Are you trying to improve your engagement on Pinterest? In this post, I will share with you 4 tips on how artists can improve Pinterest engagement and reach a larger audience.
How Artists Can Improve Pinterest Engagement and Sales
According to Rahul Pandey, “More than 175 million people use Pinterest every month, with over half of them living outside the United States. And many of them are using Pinterest on their Android phones—in fact, Android users are the fastest growing group on Pinterest right now.”
What does this tell you as an artist trying to sell art online?
Did you know that Pinterest is a great way for you to increase your art sales online?
It is true, according to Andrew Hutchinson, 93% of active Pinners use the platform to plan for purchases, while 87% have purchased something because of Pinterest. We do not have to do the math to know that 93% of 175 million is a large number of people interested in purchasing products.
Pinterest is continuing to grow and work hard to make it an enjoyable and unique experience for its users.
It is the perfect platform for you to share your artist story and artwork to a large group of shoppers.
How Artists Can Improve Pinterest Engagement
Even if you are new to Pinterest or have been “pinning” for some time, the tips I am going to share will help you to improve your Pinterest engagement so you can drive more people to your blog.
You have probably already noticed every social media network has different image dimensions required for posts. Pinterest is no different. One thing that separates Pinterest from other social media networks is the long visuals.
Marketers and bloggers have learned that long visuals generate more engagement than shorter images. If you want your images to stand out on Pinterest you will want to create longer images. Shorter images will just get lost on the newsfeed.
The average image size on Pinterest is about 735 pixels x 1102 pixels.
To create beautiful images with the right dimensions, go to canva.com. Canva is a free image editing site that has temples for most popular social media platforms.
You can create eye-catching images in just minutes.
Spend some time creating and designing images that will stand out from all of the other images on Pinterest. Use your creative mind to separate yourself from the rest.
You might want to consider using a common theme that will brand your art business. This can be done with a particular color scheme, font style, font color, where you place the text, etc. Another tip is to always include your blog name or URL on the image. This will make it easy for your audience to identify your content from others.
I have built a large following on Pinterest by using the same background with the same text for my images. My audience can easily identify my content when they scroll through their feed. This has helped me to increase my engagement and “repins” on Pinterest.
Promote Your Artist Blog
A Pinterest board that is dedicated to your blog posts is an excellent strategy to keep your audience up-to-date with your newest posts and will help to drive traffic back to your blog.
I have a board called “Nevue Fine Art Marketing Blog Posts” as well as separate boards for specific blog categories.
The board “Nevue Fine Art Marketing Blog Posts” makes it easy for my audience to find the newest content I publish.
The other boards make it easy for them to find specific posts that I have written about a particular topic.
My goal in doing this was to make it as easy as possible for my audience to find exactly what they are searching for.
I have also heard people say, “Pinning your blog posts can help boost your rankings in search.” I have not seen any solid statistics that support this claim but keep in mind, Pinterest has become a search engine.
Keywords Matter for Pinterest Search
Many people use Pinterest’s search bar to find the content they are looking for.
Like I have said earlier, Pinterest is a search engine.
Using proper keywords will help your content to be found from Pinterest’s search.
Anna M wrote some great tips about writing descriptions for your pins in her Pinterest article 9 Ways to Drive Traffic with Pinterest Search:
“Write compelling, targeted descriptions but careful with hashtags: Optimizing your Pin descriptions can have a dramatic effect on Pinterest search impressions. Try to anticipate what Pinners might be looking for and include these terms in your Pin descriptions. Make sure the description also includes any other important details about the Pin. Surfacing your Pins in search results is only half the battle: your description has to encourage Pinners to engage with your Pin and eventually visit your site. Keep in mind that Pins with generic, keyword-stuffed descriptions are off-putting to people and may be demoted in search. The same is true for hashtags—having too many of them in your descriptions may negatively impact your ranking.”
It is interesting to note that writing a Pinterest description is similar to writing a blog post.
You want to focus on writing a description that describes your content while utilizing keywords.
It was also interesting to learn that hashtags do not work well on Pinterest pins like they do on Twitter, Facebook, Instagram, etc.
It is safe to say, if you write a description that outlines your content, the keywords will already be included in the text.
The best descriptions are the ones that people can understand. Don’t overstuff the description with keywords.
Pinterest Group Boards
The last tip I would like to talk about is joining Pinterest Boards.
This is a great way for you to build engagement on your pins and reach a larger audience.
Pinterest Group Boards are people who pin similar content to a single board. The pins that are published on Pinterest Group Boards will not only be seen by active contributors to the boards but also people searching for content that relates to the board.
Take some time to find boards that are similar to what you write about.
Note that every board is unique and will have different policies and rules.
After you have found the perfect Pinterest Groups, ask to join.
If you are excepted in the group, review their policies so you will not be in any violations.
You will soon see after submitting a few pins your engagement will increase.
Now that you know how artists can improve Pinterest engagement, it is time to take action.
Start by designing images that will stand out. After you have some quality content on your boards start implementing the other strategies.
You might also be interested in:
- Find Your Niche – Increase Online Art Sales
- Secret for Entrepreneurial Success For Artists Selling Art Online
- 4 Ways to Expand Your Online Presence – Art Marketing
- Whats New with Pinterest – Pinterest Adds Pinch to Zoom
- How to See if Your Art Posts are Being Pinned on Pinterest
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