When it comes to marketing your website, content marketing holds a prominent place for driving online traffic. It is a valuable tool that you will want to take advantage of. Here are some first steps in content marketing you can start using today.
Here are some tips for writing great content to start driving traffic to your artist website.
First Steps on Content Marketing
Write what you know
The articles need to be relevant to your online art business. You wouldn’t write about gardening to promote a chocolate gift basket website, for example. You are an expert at what you do. Your content should describe what you know. The content should be personal, educational, inspiring and informative. As an artist, you are your business brand. People want to know you. People want to learn from you.
People use certain keywords when they are looking for information on the Web. You can use free or paid keyword tools to find out the most searchable words in your niche. Use those words as the topics for your articles. Search engines “crawl” website content so keep your keyword density (the number of times it appears in the article) at about 1% to 4% for best SEO. Keyword stuffing is not going to net you any extra traffic and in fact, it could hurt you.
Concentrating on substantial content could be more beneficial than writing for keywords. Be careful how you write with keywords. You want the content to make sense to the reader.
An appropriate article for a website needs to be around 400-500 words in length. You want to give your readers valuable information without droning on and boring them. Depending on what you are writing about, it may be a couple of hundred words longer to explain complicated procedures or art techniques. Keep in mind the average time a person spends on a website is short of a minute. You want to keep the content entertaining and to the point.
Create relevant content
To determine what to write, ask yourself a question: What do your readers want to read about? Use that as your guide to choosing topics that will be read. There are many tools to find out what interests your customers. Write to them not to you.
Submit articles to article directories
These sites post your articles. There are free and paid sites. Both will review your submissions to see if they are relevant and comply with their guidelines. Most will give you a bio box to place a link to your site and information about you, the writer.
People love to read articles. It contains information that they need. As long as you are providing it, you will have an audience. If readers know that particular sites can be relied upon to provide quality content, they will go there and search for their articles.
These First Steps on Content Marketing is a great place to start. Every time that you write an article, you will learn. You will start to find you unique voice. Content marketing is important for your art business.
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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