Do you have a guarantee policy for your artwork? Are you trying to find a different strategy that could increase your art sales? In this post, I am going to talk about why you might want to guarantee your artwork.
Guarantee Your Artwork For More Sales
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
I am sure you already know that online sales are increasing every year.
We are seeing a change in how people purchase products as well as how small businesses are able to compete against the larger corporations.
I can remember starting my first online art business just a few years after eBay was born. People were skeptical of purchasing online for a few different reasons.
One reason is that they did not feel comfortable sharing their credit card number online. PayPal and other services similar to PayPal provide a secure way for people to share their personal information over the internet.
Another reason is that people were used to seeing the products they were interested in purchasing with their eyes before buying.
Today people are used to seeing images of products and enjoying the convenience of shopping online.
Sell Art Online Strategy
The internet has provided a way for artists to increase art sales and build a successful business.
The internet has provided a way for you to sell fine art online to people around the world but you will have to discover a way to make your audience feel comfortable to purchase a high ticket item.
One solution is to guarantee your artwork.
Make it a risk-free purchase for the buyer.
What is one thing that might persuade you to make a purchase if you are on the fence about purchasing a high-priced product?
Have you ever made a purchase because you say a 30-day money guarantee?
You might have done this because you know that there is no risk. You will not be losing anything if you are not completely satisfied with your purchase.
Keep in mind that your audience is just like you. They will want to feel secure knowing that they will be happy with the art they have purchased from you.
Let’s face it, nobody has extra money to just toss away.
Purchasing Fine Art Online
Purchasing art is different from buying most items online.
For example, if you buy a book online, you know exactly what you will be receiving.
You will get a book.
You have purchased books before, and you have held books. If the description says that the book has 350 pages, you know exactly what you will receive. You will receive a book that has 350 pages. There will be no surprises.
Art is different. There are colors, values, and textures that cannot be captured 100% correctly in a photograph.
Hopefully, the image of your artwork will represent your original piece, but it still will be a little different in person.
Related Post: How to Photograph Art to Sell Online
Related Resources:
How to Take Better Photos with Neil Creek’s Photo Nuts and Bolts eBook
Photoshop 101 Classes at CreativeLive (affiliate link)
Most people understand that an image of art will be slightly different from seeing the artwork in person. If you guarantee your artwork, you will reduce the chance of losing a sale because a buyer is uncertain that they will like the artwork when they have it in their hands.
Guaranteeing Your Artwork Strategy
You might feel uncomfortable offering a money back guarantee but I have to tell you that I have been offering a guarantee for over 16 years and I have only been asked for a refund a few times.
People are purchasing from you because they are interested in your art.
The majority of your buyers will be 100% satisfied with their purchase as long as your images and descriptions are accurate.
There are many questions you will want to consider when you are designing a money back guarantee for your artwork.
The questions below will help you to create a money back guarantee that satisfies both you and your buyers.
- Will you guarantee your work if it was damaged during shipping?
- Will you guarantee your work if the buyer just does not like the art and would like to return it?
- How long does the guarantee last?
- Will you include shipping costs with the guarantee?
- Does the buyer have to contact you before returning your artwork?
- Does the buyer have to add insurance to the shipment?
- Does the buyer have to pay for shipping or will you pay for the return shipping?
- How will you refund the money?
Conclusion:
People purchase art from artists because they are attracted to the art and they trust the artists. Offering a guarantee often seals the deal.
Guarantee Your Artwork For More Sales Overview:
- Sell Art Online Strategy
- Purchasing Fine Art Online
- Guarantee Your Artwork Strategy
You might also be interested in:
- How To Sell Art Prints Online And Make Money
- How To Price Your Artwork For Better Sales
- How To Increase Art Sales By Learning More About Your Audience
- How Artists Get Found Online?
- 7 Ways You Can Sell Art Online Free
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