Have you heard of the phrase, “good content?” You hear it everywhere. Everyone is telling you to create good content and plenty of it to build your business. What is good content?
Why You Need To Produce Good Content
Content is how businesses and blogs are found on the net. Good content is rewarded by Google. Google will rank pages higher if it contains quality content. People that are searching for art that you sell will be able to find you in the search engines if you produce large amounts of quality content.
This seems like a lot of work and it is. The positive side is that when you write an article and post it, it will be available forever. An article is like a door. If you publish one article you have created a door for someone to enter your site. If you have two articles you now have two doors for people to enter. Can you imagine how much traffic you will receive when you have 100 articles posted?
How To Write Good Content
Good content should be written specifically for your target audience. If your customers are newcomers to the Internet, you don’t want to use technical nonsense that they won’t understand. Similarly, if you are marketing to seasoned businessmen, you want to use more specific terms and ideas so they view you as a reliable source of information.
Many bloggers focus on keyword density when writing content. They require a certain quantity of the words they want to be search engine keywords. While this can work, the problem is that when you try to use specific words so many times it becomes repetitive and lowers the quality of the writing. Good content writers can deliver articles that use the words enough just by writing an article on a specific topic.
What Is Good Content?
Good content is simply content that your readers will enjoy and want to share with their friends. Your content should be entertaining, informative, inspirational, and motivational. There are many great articles out there that will help writers write better content, but the bottom line is that you just have to write. The more that you write the better you will become at expressing your thoughts.
Good content is content that allows you to express your thoughts in a way that a reader will want to read every last word.
Tell your story in different ways. If you tell the same story over and over again to someone, soon they will be rolling their eyes wishing they were somewhere else. When you write, write as if you were talking to your best friend. Maybe you should not tell all of your personal business, but the excitement that you have when you talk to your friend. You would not tell the same story word for word to your best friend, would you? Then do not do that to your readers.
So what is good content? To make things simple, it is an entertaining story that expresses your thoughts.
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