According to current marketing wisdom, one unhappy customer will tell seven other people about their bad experience with a product or business. A happy customer will only tell one other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? In this article, I will share with you some tips on how to get customers to refer your art.
How to Get Customers to Refer Your Art
The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including:
- Special reports on hot topics in your niche
- Videos on YouTube
- PowerPoint presentations on Slideshare (now owned by Linkedin)
- Emails in your email marketing platform and autoresponder
- And more
Use share buttons for all of these types of content. Many blogs have plugins that allow visitors to share the content at your site on many of the main social networks, such as Facebook, Twitter, LinkedIn, Pinterest, and Tumblr. Publish original content on the networks that your followers can also share easily.
To go viral means to spread rapidly from person to person in your niche. We might also term it creating buzz about your artwork and service. Launching new products regularly can create buzz. Be willing to give away free prints of your art in exchange for testimonials to pass the word along about how good your products are.
A free webinar or workshop with Questions and Answers (Q & A) can also create buzz if you have a good reputation in your niche that would make people eager to attend so they can interact with you. Webinars are a great way for you to build your authority in your niche.
Emails can be forwarded quickly to friends and family. Provide a share link on all of your newsletters. If your readers enjoy the content on the email, they will share it with their family and friends.
YouTube is not just for entertainment. It is one of the largest search engines on the Internet as well. Don’t want to appear in front of the camera? Transform your best PowerPoint presentations into video and upload them to your YouTube account.
Create an affiliate program for your loyal customers so they can earn income by referring your artwork and services
Finally, just ask! You would be amazed at how many marketers, even top ones, forget to include a call to action that suggests if the reader liked the content or found it useful, they should feel free to share it with others.
How to get customers to refer your art will take some effort. Do not expect it to just happen. Stay consistent with the tips above and you will start to see an increase in your art sales.
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