When it comes to marketing your website, content marketing holds a prominent place for driving online traffic. It is a valuable tool that you will want to take advantage of. Here are some first steps on content marketing you can start using today.

 

 

First Steps on Content Marketing

You might have heard the phrase “content marketing” before.

What is content marketing?

Content marketing is simple telling your story using different mediums like, blogging, social media, video, images and audio.

People searching for the content you are writing about will find you online. This is also known as building an online presence.

If you are interested in selling art online or you would like to increase your online art sales you will need to focus on developing a content marketing strategy.

Below are some steps you will want to become familiar with so you can make the most out of your content marketing plan.

 

Write what you know

The articles need to be relevant to your online art business. You wouldn’t write about gardening to promote a chocolate gift basket website, for example. You are an expert at what you do. Your content should describe what you know. The content should be personal, educational, inspiring and informative.

As an artist, you are your business brand. People want to know you. People want to learn from you.

Focus on your blogs mission and vision statements. Doing this will attract your target audience, the people who will be interested in purchasing your art.

Keyword research

People use certain keywords when they are looking for information on the Web. You can use free or paid keyword tools to find out the most searchable words in your niche.

Use those words as the topics for your articles. Search engines “crawl” website content so keep your keyword density (the number of times it appears in the article) at about 1% to 4% for best SEO.

Keyword stuffing is not going to net you any extra traffic and in fact, it could hurt you.

Concentrating on substantial content could be more beneficial than writing for keywords. Be careful how you write with keywords. You want the content to make sense to the reader.

Here are some free keyword tools:

• Keyword Tool
• Keyword Explorer
• Keyword Planner
• Uber Suggest

 

 

For more in-depth information on keywords visit:

Keywords 101 – Generate Traffic to Your Art Gallery

 

Article Length

An appropriate article for a website needs to be around 400-500 words in length.

You want to give your readers valuable information without droning on and boring them.

Depending on what you are writing about, it may be a couple of hundred words longer to explain complicated procedures or art techniques.  

Keep in mind the average time a person spends on a website is short of a minute. You want to keep the content entertaining and to the point.

There have been some changes with Google’s Panda algorithm.

Google is looking for the best content on a particular topic. The content has to be valuable and detailed to rank higher in the search results. This does not mean that you have to write a 5,ooo word post. Just make sure your content is detailed and valuable.

For more information on Pillar content visit:

• Art Marketing Basics: Pillar Content Generates Traffic
• How to Write Pillar Content and Why it is Important for Artists
• How To Increase Art Sales With Great Pillar Content

 

 

Create relevant content

To determine what to write, ask yourself a question:

What do your readers want to read about?

Use that as your guide to choosing topics that will be read.

There are many tools to find out what interests your customers. Write to them not to you.

Here is a post that will help you to create a content list:

110 Art Blogging Ideas

 

Submit articles to article directories

These sites post your articles. There are free and paid sites. Both will review your submissions to see if they are relevant and comply with their guidelines. Most will give you a bio box to place a link to your site and information about you, the writer.

People love to read articles. It contains information that they need. As long as you are providing it, you will have an audience. If readers know that particular sites can be relied upon to provide quality content, they will go there and search for their articles.

 

These First Steps on Content Marketing is a great place to start. Every time that you write an article, you will learn. You will start to find you unique voice. Content marketing is important for your art business.

Blogging Made Easy

Because content marketing is so important to the success of your online art business, I have written an eBook that will make blogging easy and effective.

Join all of the other artists taking the 28 Day Blogging Challenge.

Purchase your Kindle copy on Amazon 28 Day Blogging Challenge for Visual Artists by Dave Nevue

Or download your copy today.

Do you need more inspiration?

Watch how these artists build a successful online art business by blogging.

Conclusion:

Content marketing is a tool that you will want to have and use in your toolbox.

You have to make it easy for people to find you online.

A well-developed content marketing strategy will help you to achieve this.

You might also be interested in:

• Sell Art Online Startup Plan
• Digital Content Marketing – What Artists Need to Know
• 6 Content Marketing Strategy Basics Artists Must Know
• How to be a Successful Blogger – Artist Blogging Tips
• 4 Amazing Artist Websites You Should See
• How Artists Get Found Online?

Grow Your Online Art Business:

eBooks by Dave Nevue

Art Marketing Video Courses by Dave Nevue

Art Marketing Resource – All of the tools I use and recommend for my online art business.

Graphite Drawing by Dave Nevue

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