Are you interested in learning more about your audience? In this article discover, how Google Analytics will help you learn more about your audience.
Google Analytics 101
Google Analytics is a free powerful tool from Google that will help you learn more about your audience.
To get started, you will have to set up Google Analytics. Read more on how to Set Up Google Analytic; this is a step by step tutorial provided by Google.
If you have a separate blog and art gallery, I recommend setting up Google Analytics on both of your sites.
Google Analytics is a very powerful software tool that can become overwhelming. I will be covering some basic that you will need to know to help you learn some beneficial information about your audience.
How to Use Google Analytics
First, you will need to sign into your Google Analytics.
Once you are logged in you will want to click on to the name of your artist website or blog.
You will be directed to the main page where you will see a graph and a sidebar on the left.
The graph that you see represents the amount of visits per date. You can change the date range by going to the top right-hand corner of the page.
Here you will be able to change the date range to today, yesterday, last week, last month, last seven days, last thirty days, or customize it to a particular date range of your choice.
Just below the date range drop-down box, you will have links that will allow you to change the graph to an hourly, daily, weekly or monthly view.
Below the graph you will see a lot of different numbers.
Sessions – is the total numbers within the date range that you have set. In this case, it is daily.
Users – is the amount of users that have at least one visit to your site within the date range.
Pageviews – is the total number of pages viewed on your site within the date range. Repeated views of the same page are counted.
Page/Session – is the average numbers of pages viewed during a particular date range. Repeated views of the same page are counted.
Avg. Session Duration – The average length of time someone is on your site.
Bounce Rate – is the percentage of single paged visits.
% New Sessions – The percentage of new visitors.
What you need to know about Bounce Rate.
Google wants to refer content that people like. Bounce Rate helps Google to understand if people like the content on your site or not. If a person lands on your site and clicks to different areas of your site the Bounce Rate will be lower. This tells Google if people are enjoying what you have to offer. However, if a person clicks off of your site after visiting only one page, the Bounce Rate will be higher. This is telling Google that the viewer is not interested in your content.
There might be other reasons why someone will only visit one page of your site. If they know what they want to purchase, they will go directly to the sales page and purchase. There will be no reason for them to go to a different page.
You do want to have a low Bounce Rate but do not get too upset if it fluctuates. Just keep an eye on the pattern.
Google Analytics Left Sidebar
Now I would like to go over some information that will help you learn more about your audience.
As you can see, there is a lot of information that you can gather, and it can quickly become overwhelming. I will be going over the most important links that will help you learn more about your audience.
By clicking on the Demographics link located on the left sidebar, you will be able to find the average age of your audience and if they are dominantly male or female.
How can this information help you?
By gathering this information, you will be able to communicate your message better. You will understand what language you should use, and what topics you would want to include in your writing.
The average age group for www.nevuefineartmarketing.com is between forty-five and sixty-four. Seventy percent of the people that visit my site are female.
I write content that will be helpful, entertaining, inspirational, and motivation for that particular group. If I were creating content that was directed to a teenage boy, I would lose all of my readers.
By clicking on the Interests link located on the left sidebar, you will be able to understand your audience’s likes.
You can see that the topics are broad. This section is mainly used for creating ads with Adwords. However, it can help you write more compelling content by including topics that interest your audience.
By hovering over the Geo link located on the left sidebar, you will have the choice of clicking on a language link or location link.
You will be able to learn where your audience lives and what language they speak.
The content that you write could include specific topics about the area where your audience lives.
Hover over the Behavior link located on the left sidebar and clicking on New vs. Returning link you will be able to see the percentage of the new visitors that you receive and returning visitors. You can also view their behavior and any conversion if you set that option up.
By hovering over the Behavior link and clicking on the Frequency and Recency link, you will be able to view how many people visit one page, two pages, three pages and so on. This will also include sessions.
By hovering over the behavior link located on the left sidebar and clicking on the Engagement link will allow you to see how long the sessions are.
Clicking on the Mobile link you will be able to discover what device your audience is using to read your content. This will be substantial information for the layout of your site.
By hovering over the Acquisition link and clicking on the Overview link, you will be able to discover how your audience found your site.
Organic search is when someone landed on a page from a Google search.
Direct is when someone typed in your domain name and was directed directly to your home page.
Social is when someone clicks on a link in a social network and was redirected to your site.
Referral is when someone shared your link.
By hovering over the Acquisition link and clicking on the Social link, you will be able to discover what social networks are redirecting readers to your site. You will be able to make a better decision on what platform you would like to concentrate on.
Google Analytics is a very powerful tool that you should become familiar with. It will take some time for you to notice patterns, but you will be able to make better decisions from the data that you gather.
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