Are you frustrated because your paintings or drawings are not selling? Do you find yourself creating different subjects trying to discover what will sell? In this post, I am going to talk about how creating art in series can enhance your online art sales.
How Creating Art In Series Can Increase Your Online Art Sales
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
Before the internet, artists were spending a lot of money on marketing their art or hiring agents to sell their art for them.
The days of artists relying on others to sell their artwork at a cost has come and gone.
Today artists are taking full advantage of all the free marketing opportunities the internet is offering.
Free art online art marketing examples:
- Social Media
- Comment on Other Blogs
- Publish eBooks
- Guest post on other blogs
The tools outlined above are only tools.
How many articles have you read about selling art on Facebook and Instagram?
Did you create a Facebook Business Page and Instagram account?
Have your sales increased and if so by how much?
I have so many artists coming to me frustrated by the lack of sales they are receiving from social media platforms like Facebook or Instagram.
Keep in mind that the tools outlined above are just tools.
If you want to see real results you will have to spend some time learning how to use them.
The artists that you see all over social media and in the search engines are not there by accident. They worked hard and spent many hours learning how to market their artwork on the platforms they are working with.
You can have the same success but you will have to be self-motivated to put in the time required to learn about marketing on the platforms of your choice.
The Ultimate Online Art Marketing Course – Nevue Fine Art Marketing
28 Day Blogging Challenge for Visual Artists eBook – Nevue Fine Art Marketing
Selling Art Online Tips
I highlighted 11 great courses that will teach you how to market your art on some of the most popular platforms.
Where you might run into problems is if you try to do it all at once.
There is just not enough hours in the day to master each platform at once.
I recommend starting with creating an art blog.
In time the content you write for your art blog will become your highest traffic generating tool you will own.
Some blog posts I have written over a year ago are still driving thousands of readers every month to my site.
Below are some examples of posts I have written over a year ago that are still driving traffic to my site.
After you have a good amount of blog posts published you will be able to take the content you have already created and refurbished them on different mediums like social media, videos, podcasts, and eBooks.
This marketing tip will save you a ton of time because you will not have to be concerned about writing different content for each platform you are marketing on.
Now that we have talked about art marketing lets talk about how creating art in series can increase your online art sales
Series In Art Definition
Series is defined as a group or a number of related or similar things, events, etc., arranged or occurring in temporal, spatial, or other order or succession; sequence. a number of games, contests, or sporting events, with the same participants, considered as a unit: The two baseball clubs played a five-game series. (Source:Dictionary.com)
So what does series in art mean?
Series in art is a group of artwork based on a similar subject.
Artists can base a series on a subject matter (most common practice), style, size or technique.
Related post: Developing a Niche Marketing Strategy Course
Creating a series of art with a similar theme will make it easier for you to market your artwork.
For example, if create a horse series, the “keywords” you use for describing your horse paintings or drawings will help you to rank higher in the search engines.
Related Post: Keywords 101 – Generate Traffic to Your Art Gallery
Art Series Theme Ideas
Deciding what theme you are going to focus on is the first step.
This is easier than you might think.
Do not over think this process.
Start by asking yourself:
- What subject is the easiest for you to create?
- What subject do you enjoy creating?
- What subject inspires you to create?
- What subject can you see yourself creating over and over without getting bored?
The answer you give to the questions above will be your first series.
Let’s take it one step further.
You can take your subject and narrow it down even more.
Here is an example.
Let’s say that you said you have a passion for creating horse paintings.
This is a great start but you want to create a series that will help you to market your art online and build brand awareness.
The next step is to decide on what horse bread you would like to paint.
Here is an example of a series by artist Livia Dias.
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Livia has been a professional artist and tutor since 2000.
Besides creating beautiful paintings with vibrant colors she has also mastered the art of marketing her artwork.
I did a simple search for rose paintings and I found her site Livia Dias Fine Art Studio and not by accident.
Why was I able to find Livia’s website?
Her site is not ranked high in the search results because she has one rose painting, she is able to rank higher in search for roses because she has a series of rose paintings.
Let’s look at the keywords she is able to rank for by creating her rose series:
- Roses in a Vase
- Summer Roses
- Blooming roses
- Roses study
- Pink roses
Does Livia only paint roses?
No. Livia has a large variety of subjects but if you visit her site you will see that she has created a series for all of the different subjects she creates.
How Many Paintings In A Series
There is no magic number of paintings or drawings you should create for a series.
But the more you create the easier it will be for you to rank in the search engines.
The average web user won’t go past the first five listings on a search engine results page (SERP). According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings. Things start to get grim when you look past those first few results. Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for the remaining search results pages. (Source: Leverage Marketing)
If you want to sell original art online you will have to find a way to have your artwork seen. This can be accomplished by ranking high in search results, social media, and email marketing.
Creating art in series is one step you can take to start ranking higher in the search results due to the variety of keywords you will be using.
Livia is a great example of how creating art in series can help an artist build a successful online art business.
Related Resource: WordPress SEO Basics Course
Marketing Your Art Online
The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising.
The definition of promoting is giving publicity to (a product, organization, or venture) so as to increase sales or public awareness.
Many artists struggle with the concept of marketing and promoting their art.
At first, you might feel insecure or you might feel as if you are being pushy.
The bottom line is that you have to promote your artwork if you want any chance at all of selling your work.
Promoting your work is not a bad thing. You are just showcasing your art so people know that it exists. If they are interested in your artwork they will purchase it. You are not talking them into buying it. You are simply making it known that it exists and it is available.
There are many benefits when it comes to marketing your art online.
According to Edkin Media, The Top 15 Advantages of Internet Marketing For Your Business are:
- Convenience And Quick Service
- Low Cost For Operations
- Measure And Track Results
- Demographic Targeting
- Global Marketing
- Ability To Multitask
- 24/7 Marketing
- Automated, Tech-Savvy Marketing
- Data Collection For Personalization
- Diversified Marketing And Advertising
- Easy Tweaking To Your Marketing And Advertising Campaigns
- Instant Transactions
- Better Sales Relationships
- Time-Effective Marketing
- Continued Marketing Campaign
For more information on this visit Top 15 Advantages of Internet Marketing For Your Business.
Below are some popular marketing strategies you can do online.
Online art marketing strategies:
- Start an art blog
- Promote on social media
- Email marketing
- Create Videos
- Guest post on other blogs
- Comment on other blogs
- Participate in online forums
- Create video tutorials
- Publish an eBook on Amazon
Selling Art Online Tips
There are many different strategies for marketing your art online it can at times feel overwhelming.
You will hear people say to do this and do that before you know it you will be working 24/7 on just marketing.
You do not have to do that to be successful. You do not have to be at your computer for 10 hours a day to sell fine art online.
What you have to do is find a strategy that compliments your goals and produces results you are hoping for.
When you have found that strategy, keep working at it and learn everything you can about how to maximize the plan.
Once the plan is in action and is working on its own then try a different marketing strategy. That is how to sell art online without feeling overwhelmed.
Below are some articles that will help you get started with your art marketing strategy.
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Like you have heard me say several times in this post, in order for you to sell original art online you will have to market yourself as an artist and you will have to develop strategies to have your artwork seen.
Creating a series of paintings on a single subject is one strategy that has worked for many artists.
Visit Livia Dias Fine Art Studio for inspiration.
How Creating Art In Series Can Increase Your Online Art Sales Overview:
- Selling Art Online Tips
- Series In Art Definition
- Art Series Them Ideas
- How Many Paintings In A Series
- Marketing Your Art Online
- Selling Art Online Tips
You might also be interested in:
Writing Email Tips That Sell Art | Selling Art Online Strategies That Work
28 Day Blogging Challenge for Visual Artists
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Get More Done in Less Time The Part-time Artist
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