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Last Updated on January 7, 2020

Selling your art can either be exhilarating or downright discouraging depending on how you look at it. In this short post, I am going to talk about a simple but effective strategy for finding your target audience so you can feel exhilarated and excited to sell more art.

Simple Strategy For Finding Your Target Audience

There are only two factors that will determine if you sell your artwork online or not and they are discovering who your target audience is and the ability to drive them to your artist website to purchase your art.

How to find your target audience online is not rocket science but it will take work.

The first step is to identify who is interested in your artwork and the second step is to write interesting and valuable content so they will be inspired to visit your site.

Below are a couple of posts I have written that will help you discover who your target audience is.

Sell Artwork Online By Knowing Who Your Audience Is Part 1

Sell Artwork Online By Knowing Who Your Audience Is Part 2

In today’s’ post, I would like to talk about some steps I have taken to help me discover who my target audience is.

Find Your Target Audience

The first step you will want to take is to take a look at the style of artwork you create.

Is there a specific subject you focus on?
What medium do you create art with?
What are the primary colors you use?
What size is your artwork?
What is the price range of your artwork?
What makes your art unique?
What message are you trying to spread with your creations?

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The next step is to identify who is interested in your artistic style.

The easiest way to do this is to think of your potential art collectors as a group of avatars (an icon or figure representing a particular person in video games, Internet forums, etc.).

Creating your group of avatars is easier than you might think. They are people just like you.

If you are an oil painter who specializes in floral paintings, the people who have a passion for flowers and oil paintings will be your main avatar group.

I specialize in graphite drawings of dogs and portraits as well as wildlife and nature wood burning art.

Because I specialize in a few different categories I had to create several avatars.

I didn’t create them all at once. Instead, I focused on one group at a time. This allowed me to put all of my energy into locating where my target audience hangs out online so I could start to connect with them.

Keep in mind that you do not have to only market to your avatars but they are a great place to start and focus on.

Why is it important to put your energy into marketing to your avatar group?

Your target audience (avatar group) is going to be the people who have the same passion you do.

Once they get to know you they will start to support you and share your artwork to their friends. At that point, the group of people you have just created has become larger.

Here is an example of how your audience will grow by focusing on your target audience.

Things you will do:

Write valuable art blog posts your target audience will enjoy and find value.
Post your artwork and blog posts on your social media accounts.
Pin your art and blog posts on your Pinterest Business account.
Send newsletters to your email group.

The people who have a passion for what you do will find you online because you are creating content they are searching.

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The key point I am trying to make is that you will have to create a lot of content that will attract them to your artist blog and website.

In time they will start to follow your artist blog and share your posts on their social media accounts and they will start to follow you on your social media business accounts.

Their friends will take note and start to follow you as well if they have the same interests.

So if you can gain 2 new people from your group of 100 people. In time you will have a group of 300 people. Those two hundred people will grow to 900 people and so on.

You can see how easy it will be to grow your audience one you get the ball rolling in the right direction.

Conclusion:

It is going to take some time to build an audience but you will get their a lot quicker if you focus on strategies that will give you the best results.

Action Steps:

Read Sell Artwork Online By Knowing Who Your Audience Is Part 1 and Sell Artwork Online By Knowing Who Your Audience Is Part 2.
Create an avatar group.
Create content your avatar will like and be inspired to share with their friends.

28 Day Blogging Challenge for Visual Artists

Are you ready to start building an online presence?

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The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.

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