Are you trying to drive more traffic to your art blog or art website? Have you tried Pinterest? Pinterest might be exactly what you have been looking for. In this post, I will share with you 7 easy tips to grow your Pinterest Traffic.
7 Easy Tips To Grow Your Pinterest Traffic
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
If you have been following me you already know I strongly believe in trying new ideas and getting rid of tasks that are not productive. I want to make the most out of my time and efforts and the only way to do that is to focus on a couple of areas that are working at any given time. Once they are set in place and are on autopilot, I will work on a new strategy.
As an artist, you know the challenges of getting everything done creating art, marketing, selling, shipping, answering questions, and the list goes on and on.
Social media can be a huge time killer if you are not careful. On the other hand, if you use social media sites the right way, you could see your business grow right before your eyes.
But how can you promote your art on all of the different social media sites and still have time to create art?
You can’t, unless you are lucky enough to be able to afford to hire someone to do the work for you.
That is why I suggest starting with the top sites like Pinterest, Facebook, Instagram and Twitter.
Work On One Project At A Time
To be more productive, it is a good idea to finish one project before you start a new project.
What I mean by this is get your Pinterest account all set up and optimized for search before you set up a Facebook account or Instagram account.
Once you have an account all set up, it will be easier for you to maintain and build an audience.
For more information on how to optimize your Pinterest account visit:
7 Tips To Grow Your Pinterest Traffic
Now that you have your Pinterest Business Account all set up, let’s talk about how to generate traffic.
When I started with Pinterest, I didn’t pay much attention to the images. I knew that the images where important but I didn’t have time to dedicate on how to optimize Pinterest images.
Needless to say, I didn’t see much traffic.
I decided it was time to dedicate some time to learn more about Pinterest and I am very happy I did.
Related Post: Optimize and Hide Pinterest Images in a WordPress Post
During that time I learned how to create images but when I included them into my posts to motivate people to pin to their boards, it took away from the flow of my posts.
I then learned about how to hide pinnable images in my posts so they would be available for pinners to pick when the pinned an article.
Around the same time, I discovered Social Warfare. (affiliate link)
Social Warfare (affiliate link) is a social sharing plugin for WordPress. I have tried many social share plugins over the years but was disappointed with the features they offered. Some plugins would slow my site down while others did not look pleasing.
What won me over was that Social Warfare (affiliate link) was not only how I was able to decide where I could put the social share buttons but also it allows me to create hidden images that are shared to the social media platforms.
So I can create an Image for Pinterest, Twitter, and Facebook as well as customize the caption. I am able to brand the images to my business helping me to build brand awareness.
If you are frustrated with your social shares, give Social Warfare (affiliate link) a try.
Back to building your Pinterest traffic.
Identify Your Target Audience
In order for you to build an online presence, you need to have an understanding of your niche and your target audience.
The people you want to attract are the people who are interested in what you offer.
For example, if you paint flowers and your contact attracts men who enjoys football, you can almost bet you will not make a sale from them.
You would have a better chance of selling to people who have a passion for flowers like you do.
How does knowing who your target audience helps you to build your Pinterest following?
The people who are going to be pinning your posts are going to be the people who enjoy the content you write on your art blog posts and the art that you create.
Take some time to narrow down your niche so you can start to target the people who matter most.
You can also become a member for a low monthly fee that will give you access to all of the courses available. I am adding new content every month and I will also personally help you build your business via email.
Solve A Problem
The most shared content is the content that solves a problem.
Most people do a search because they are trying to find a solution to something.
How can you as an artist solve someone’s problem?
If you want to reach a lot of people on Pinterest, you have to write a ton of content for your art blog.
You will be missing out if you only share images of your artwork.
The content that you write can focus on problems people have that relate to your niche.
There are many tactics that you can use to be productive at this.
- You can help learning artists by providing valuable information on your techniques as well as the supplies you use.
- Motivate young artists by sharing your struggles.
- Help art buyers by sharing information on how to care for their artwork.
- Help art buyers by teaching them how to best display their new art.
- Talk about your niche, for example, if you paint flowers you can talk about the different varieties of flowers you paint. Where the flowers originated. How to grow a garden. You see my point.
Even though you are not specifically talking about the floral paintings you are going to provide value to people who have the same passion you have. They will begin to trust you and when it is time for them to purchase a painting they will go to you first.
Make Your Blog Posts Easy To Read
Some people say that only 16 percent of people read every word of a blog post.
Most people scan the information that is on a post.
There are many reasons for this.
One reason is that people are searching for a solution for a particular subject. They can just skim the article until they come across the solution.
Another reason is that they are reading on their mobile device. They might be waiting at line somewhere or even their child’s event. Needless to say, they do not have a lot of time to read a post word for word.
Think of how many times you read a blog post word for word.
To increase the number of words your audience reads, make it scannable and easy to read.
The quicker a reader can get value, the better.
When the reader is happy they will pin your post to their Pinterest boards.
Optimize Your Pinterest Images
Pinterest is an image search engine. You have to catch someones attention in order for them to click on your pins. If you can do this and your content is valuable to them they will repin your post.
For more information on how to optimize your images visit – Optimize and Hide Pinterest Images in a WordPress Post
Add A Caption
Always add a caption to your Pinterest images.
Make the caption short and to the point.
Make sure that the caption relates to the content in the post. You do not want to try to trick people to click on your posts. That is a good way to tarnish your brand.
The only time you might not want to include a caption is when it is a piece of art you are showcasing.
Include The Post URL
People are clicking on your pin because they are interested in your caption.
Make sure that you include the URL link to the post you are highlighting.
People will not waste time digging around your site for the post.
Your main goal is to drive traffic to your site and build your following.
Include Part Of The Post In The Description
The last tip I would like to cover is adding part of your post in the description part of your Pin. This has helped me to increase my CTR (Click Through Rate).
Adding part of your post will show people what your post is about. If they are interested to learn more they will click on the link.
This might be the reason why people click on the pin or not.
Pinterest is a great tool to help you to drive traffic to your art blog and art website.
The tips I have outlined has greatly increased the amount of traffic I am receiving from Pinterest.
Go through each tip and start implementing them into your Pinterest marketing strategy.
You might also be interested in:
28 Day Blogging Challenge for Visual Artists
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