Healthcare preliminary budgets now include art during the early stages of construction and offer art consultants and artists opportunities in medical facilities, including senior living residents, hospitals, clinics, rehabilitation centers, surgery centers, and medical offices.
Studies have shown that artwork can welcome and calm patients and visitors if displayed strategically throughout the rooms and hallways. So if you are interested in reaching a broader audience and building name recognition locally for your creations, placing your art in healthcare facilities might be something to consider.
Benefits Of Art In Hospitals
Many studies have shown that visual art provides positive healing powers to hospital patients.
The researchers conclude that art creates an environment and atmosphere where the patient can feel safe, socialize, maintain a connection with the world outside the hospital’s confines, and support their identity. The presence of visual art in the hospital contributes to health outcomes. (Source: The Hindu)
According to Healing Photo Art, Nature art can:
- Reduce stress and anxiety
- Lower blood pressure
- Reduce the need for pain medicine
- Increase patients trust and confidence
- Be a positive distraction for patients, visitors, and staff
These are just a few studies that have confirmed that arts contribute to healing in health care facilities.
The next time you visit a medical center or dentist office, take special note of the art that is displayed in the facility.
- Is there art being displayed in the hallways, rooms, greeting room, waiting room, and cafeteria?
- What style of art is being displayed?
- What are the color themes?
- What subject matters are being displayed?
- Is the art photographs, giclee prints, or original paintings?
- Is the artwork, relaxing, reviving, or calming?
Healthcare facilities, including hospitals, nursing homes, dentist offices, are searching to purchase or rent original art, photographs, sculptures, and other wall art.
The style of art is determined by the facility’s demographic and age of the residence and patients. For example, nursing homes and senior assisted living facilities display floral paintings and landscape paintings like gardens, nautical, and fields, while some newer facilities display abstract art.
Before you decide what facility you would like to sell or rent your artwork to, take some time to research what style of art being displayed in each facility.
Do you create similar artwork?
Studies have also shown that colors play an essential role in helping patients control their emotions and emotional responses.
According to Rehabs.com,
Blue can evoke feelings of calm and peace. Researchers suggest that blue may increase productivity and decrease appetite.
According To ColorMeanings.com:
Orange radiates warmth and is associated with joy and happiness.
Yellow can help stimulate intelligence and also detoxify the body and mind to heal patients quickly.
Green encourages comfort and equilibrium and is beneficial for the heart, circulatory system, and lungs
Pink heals and soothes.
Arts in healthcare will vary depending on the type of facility, treatment, therapy, and wellness programs.
Decide on the different healthcare facilities you would like to promote your work and create a portfolio to bring to the medical center.
Where Do Hospitals Get Their Artwork
Many hospitals are now hiring art advisors to search for artwork for their walls. They visit local art fairs and galleries to find the best work for their buildings. Some centers are also purchasing commission art to display on their walls.
Original artwork is expensive, and hospitals often do not have a large enough budget to invest in new original paintings. When the budget is low, the art advisors will seek out artists who are interested in leasing or renting their original artwork.
Benefits Of Displaying Your Artwork In Hospitals
Art in healthcare medical facilities are becoming more popular due to the growing studies relating to how art can improve treatment. As more studies are performed and articles are released sharing the positive power of art, artists can benefit by showcasing their art in local hospital rooms.
Not only can your artwork help many people in various programs you can also be rewarded by growing your following by building name recognition.
You can reach a broader audience if your art is being displayed in multiple areas and rooms of a healing center. The growth of your following will increase because the public will admire your art and will start to become familiar with your signature on the painting or your name on a plaque being displayed under your painting.
Ask the physicians or persons in charge of the arts budget if you can display your name and website on a small plaque under each of your paintings. If you are renting your art to the health center you can offer a discount if they will allow you to display your plaques.
Working with multiple healthcare facilities will not bring you instant sales, however, it is important to remember that sales will increase over time as people start to learn that you are the artist who created the art they are admiring.
How To Get Your Art Displayed In Hospitals
Displaying your paintings in healthcare facilities can provide a new revenue stream if done the right way.
To get started, contact smaller health and healing facilities like birth centers, blood banks, medical offices, clinics, hospice homes, mental health and addiction treatment centers, rehab centers, and nursing homes.
Have a portfolio prepared, and make sure your elevator speech is well-rehearsed so you can make a great first impression.
You might want to consider allowing a local dentist office or nursing home to display your art for free. Smaller health-related facilities do not have a large budget for wall art. Offering your art to be displayed for free will help you to get started in the health market, build name recognition in your local area and you can use it as a sales pitch to more extensive facilities.
The process will be challenging at first but you learn how to better present your offer to new healthcare centers.
Final Thoughts On Healthcare Artwork
Studies have shown the healing power of art and the healthcare industry has hired art consultants to decorate their walls with all types of art designs.
If you are interested in branching out and reaching a broader audience, you might want to consider selling or renting your art to local healthcare facilities.
Many artists are growing their art business by displaying their art in healthcare clinics while helping patients with their healing process.
You might even want to consider creating a different design for care clinics.
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How Healthcare Displaying Artwork Benefits Artists
Do you rent or are you going to your art to healthcare clinics? Let us know your thoughts in the comment section.