To stand out in today’s crowd with your art you need to be an expert in your niche. If you wear too many hats, you will be a master of nothing. You want to find your niche and use that to promote your art to the right people. The people who will be interested in buying your art.
Find Your Niche
What does “niche” mean?
A “niche” basically means a subject or a topic.
Your niche will be the primary focus of your website, blog and social media platforms.
The content that you write and the artwork that you create should reflect your niche.
If your passion is to paint sailboats, that would be your niche. People will get to know you for painting beautiful sailboats.
By having a niche, you will be able to market and promote your art to the right audience. The people who will be interested in buying your art. You will not waste valuable time marketing to people who have no interest in your artistic style.
The more specific you can be the better.
For example, let’s say that you paint sailboats.
Sailboats would be your niche. All of the content you write will focus on sailboats.
This is a great start but you can even do better.
What types of sailboats do you paint?
Do you paint cutters, sloops or maybe ketches?
Ok now we are getting there, but can it be better?
Ask yourself what are the primary colors of your paintings?
In this example, you can even specify what waters the sailboat is sailing from.
You can easily see just by this example. If you market to people who are interested in the specific types of sailboats you paint, they have been to the waters the boat has sailed in and are attracted to the primary colors you use, you will have a much better chance of landing a sale.Focus on marketing to the people who have the same passion you do. Click To Tweet
Take some to write down your specific niche.
Start with a generic phrase such as “boats”.
Make your specialty more specific.
“Single-masted cutter and mainsail sailboat”
Do this until you have clearly described your artwork.
You now have your specific niche and you will be able to focus on marketing to the people who have the same passion you do.You want to do something that you love and look forward to doing every day. Click To Tweet
How to Find Your Niche
Tip number one is always to choose a niche that you enjoy. If you enjoy painting still life, that should be your niche. That is your passion. You would not want your niche to be portraits if you never painted a portrait.
Your niche is going to be your full-time job. You want to do something that you love and look forward to doing every day.
What inspires you to create art?
What is your favorite subject to create?
Maybe you love to paint ocean views or nature?
Maybe painting vintage cars comes easily to you?
Do you specialize in painting flowers?
What do you see yourself painting five or ten years from now?
Take some time to really think about what you would like to focus on and create. This information will be beneficial to your art marketing plan.
If you want to sell art online, you need to think like a business owner. You need to have a clear vision and write goals. Skipping this step might have you finding yourself wasting valuable time and your efforts might not be as productive as you have hoped for.
If you pick a niche that you are not fond of, a 9-5 office job might be a better occupation.
After you have built your brand, you can test the waters to see how your fans react to something that they have never seen from you before.If you pick a niche that you are not fond of, a 9-5 office job might be a better occupation. Click To Tweet
Why Some Artists Fail
Many times artists fail because they try to offer and promote too many different styles.
I see some artists have paintings of animals, still life, boats, and portraits they are trying to sell. They might even use different mediums.
How do they find their target audience?
Who do they market to?
Unless the artist has a team of marketers on their side, there will not be enough hours in the day to effectively promote their art.
By having so many different styles, it might make it difficult for a person to know you are the artist of a piece they are admiring.
Building brand awareness is much easier when you have a specialty.
You want someone to take a look at your painting and know that you are the artist.
Let me give you an example.
If you go to a five-star restaurant, you will notice that there is a limited menu to choose from. The meals that they have to offer are all specialties from the chefs. If the menu has too many different meals to pick from, the chef would never be able to cook with consistency. The meals might be good, but they would not be great.
Five-star restaurants know the importance of a limited menu that showcases the strengths of the chef. The chef will be able to execute a great meal every time.
You want your followers to learn your voice.
You want them to be excited to see your next creation or read your next blog post.
People become fans of artists because they have learned about the artist and have a passion for their art.
An essential part of your art marketing plan is to find people who will want to get to know you as an artist and have a passion for your artistic style.
They are out there and they will be easier to find when you find your niche.
Your PassionIf you wear too many hats, you will be a master of nothing. You want to find your niche-use that to promote your art.Click To Tweet
To be successful, focus on your passion.
Your passion is your strength. It will be the fuel that keeps you focused and motivated to be the best you can be.
Marketing and promoting will be a lot easier if you’re well-versed in the subject that you love to create.
Attracting your target audience will be easier on social media platforms.
Solving a problem your following might have will become one of your strengths. People will start to go to you for answers to questions they might have.
You will build brand authority and be seen as an expert in your field.
Isn’t it easier for you to trust someone who has a passion for what they are talking about?
The same is true for your audience.
How to Find Your Niche – Research
After you have chosen your niche, it is always a good idea to research your niche. If there is a lot of competition, you will want to find a way to stand out of the crowd.
- Do I offer something that they do not?
- Do I have more knowledge of my niche then they do?
- Do I offer different mediums or different sizes?
- Do I use a different color palette?
- Can I teach about my niche?
- What do I like about their blog?
- How can I make it better?
By researching your competition and asking yourself questions, you will be able to have a game plan for your blog.
By having a game plan, your blog will be well-organized, and your followers will know what to expect and be waiting for your next post.
The possibilities are endless. When it is all said and done if you enjoy what you do, others will enjoy your work.
There is no better feeling than when you are in the middle of creating a piece of art. You are telling a story with no words. As an artist, you have the power to create emotion with color and lines.
You might also be interested in:
- Art Marketing Plan – How to Make a Presence Online
- What is an Art Marketing Plan?
- SEO Basics – What Artists Need to Know
Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner (Amazon Affiliate Link)
You have the ability to build an art business for little or no upfront costs. You can sell art online and be very successful as along as you develop a well thought out art marketing plan.
Would you like to dive deeper into Niche Marketing? Are you interested in learning more about how to find your niche?
You might be interested in:
Developing a Niche Marketing Strategy Online Video Course
- Defining Niche Marketing
- What is your Specialty?
- Identify your Ideal Customer
- How to Find Your Target Audience
- Google Analytics
- What is Your Target Audience Searching For?
- Understanding Keywords
- Niche Marketing Strategy
Each module will contain a PDF that you can download and videos that will help you develop a niche marketing strategy.
Worksheets and logs will be available for download.
Learn at your own pace. Watch the videos as many time as you wish. Start building a stronger art business.
Content Marketing For Artist Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing For Artist Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
Complete the course at your own pace. The material will always be available for you to go back to.
To find out more visit, Content Marketing For Artist Course.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.