A goal for most artists is to sell the work that they have created. For this to happen, you will have to take off your artist hat and put on your business hat. Marketing can be very expensive with no guarantee of return. In this article discover a free art marketing strategy that will increase your sales.
Art Marketing Strategy – Blogging
Before I go into how to make your blog more successful, I want to share with you three eye-opening statistics that many artists don’t know.
- A business that blogs makes more than 13 times more money than those that do not.
- A business that blogs receives 97% more links inbound to their website.
- 61% of the US customers have made purchases through blogs.
These statistics show you that your art marketing strategy does not have to cost you a lot of money.
“The truth of the matter is that the people who succeed in the arts most often are the people who get up again after getting knocked down. Persistence is critical.”
~ Scott Turow For more inspirational quotes visits Brainy Quote
Persistence is defined as a firm or obstinate continuance in a course of action in spite of difficulty or opposition.
You already know that operating an art business has many challenges. Many artists might ask themselves “is this worth it?” The artists that are successful never have that question enter their mind. The question they keep revisiting is “how can I make that better?”
Persistence is an ingredient that all entrepreneurs have.
Why am I talking about persistence, when this article is about free art marketing?
Persistence is the main ingredient that will increase your sales. You already know that blogging is important for your art marketing from the statistics that I shared with you earlier.
The question is how you capitalize with this powerful tool.
The answer is P.P.P.
Persistence – You need to be persistent and consistent to turn your blog into a money making the machine. Your blog will tell the story of you and your art business. Your business story is what people are searching for on the net. Making your story available will allow you to be noticed over your competition.
Planning – Great things come from planning. You will need to design a blogging strategy that will provide content that your followers are interested in reading. Keep in mind that they are reading your content because they are reading what interests them. If you don’t give them what they want, they will find it elsewhere.
Patience – Your blog will not generate income immediately. Your blog is the long term goal. You will be building your audience every day with people that are interested in what you have to offer. Remember that the tortoise wins the race.
If you have not started a blog yet, here are some articles that will get you started.
If you already have a blog here are some articles that will help you generate traffic.
Artist Blog Checklist for Credible Content
How is your art blog? Do you have an art marketing strategy? What difficulties do you have?
By Ann Handley
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