Are you frustrated because your artist blog is not receiving any traffic? In this post, discover why consistent blogging drives more traffic to your artist blog and how more traffic will increase your ar sales.
Why Consistent Blogging Drives More Traffic To Your Artist Blog
Original Pen and Ink Drawing by Dave Nevue
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By the end of this post, you will know…
- How To Build Brand Awareness
- How Does Consistent Blogging Boost SEO
- Blogging Drives More Traffic With Great Content
- Ideal Blog Post Frequency
- How To Get Traffic To Your Blog
If you are like most artists, you probably do not like to sit at your computer and write art blog posts.
I am sure you would rather be at the art studio creating.
The problem we face is that there is so much more to selling art online than creating it.
I have to be honest with you selling art online takes a lot of work.
I work on promoting my art business every day.
Developing brand awareness and making an online presence is imperative for having your artwork seen online.
How To Build Brand Awareness
Building brand awareness is easier than you might think.
All you have to focus on is ranking higher in the search engines and have people engage with your social media posts.
How do artists build brand awareness?
All of the artists you discover in the search engines are there because they are creating content.
They own an artist blog, and they post content on a consistent schedule.
The most important tool you will have for your online art business is your artist blog.
Lindsy Kolowich wrote an excellent article on HubSpot that explained how blogging enhances traffic to a website. According to the 2015 blogging data, businesses received over 95% more inbound links from blogging than from companies that did not blog.
HubSpot’s data shows that blogging increases traffic to business websites.
“Companies that posted 16 or more articles a month received over 3X more traffic than a business that posted less than four articles a month.
Small businesses that post just over ten posts a month receive three times the amount of traffic compared to the same sized companies that post five or less a month.” According to HubSpot
These statistics show the value of blogging and that consumers want to read about products they are considering to purchase.
The concept of building brand awareness online is basic, but it does take time.
If anyone claims they can show you how to increase blog traffic fast, they are lying to you.
Instead of searching for “how to get traffic to my blog fast,” take the time to learn how to get visitors to your blog and have them want to return regularly.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Would you like to sell more art? This Create an Artist Brand Workbook will help you to build a brand that will attract art collectors who are interested in purchasing your artwork.
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How Does Consistent Blogging Boost SEO
SEO (Search Engine Optimization) means making your site easy to be found by Google. Search Engine Optimization is you to explain what your site is about to the search engines.
Your artist website and blog posts will never rank high in the search engines if you do not focus on SEO basics. The bottom line is, your artist blog will receive very low or no organic traffic.
Writing articles generate keywords. The keywords are the words that your readers are typing into the search bar so they can find information on a topic that they are interested in.
To put it, if you have a hundred posts, you will have 90 more keywords that a business that only has ten posts. Your chances of being found on the internet are significantly increased over your competitors that are not blogging regularly.
How does consistent blogging help SEO?
Keywords are a fundamental component of SEO. The keywords you use tell the search engines what your content is all about.
Google and other search engines have a sophisticated algorithm that helps them to suggest the best content available to their users.
Search engines filter through content on the web by the keywords in the content of a post and what the user types in the search bar.
For example, if a person is looking for a recipe for a chocolate cake, they might type something like this in the search bar, “Best chocolate cake recipes.”
The search engines will filter through all the content on the web that has the keywords “chocolate cake recipes” and suggest the posts with the best content.
There is more to SEO than just keywords, but keywords play a significant role.
So how does consistent blogging help SEO and improve your Page Rankings in the search results?
The more content you write, the more keywords your site will rank for.
This makes it easier for people to find you online.
Search engines will also start to see you as an authority in your niche and will begin to recommend your site to more people.
Below are some valuable articles to help you master keyword marketing.
Keyword Research Strategies For Artists Selling Art Online
Do you need help finding the best keywords for your artist blog and online art gallery? In this post, I will share with you some keyword research strategies I use for my blog posts. Keyword Research Strategies For Artists Selling Art Online You might have heard … [Read more…]
How To Use Keywords Effectively In Art Posts
Are you confused about where you should be putting the keywords you are trying to rank for in your blog posts? In this post, you will discover how to use keywords effectively in art blog posts. How to Use Keywords Effectively In Art Blog Posts If you have had your art … [Read more…]
Why Keyword Research Is Important For Optimizing Art Blog Posts
Are you trying to generate more traffic to your artist blog? In this post, you will discover why keyword research is essential for optimizing art blog posts. Why Keyword Research Is Important For Optimizing Art Blog Posts It is impossible to generate traffic to … [Read more…]
How To Optimize Your Art Blog Posts With LSI Keywords
Are you wondering how to optimize your artist blog posts for the search engines? In this post, I will talk about how to optimize your art blog posts with LSI keywords. How To Optimize Your Art Blog Posts With LSI Keywords In a previous article I wrote, How LSI … [Read more…]
How LSI Keywords Can Help Artists Rank Higher In Search
Are you finding it difficult to rank higher in Google’s search? Are you utilizing a keyword strategy in your blog posts? In this post, I am going to talk about how LSI Keywords can help artists rank higher in the search. How LSI Keywords Can Help Artists Rank Higher In … [Read more…]
Blogging Drives More Traffic With Great Content
Now that you know how important blogging is, you will want to concentrate on writing great content.
What is great content?
Great content will have a different meaning for everyone.
Just like art, everyone has different tastes.
So how can you write great content that people will want to read?
Here are some helpful tips:
- Write for your audience.
- Answer questions that your audience might have.
- Try to solve a problem your audience might have.
- Write catchy, relevant titles.
- Stick to the subject you are writing about.
- Don’t just talk about yourself; make your audience the focal point.
- Only use the number of words necessary for you to get your point across.
- Respect your reader’s time.
Below are some posts that will help you write pillar content.
How Pillar Content Generates Traffic
Are you getting discouraged by the lack of art sales and lack of traffic to your artist website is generating? If you are don’t be alarmed, you are not alone. I have been in your shoes, and I have some good news to tell you. There are strategies you can start implementing today that will help you to … [Read more…]
Are you trying to build your online art business? Are you finding it difficult to drive traffic to your website? If you do, you are not alone. In this article, discover how to write pillar content and why it is crucial for artists. How to Write Pillar Content and Why it is Important for … [Read more…]
How To Increase Art Sales With Great Pillar Content
Are you finding it difficult generating traffic to your website? Are you always writing articles that no one reads? If so, you are not alone. An easy way to generate more traffic to your site sell more art is by writing pillar content. In this post, you will discover how to increase art sales with … [Read more…]
Ideal Blog Post Frequency
I often hear arts ask, “How often should I blog?”
There is no easy answer to this question.
One thing is for sure. Quality content outweighs quantity.
I had learned this the hard way when I started my artist blog.
I heard many people say that you must blog daily if you would like to have your site ranked high in the search engines.
I wanted my site to rank, so that is what I did. I posted new content every day, seven days a week.
I did this for about six months.
The results I received were less than I was hoping for.
At that point, I knew I had to make a change in my strategy.
I decided to reduce the number of posts I was writing and focus on writing more in-depth content.
After six months, my traffic increased dramatically.
Instead of receiving 1,000 page views a month, I started to see 25,000 page views a month, and the number continues to grow. (UPDATE: my art blog is now receiving over 75,000 page views a month and still growing.)
According to Neil Patel:
Alex from CalorieSecrets.com grew his blog traffic to 450K visitors a month by publishing high-quality blog posts.
Here’s a breakdown of how the traffic on CalorieSecrets.com kept rising with the number of published blog posts.
- The website touched 100K visitors when the site was a year old and had a total of 184 published blog posts.
- Four months later, the organic traffic doubled with 237 published blog posts.
- In 2 years, the blog had 333 published posts touching the 300K visitor’s mark.
- And, the blog passed 500K visitors per month in 2015 with close to 500 published blog posts.
You can read more by visiting 5 Simple Steps That’ll Help You Determine How Often You Need to Blog.
You can see by my example and Alex’s example you need both the high-quality content and more published posts.
The best way to find out how often you should be blogging is by experimenting and reviewing the results you are receiving for your actions.
In time you will discover what works best for your niche and audience.
How To Get Traffic To Your Blog
One reason many artists stop blogging is that they do not see instant results.
Like I said earlier, blogging takes time, but if you are willing to put in the time, you will be able to build an online art business that will last the outlast artists who are not blogging.
The best way to learn how to drive traffic to your blog is by learning from successful bloggers and businesses.
Study what they are doing and see if there are some strategies that you can incorporate into your blog.
I have written a 28 Day Blogging Challenge for Visual Artists to help you learn some of the best strategies I have learned over the past years. Not everyone will see the same results from all of the strategy, but you will learn how to build a solid foundation for your online business.
The 28 Day Blogging Challenge for Visual Artists is a great place to start if you are are trying to learn how to get more traffic to your blog.
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Conclusion:
Consistent blogging drives more traffic to your artist blog.
The more people who visit your artist blog, the higher your chance will be to land a sale.
Building an online presence will take a lot of work. The work you put into it will be rewarded by selling more art.
Develop a blogging strategy today and start implementing it immediately. The success of your art business depends on it.
Why Consistent Blogging Drives More Traffic To Your Artist Blog Overview:
- How To Build Brand Awareness
- How Does Consistent Blogging Boost SEO
- Blogging Drives More Traffic With Great Content
- Ideal Blog Post Frequency
- How To Get Traffic To Your Blog
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