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Last Updated on October 20, 2018

Is it important to focus on Keyword phrases? You might have been hearing conflicting stories on the use of keywords for your blog. The use of keywords helps Google to understand what your content is about so your content can be suggested to people searching for your specific content.

Is It Important To Focus on Keywords?

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I came across this article today and wanted to share with you some important points it stated so you can decide if you should focus on Keyword phrases or not.
7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing by Mike Murray posted on Content Marketing Institute.
Mike starts off with this thought.

Three major changes in recent years may be feeding the misguided notion that it’s foolish to focus on keywords. In a sense, Google is the culprit.

Google’s Panda algorithm update in 2011 placed a stronger emphasis on high-quality content.
Google also introduced “Not Provided,” its pathetic move to conceal organic keywords to protect searchers’ “privacy” interests in 2011.
In 2013, Google released Hummingbird, its new search algorithm that stressed the importance and meaning of search strings over individual keywords.
Google’s mission is to provide the best content for its audience. They want you to find exactly what you are looking for without you having to waste time on articles that do not relate to what you are searching for.
You might hear people complaining about Google’s new algorithms, but I feel differently.
I would rather have Google filter out content that is not relevant in the search results.
My job is to provide great content for you, to help you learn and grow as an artist and help you to grow your art business.
If I provide great content, Google will reward me by suggesting my articles to artists like you.
Just like the headline, your page or post has words. How often would you write about something without any thought about whether your content might be found on a search engine?

Focus Keyword
When you write your articles you want to be talking about a specific topic.
The topic you are writing about will be your keywords.
Using keywords that your audience will use to search for content will help Google understand who your content is targeting.
For example, if you paint horses you will want to focus on writing content that relates to horses and paintings.
Google can then recommend your articles to the correct people. You should include your keywords in your title and content.
When you use each keyword phrase, it will resonate with all of the other words on the page.
You’ll rank for any number of permutations. It’s always been that way with the internet.
Increasingly, you’ll just have more opportunities to perform well for keyword variations and even words you never thought to include in your content.

Keywords For Search Engine Optimization
Below are some posts that I have written that go into more depth about keywords and SEO.
WordPress SEO Basics eBook
Keywords 101 – Generate Traffic to Your Art Gallery
How LSI Keywords Can Help Artists Rank Higher in Search
How to Optimise Your Art Blog Posts with LSI Keywords
How to Use Keywords Effectively in Art Blog Posts

Conclusion:
Is it important to focus on keyword phrases? I believe it helps your articles to be found by the right audience.
You do not need to be a master at SEO (Search Engine Optimization). You just need to know what phrases your audience uses in the search boxes and provide them with quality content so they will continue to come back for more.
With some basic SEO knowledge, you will be able to get your posts ranked higher in Google’s search which will drive more traffic to your artwork.

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