Are you looking for more art sales? In this post, you will discover how a blog site design impacts art sales.
How a Blog Site Design Impacts Art Sales
An artist blog or website is an online store. Properly showcasing your artist brand and creating a pleasant experience for your visitors will only increase your following and art sales. An online’s first impression stars with a blog site design.
Take some time deciding on the look and feel you want for your artist blog. There is no questioning that the design impacts art sales.
Most online business owners pay a great deal of money for someone to design their site.
One benefit of being an artist is that you will be able to use your creative side to build a welcoming site that will inspire people to stay and shop.
A blog site design starts with a clear vision of how the site will look and navigate.
This is also known as branding.
How you brand your site will be the first impression for new visitors. It will be the deciding factor if the visitor stays or moves on to a different site.
What do you want people to think of your business when they first land on your blog?
What would you like your visitors to tell their friends and family about your business?
Your blog site design is your brand and is something you should take pride in. It is an impression of you as an artist and business owner.
Building a Brand that Attracts Art Collectors
Would you like to sell more art? This Create an Artist Brand Workbook will help you to build a brand that will attract art collectors who are interested in purchasing your art.
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Building a Brand that Attracts Art Collectors
By Dave Nevue
Discovering and creating your artist brand will have you step out of your comfort zone. You are not only branding your artwork, but you are also branding yourself as an artist.
Just like your artwork, your brand is complex and has many layers. It has character, personality, a unique voice, a message, and flaws.
When you have finished this workbook, you will have created a brand that will reflect who you are as a person and an artist.
The goal for this workbook is to help you to identify who you are as an artist, and translate that into a visual design that everyone will remember.
Let’s start creating your brand so you can start sharing it with the world.
Get your Create an Artist Brand Workbook and start working on your artist brand today.
How Many Seconds to a First Impression
Janine Willis and Alexander Todorov did a series of experiments on first impressions. They found that it takes less than half of a second to form an impression of a person’s face. You can read more in their article “First Impressions.” Psychological Science, July.
Your blog is a reflection of who you are. People will form an opinion on your art business based on what they see once they visit your blogs home page. They will have a judgment about your art quality, and artwork without even reading a word or seeing your art gallery.
Over the weekend my wife and I went shopping for jeans. The experience we had still had my mouth wide open.
It was the weekend after New Years. The malls that we went to were busy. I cannot remember exactly how many stores we went into. I can remember that there were only a third of the stores we visited that I would recommend to someone.
There is one store that I feel the need to share with you. I will not mention the name of the company, but I will tell you our experience.
It was one of the last stores that we visited. We walked into the store and went to were the jean display was. Within less than 5 seconds we turned around and left talking about what we saw.
The display was a large shelf against the wall. The jeans on the shelf looked like some child was having fun playing in a leaf pile for a few hours. The merchandise was thrown all over the place and balled up on the shelf and the floor.
We did not want to waste our time trying to find the size that we were looking for. We turned around and headed towards the exit. At that point, I said to my wife, “Look at that.” There was a pile of shirts on the floor so high that they touched the bottom of the shirts hanging on the rack. There must have been at least a hundred shirts balled up on the dirty floor.
I am sure that we were not the only people who walked out of that store empty-handed. The store lost business, not only for that day but for days to come. I can only speak for myself, but I will not go shopping in that store again. Not only did they lose a sale but they lost a customer.
It is hard for any business to keep their doors open. I would like to believe that every business wants to make an enjoyable experience for their customers. The question is, “How much effort are they willing to put into it?“
Your Blog Site Design is Top Priority
The blog site design will be the foundation of your online art business.
Professional sites that perform well are clean, easy to navigate and inviting.
Fonts, colors, and images greatly affect a design.
Take some time to learn what your audience is looking for and what actions they take on your site.
- Is your call-to-action noticeable?
- Is your site mobile friendly?
- Is it easy for your audience to find what they are looking for?
- Does your homepage clearly explain what you have to offer?
- Will a new visitor know you are an artist and what style of art you sell?
- Is it easy for your readers to find your policies and procedures?
Change is Inevitable
There is no one who has built the perfect blog design the first try. Every website and blog you enjoy has evolved over time.
Successful site owners spend a great deal of time assessing their site’s performance and you should be doing the same.
By analyzing the performance and activity on your site you will be able to learn what is working and what is not working.
The site you are creating is for your audience. The people who will be purchasing your art. Your main priority is keeping them happy and have them coming back on a regular basis.
Try changing things around to see what works best.
Maybe it is as simple as rearranging your menu bar or changing the colors of your logo.
The key is to try different strategies and assess the results. If your idea works great. If you are not happy with the results try something new.
Do not stop until you have a site that is performing well and producing the results you are hoping for.
It is true. A blog site design impacts art sales.
Schedule some time every week to work on your artist blog and website.
It takes more than just uploading art to your blog to attract customers who will be willing to purchase from you.
The first step is to have a clear vision of your brand.
If you need help developing a brand, grab the Create an Artist Brand Workbook. You will be happy you did.
You might also be interested in:
- Why Sell Art Online and How to Start
- 5 Content Marketing Benefits for Artists
- 7 Pinterest Strategies That Increased My Traffic
- How Artists Get Found Online?
- POD Websites: How to Increase Art Sales
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Graphite Drawing by Dave Nevue