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Improve Pinterest Engagement
Are you trying to improve your engagement on Pinterest?
In this post, you will discover 4 tips on how artists can improve Pinterest engagement and reach a broader audience.
How Artists Can Improve Pinterest Engagement And Sales
According to Rahul Pandey, “More than 175 million people use Pinterest every month, with over half of them living outside the United States. And many of them are using Pinterest on their Android phones—in fact, Android users are the fastest-growing group on Pinterest right now.”
What does this tell you as an artist trying to sell art online?
Did you know that Pinterest is an excellent way for you to increase your art sales online?
It is true, according to Andrew Hutchinson, 93% of active Pinners use the platform to plan for purchases, while 87% have purchased something because of Pinterest.
We do not have to do the math to know that 93% of 175 million is a large number of people interested in purchasing products.
Pinterest continues to grow and work hard to make it an enjoyable and unique experience for its users.
It is the perfect platform for you to share your artist story and artwork with many shoppers.
But how can you get people to click on your Pinterest images with so many artists trying to do the same?
How Artists Can Improve Pinterest Engagement
Even if you are new to Pinterest or have been “pinning” for some time, the tips outlined in this post will help you improve your Pinterest engagement so you can drive more people to your blog.
It is essential to know that you will not receive instant likes and shares as you will on social media platforms like Facebook and Twitter.
Pinterest is a search engine like Google and Bing. It will take about a month or two for you to track the results from your pinning efforts.
The best way to track your results is to visit your Pinterest account and click Pinterest Analytics > Overview.
You will see a graph that shows your impressions, total audience, engagements, and engaged audience at the top of the page.
This graph will show a quick overview of how well your Pinterest strategy is doing.
Scroll down to see a list of your best pins.
Look at your top ten pins and ask yourself:
- Why is this Pin performing so well?
- Can I use the same strategy with my other pins?
Experiment with pins that are not receiving engagement with the strategies you used for your top ten pins.
You have probably already noticed that every social media network has different image dimensions required for posts.
Pinterest is no different. One thing that separates Pinterest from other social media networks is long visuals.
Marketers and bloggers have learned that long visuals generate more engagement than shorter images.
If you want your images to stand out on Pinterest, you will want to create longer images. Shorter images will just get lost on the newsfeed.
The average image size on Pinterest is about 1000 pixels x 1500 pixels.
To create beautiful images with the right dimensions, go to canva.
Canva is a free image editing site that has temples for most popular social media platforms.
You can create eye-catching images in just minutes.
Spend some time creating and designing images that will stand out from all of the other images on Pinterest. Use your creative mind to separate yourself from the rest.
If you do not have time to design Pinterest images, check out The Complete Bloggers Template Toolkit. This package includes Canva templates for Pinterest, Facebook, workbooks, planners, and more.
I have recently started using The Complete Bloggers Template Toolkit, and it has saved me a tremendous amount of time creating engaging images.
You might want to consider using a common theme for your Pinterest pins to brand your art business.
Branding your Pinterest images can be done with a particular color scheme, font style, font color, where you place the text, etc.
Another tip is always to include your blog name or URL on the image. This will make it easy for your audience to identify your content from others.
I have built a large following on Pinterest by using the same background with the same text for my images.
My audience can quickly identify my content when they scroll through their feed. This has helped me to increase my engagement and “repins” on Pinterest.
Promote Your Artist Blog
A Pinterest board that is dedicated to your blog posts is an excellent strategy to keep your audience up-to-date with your newest posts and will help to drive traffic back to your blog.
I have a board called “Nevue Fine Art Marketing Blog Posts” and separate boards for specific blog categories.
The board “Nevue Fine Art Marketing Blog Posts” makes it easy for my audience to find the newest content I publish.
The other boards make it easy for them to find specific posts that I have written about a particular topic.
My goal in doing this was to make it as easy as possible for my audience to find exactly what they are searching for.
I have also heard people say, “Pinning your blog posts can help boost your rankings in search.” I have not seen any reliable statistics supporting this claim, but keep in mind that Pinterest is a search engine.
Pinterest Board Overview:
- New Blog Posts
- New Artwork
- Same categories you have on your artist website and blog
Keywords Matter for Pinterest Search
Many people use Pinterest’s search bar to find the content they are looking for.
Like I have said earlier, Pinterest is a search engine.
Using proper keywords will help your content to be found from Pinterest’s search.
Anna M wrote some great tips about writing descriptions for your pins in her Pinterest article 9 Ways to Drive Traffic with Pinterest Search:
“Write compelling, targeted descriptions but careful with hashtags: Optimizing your Pin descriptions can have a dramatic effect on Pinterest search impressions. Try to anticipate what Pinners might be looking for and include these terms in your Pin descriptions. Make sure the description also includes any other important details about the Pin. Surfacing your Pins in search results is only half the battle: your description has to encourage Pinners to engage with your Pin and eventually visit your site. Keep in mind that Pins with generic, keyword-stuffed descriptions are off-putting to people and may be demoted in search. The same is true for hashtags—having too many of them in your descriptions may negatively impact your ranking.”
It is interesting to note that writing a Pinterest description is similar to writing a blog post. The only difference I that you are limited to 200 characters on your Pinterest description. So make sure that every word counts.
You want to focus on writing a description that describes your content while utilizing keywords.
It was also interesting to learn that hashtags do not work well on Pinterest pins as they do on Twitter, Facebook, Instagram, etc.
It is safe to say, if you write a description that outlines your content, the keywords will already be included in the text.
The best descriptions are the ones that people can understand. Don’t overstuff the description with keywords.
Include hashtags at the end of the descriptions. 1-3 hashtags will be suitable.
Pinterest Group Boards
The last tip I would like to talk about is joining Pinterest Groups Boards.
Joining Pinterest groups is an excellent way to build engagement on your pins and reach a broader audience.
Pinterest Group Boards are people who pin similar content to a single board. The pins that are published on Pinterest Group Boards will not only be seen by active contributors to the boards but also people searching for content that relates to the board.
Take some time to find boards that are similar to what you write about.
Note that every board is unique and will have different policies and rules.
After you have found the perfect Pinterest Groups, ask to join.
If you are excepted in the group, review their policies to not be in any violation.
You will soon see after submitting a few pins your engagement will increase.
Final Thoughts On How Artists Can Improve Pinterest Engagement
Now that you know how artists can improve Pinterest engagement, it is time to take action.
Start by designing images that will stand out. After you have some quality content on your boards start implementing the other strategies.
Social media marketing can take up a large amount of your time if you are not careful.
Learning how to manage your time better and taking advantage of the tools that are available like Tailwind Pinterest Scheduler and The Complete Bloggers Template Toolkit to make your Pinterest marketing effortless and productive.
After you have the strategies outlined above on autopilot, visit Social Media Marketing Strategies for more Pinterest tips.
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- How to See if Your Art Posts are Being Pinned on Pinterest