Frustrated with the amount of traffic your artist website is generating. I have some good news to share with you. This infographic will show you how content marketing can benefit your art business.
How Content Marketing Can Benefit Your Art Business
Presented by Skilled.co
Infographic courtesy of Colin Cieloha.
Colin Cieloha is an American author and content marketer at Skilled.co. He writes about everything that will draw his attention with a general focus on the trends in the tech world. When he is not writing he is spending his time traveling the globe and snowboarding. You can follow him on his Twitter at @ColinCieloha or on Linkedin.
More businesses are using content marketing to build their business. Why? Because it works.
Paid ads do not work anymore. Purchasing ads is a thing I the past. This is good news for you. You do not need to spend substantial amounts of money to be noticed online. Start implementing a contentment strategy today and start building your art business.
Images – generate over 90% more views than content without relevant images.
You are an artist. Use your creative mind to design breathtaking images for your blog. Think of your blog as a blank canvas. Create a beautiful piece of art with words and images that will inspire people.
In time, you will start to see your traffic increase.
Blogs – 2 million blog posts are being published every day.
This tells you two things.
First, it tells you People are producing content because it helps them share their story to the world.
Second, you will have to write amazing content if you want your post to be seen over the competition.
Videos – Videos are becoming more and more popular. Implementing videos in your art marketing plan will help you to reach a new audience.
Promote – After you have published your content, you will need to promote it. Share your new post with everyone you know on all social networks you are on and send an email to your email list.
I hope you are now motivated to start writing content about your art. I want to see you reach your goals.
It will take time for you to see results from content marketing. If you consistently publish new material you will start to see your traffic increase.
The more traffic you generate to your site, the better your chances of landing a sale will become.
Content Marketing Challenge
Would you like to learn more about content marketing and have the first 28 days mapped out for you so you can learn how to develop a content marketing schedule that will drive traffic to your site?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.