Note: This blog post, How Artists Need To Use Blogging To Build Success is a guest post by Ashley Halsey. You can learn more about Ashley at the end of this post.
Being an artist has never been an easy thing. Throughout history, artists have struggled to find the appreciation they need to turn their passion into a career. Making a living in non-essential fields like art is hard enough, without the issue of subjectivity. Throughout art history, there have been various different methods and techniques that artists have adopted in search of success. It has never been simply a case of making great art and leaving it at that. Extra work has to be done if you are to turn your artistry into a full-time job. Those methods and techniques have changed over time as the world has changed. In the modern era, a whole range of tools, mostly relating to technology, opened up for artists to use. One such tool is blogging. Blogs are all over the internet these days, with reams and reams of content being poured forth every minute. As a method of self-promotion and exploration, blogging is one of the best, which makes it so useful for artists. Let’s take a look at why artists should use blogging to unlock success.
Blogging Is A Flexible Idea
Artists are usually instinctively uninterested in self-promotion, seeing it as a necessary evil. Something about being an artist often coincides with a personality that rejects populism and business-minded trickery that goes into promoting a product in the modern era. “Blogging can feel like another chore, like filing taxes or paying a credit card bill, to a lot of artists. The best move if that is how you feel, is to change how you think of blogging as an idea”, says Cody Graham, art writer at Writinity and ResearchPapersUK. A blog can be looked at as a journal, or even a self-improvement technique. It’s all down to how you let yourself view it. Look at it in a positive light and it could become something that you really enjoy doing that will also help your career.
Practice Talking About Your Work
Another thing that tends to be the bane of every artist’s existence is talking about their work. There are artistic grounds for rejecting talking about work. Work is supposed to speak for itself, and often artists find themselves saying things about their own work that they don’t even necessarily believe. Coming up with a concept for a piece could be the easiest thing in the world for you but then explaining your motivation might get you tongue-tied. Unfortunately, getting to discuss your work is an important part of the art world. Use your artist’s blog to practice formulating things to say about your art.
Spread The Word
Blogs, by their nature, are frequently updated and give you an opportunity to keep producing work about your work. “If you are able to keep up with an artist’s blog, then you give yourself an incredible opportunity to have a never-ending supply of content to share with people over the internet. It opens you up to social media as well, which is another huge part of existing in the modern world as an artist”, says Raul Chicharrito, blogger at DraftBeyond and LastMinuteWriting. Getting the word out there on the internet tends to require a consistent presence and lots of shareable content: blogging gives you both.
Tell Your Story
As much as some people find it abhorrent, identity and art are becoming increasingly intertwined. Nameless, faceless art struggles more today than it ever has previously and you will likely find that things are quite difficult for you if you try and stay anonymous. People want to hear the artist’s story as a window into the artwork itself, something which is facilitated by the use of a blog. Telling your story as an artist can be helpful for you as well. As you unpack your process and the origins of your artwork you can start to pick up on things that may help you in the future. Acknowledging your own story, whether that is a life-story or a story piece-by-piece can be a really interesting launching point for approaching your art and leads to complex questions about justifying artwork and cause and effect. Blogging gives you a platform through which to voice this story and publicize yourself at the same time.
Overall, blogging can be seen in a way that will help stop you from viewing it as an annoying hindrance on your journey as an artist. The career benefits are self-evident. But the personal benefits are rarely discussed!
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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