Nevue Fine Art Marketing

  • Facebook
  • Pinterest
  • Twitter
  • Home
  • Shop
  • Blog
  • Contact
    • About Nevue Fine Art and Marketing
  • Privacy Policy
    • Cookie Policy
    • Affiliate Link Disclosure Policy
  • Craft Show Sales Printable Tracker
  • Printable Craft Business Planner – 16 Pages
You are here: Home / Art Marketing / How Creative Crowdfunding For Art Projects Work

December 17, 2019 By Dave Nevue

How Creative Crowdfunding For Art Projects Work

  • Facebook
  • Twitter
  • LinkedIn

Note This post, How Creative Crowdfunding For Art Projects is a guest post by Aimee Laurence. You can learn more about Aimee at the end of her post.

 

How Creative Crowdfunding For Art Projects Work

As an artist of any shape or form, funding is one of those perennial issues.

How do you find the finances to sustain that one big project that you have been putting on the backburner for that very reason?

Whether it’s to produce an album, or a movie, or keep you in food and clothes while you pen that first novel, or you dream of funding your first major exhibition at a gallery, crowdfunding is a great option to explore.

Sites such as GoFundMe , IndieGoGo, or Kickstarter are used to financially back an incredible array of projects and are worth exploring for your long-delayed idea.

Here’s how you can do it:

Choose the right medium

Depending on your type of project, it’s important you plan the medium you want to use.

GoFundMe is a much more of a ‘good causes’ option and is used for everything from charitable drives funding personal medical costs, for example.

IndieGoGo would be more suited to artistic projects but is really open to anyone who has a passion for what they are doing.

Kickstarter has the most vigorous project guidelines that have to be met, as is certainly restricted to the artistic niche.

It’s worth checking out if your project matches those guidelines, as here you will probably find the most like-minded individuals in terms of what you are looking to fund, but IndieGoGo would definitely be worth exploring too.

 

Think about project scope, timeline, and funding target

These mechanics of your crowdfunding project are integral to the success of the operation.

“In fact, these details should actually inform your choice of crowdfunding medium.

For example, Kickstarter only allows the project to go ahead if the target is met, while the other sites mentioned allow you to keep the funds whatever the amount raised it,” says Olivia Torres, an art blogger at OXEssays and Best Writing Services.

Kickstarter and IndieGoGo have existing crowdfunding communities, meaning people who are looking for creative projects to invest in that they see potential rewards in, and that is an important point, in that if you use these sites, then you must give something back from the project.

“It could be that the funders get a slice of equity in the project, or cash rewards, or even funding recognition in terms of a producer’s credit, or something like that.

That’s why you need to think so carefully about how you want to do this because in some cases you cede certain ownership of the project.

For some, that is no problem at all, for others, it would scupper the whole premise,” warns Sara Schmidt, a project manager at UKWritings and Assignment Services.

 

Market the drive

Here’s where you do need to get creative, because once the crowdfunding project is set up, you need to find unique, enticing and persuasive ways to pitch it, either via the crowdfunding site itself or in conjunction with your own webpage that you promote through social media channels.

You may start by reaching out to those who are already in your network, but in most cases, you need to capture a cold market, so how are you going to do this?

Kickstarter promotes particular projects that the site’s staff have noticed and add them to categories such as ‘New and Noteworthy”, which would be a major win for your project if you were able to get added here.

How could you do that?

Well according to Kickstarter’s own FAQs, “We pay particularly close attention to fun projects that use the system creatively, have compelling videos and rewards, and have a nice head of momentum behind them.”

This approach is not unique to crowdfunding site’s either:

“Let your passion for your project sell it. And be unique.

IndieGoGo promotes the projects that they find most interesting, so getting a leg up here (which sees you featured on the site’s weekly newsletter) is a great step.

Sign up and research to see the kinds of projects that are featuring, and look at the way they are marketing themselves.

But I think the key is to use a little taste of your project to really entice the crowd to want to see more,” argues Calvin Reed, a business writer at Essayroo and Academized.

 

But be careful

Not all types of projects are suitable for crowdfunding.

For example, anything which is designed primarily for personal gain, or aims at personal marketing would be deemed unacceptable by nearly every crowdfunding site, and wouldn’t encourage people to donate in any case.

Also be careful with anything that discriminates, which could mean focusing on a particular niche demographic.

 

Professional writer Aimee Laurence can be found contributing her insights at Top Canadian writing services and Student Writing Services, educational websites. Aimee also blogs at Write My Australia.

 

Popular Art Marketing And Sales Tutorials

Below are some of the most famous art marketing courses that will grow your online art business:

Most Popular – How to Make a Living Selling What You Make by Megan Auman

Most Popular –  Build a Successful Creative Blog by April Bowles-Olin

How to Build a Business While Learning Your Craft by Megan Auman

Pinterest Marketing for Makers & Designers by Megan Auman

Artist Business Plan

Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy

28 Day Blogging Challenge for Visual Artists

Are you ready to start building an online presence?

Available on Amazon or Download your copy today.

 

 

 

Productive Artist

 

The Productive Artist How to Live Your Dreams

The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.

Available at Amazon or Download your copy today.

 

 

nevue fine art marketing

Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.

Available at Amazon or Download your copy today.

 

 

 

Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.

You can also join me on:

  • Facebook
  • Twitter
  • Pinterest
  • YouTube

Learn how to start, grow, and monetize your online art business.

Art Business eBooks

Art Business Workbooks

Art Marketing Video Courses

Art Business Planners

Art Marketing Resource

Filed Under: Art Marketing, Blog

About Dave Nevue

Dave Nevue is a Professional Pastel Wildlife Artist and the founder and CEO of Nevue Fine Art Marketing. He also authored the eBook The Productive Artist How to Live Your Dreams, and provides courses on art marketing at Nevue Fine Art Marketing Courses.

Newsletter signup

Join Nevue Fine Art Marketing's Newsletter to receive the latest art marketing articles.

Please wait...

Thank you for sign up!

Art That Sells

Art Marketing

Selling Art Online

How To Sell Art Prints

How To Price Art

Best Oil Painting Supplies

Best Acrylic Paint Supplies

Best Drawing Pencils

 

Disclosure:

Disclaimer: Some links in this post are affiliate links, which means I receive a commission if you make a purchase. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, and StudioPress. To learn more visit Affiliate Link Disclosure Policy

Not every link on this site is an affiliate link.

Related Resources:

Affiliate Link Disclosure Policy.

Privacy Policy

Cookie Policy

 

Where To Start

Art Marketing - Complete Guide For Marketing Art Online

Sell Art Online Startup

Free Drawing Tutorials

Copyright © 2023 nevuefineartmarketing.com · cookie policy[cookie_settings]