When it comes to marketing your website, content marketing holds a prominent place for driving online traffic. It is a valuable tool that you will want to take advantage of. Here are some first steps on content marketing you can start using today.
First Steps on Content Marketing
You might have heard the phrase “content marketing” before.
What is content marketing?
Content marketing is simply telling your story using different mediums like blogging, social media, video, images, and audio.
People searching for the content you are writing about will find you online. This is also known as building an online presence.
If you are interested in selling art online or you would like to increase your online art sales you will need to focus on developing a content marketing strategy.
Below are some steps you will want to become familiar with so you can make the most out of your content marketing plan.
Write what you know
The articles need to be relevant to your online art business. You wouldn’t write about gardening to promote a chocolate gift basket website, for example. You are an expert at what you do. Your content should describe what you know. The content should be personal, educational, inspiring and informative.
As an artist, you are your business brand. People want to know you. People want to learn from you.
Focus on your blogs mission and vision statements. Doing this will attract your target audience, the people who will be interested in purchasing your art.
Keyword research
People use certain keywords when they are looking for information on the Web. You can use free or paid keyword tools to find out the most searchable words in your niche.
Use those words as the topics for your articles. Search engines “crawl” website content so keep your keyword density (the number of times it appears in the article) at about 1% to 4% for best SEO.
Keyword stuffing is not going to get you any extra traffic and in fact, it could hurt you.
Concentrating on substantial content could be more beneficial than writing for keywords. Be careful how you write with keywords. You want the content to make sense to the reader.
Here are some free keyword tools:
For more in-depth information on keywords visit:
Keywords 101 – Generate Traffic to Your Art Gallery
Article Length
An appropriate article for a website needs to be around 400-500 words in length.
You want to give your readers valuable information without going on and on and boring them.
Depending on what you are writing about, it may be a couple of hundred words longer to explain complicated procedures or art techniques.
Keep in mind the average time a person spends on a website is short of a minute. You want to keep the content entertaining and to the point.
There have been some changes to Google’s Panda algorithm.
Google is looking for the best content on a particular topic. The content has to be valuable and detailed to rank higher in the search results. This does not mean that you have to write a 5,000-word post. Just make sure your content is detailed and valuable.
For more information on Pillar content visit:
- Art Marketing Basics: Pillar Content Generates Traffic
- How to Write Pillar Content and Why it is Important for Artists
- How To Increase Art Sales With Great Pillar Content
Create relevant content
To determine what to write, ask yourself a question:
What do your readers want to read about?
Use that as your guide to choosing topics that will be read.
There are many tools to find out what interests your customers. Write for them, not for you.
Here is a post that will help you to create a content list:
Submit articles to article directories
These sites post your articles. There are free and paid sites. Both will review your submissions to see if they are relevant and comply with their guidelines. Most will give you a bio box to place a link to your site and information about you, the writer.
People love to read articles. It contains information that they need. As long as you are providing it, you will have an audience. If readers know that particular sites can be relied upon to provide quality content, they will go there and search for their articles.
These First Steps on Content Marketing is a great place to start. Every time that you write an article, you will learn. You will start to find you unique voice. Content marketing is important for your art business.
Blogging Made Easy
Because content marketing is so important to the success of your online art business, I have written an eBook that will make blogging easy and effective.
Purchase your Kindle copy on Amazon 28 Day Blogging Challenge for Visual Artists by Dave Nevue
Or download your copy today.
Do you need more inspiration?
Watch how these artists build a successful online art business by blogging.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Conclusion:
Content marketing is a tool that you will want to have and use in your toolbox.
You have to make it easy for people to find you online.
A well-developed content marketing strategy will help you to achieve this.
You might also be interested in:
- Sell Art Online Startup Plan
- Digital Content Marketing – What Artists Need to Know
- 6 Content Marketing Strategy Basics Artists Must Know
- How to be a Successful Blogger – Artist Blogging Tips
- 4 Amazing Artist Websites You Should See
- How Artists Get Found Online?
What are some of your struggles when it comes to blogging? Share your thoughts in the comment section below.
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28 Day Blogging Challenge
Are you ready to start building an online presence?
Take the challenge and join all of the other artists selling their art online.
28 Day Blogging Challenge for Visual Artists
By Dave Nevue
Download your copy today.
Or Purchase on Amazon.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
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