.
Pinterest is a platform that will help you to increase traffic to your artist website.
Tailwind makes it easy for you to have a daily presence on Pinterest without you having to log on to your Pinterest account several times throughout the day.
Another tool I use that has helped me to generate over 800,000 monthly viewers on Pinterest is the Social Warfare social media sharing plugin.
How I Sell My Art Online With Tailwind Overview:
- What Is Tailwind
- When Is The Best Time To Pin
- Pinterest Marketing Strategies
- Pinterest Tips For Beginners
- Tailwind’s Features
- Tailwind’s Smart Scheduler
- Tailwind Analytics
- Tailwind Tribes
- Official Marketing Developer Partner
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