You put your heart and soul into your art. To build a following for your website and blog will need you to give the same effort. In this article you will discover how a blog site design will impact your art sales.
How a Blog Site Design Impacts Your Sales
You have an upper hand over most website owners and bloggers.
You are an artist. Use your craft to build an inviting home page for your blog and website.
Social network sites might bring people to your blog, but a poor design will have them leave sooner than you would have wished for and may be the reason a sale was lost.
Janine Willis and Alexander Todorov did a series of experiments on first impressions. They found that it takes less than half of a second to form an impression from a person’s face. You can read more in their article “First Impressions.” Psychological Science, July.
Your blog is a reflection of who you are. People will form an opinion on your art business based on what they see once they visit your blogs home page. They will have a judgment about your art quality, and artwork without even reading a word or seeing your art gallery.
Over the weekend my wife and I went shopping for jeans. The experience we had still has my mouth wide open.
It was the weekend after New Year’s. The malls that we went to were busy. I cannot remember exactly how many stores we went into. I can remember that there were only a third of the stores we visited that I would recommend to someone.
There is one store that I feel the need to share with you. I will not mention the name of the company, but I will tell you our experience.
It was one of the last stores that we visited. We walked into the store and went to were the jean display was. Within less than 5 seconds we turned around and left talking about what we say.
The jean display was a large shelf against the wall. The jeans on the shelf looked like some child was playing in a leaf pile. The jeans were thrown all over the place. They were all balled up on the shelf and a pile of jeans were on the floor.
We did not want to waste our time trying to find the size that we were looking for. We turned around and headed towards the exit. At that point I said to my wife , “Look at that.” There was a pile of shirts on the floor so high that they touched the bottom of the shirts hanging on the rack. There must have been at least a hundred shirts balled up and on the dirty floor.
I am sure that we were not the only people that walked out of that store empty handed. The store lost business, not only for that day but for days to come. I can only speak for myself, but I will not go shopping in that store again. Not only did they lose a sale but they lost a customer.
It is hard for any business to keep their doors open. I would think that they would want to make an enjoyable experience for everyone that walked into the store.
How did this experience help my art business?
When I went home I logged onto my website and looked at it as if I was a customer that has never viewed it before. I want it to be an enjoyable experience for the first time reader as well as your loyal audience.
Your Blog Site Design is Top Priority
The blog site design will be the nucleus of your online art business. Take pride in your blog and website. Do not settle.
You want your site to be clean, easy to navigate and inviting.
The fonts, colors and images greatly affect your design.
You will need to learn what your audience is looking for and what actions they perform on your site.
Is your call-to-action noticeable?
Is your site mobile friendly?
Every quarter you should take the time to analyze your site and give it a tune-up.
By analyzing the performance and activity on your site you will be able to learn what is working and what is not working.
Instead of changing everything at once, only change one area. Test the changes and assess the results. After you have the results you will know if you need to keep the change or try something different. If you change everything at once you will not be able to tell what worked and what didn’t work.
I cannot emphasize enough the importance of your website’s design. Take the time every four months and keep improving its usability. You want the first impression to be the best it can be.
Do you perform a quarterly cleaning for your blog site design?
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