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Are you having a difficult time knowing who you should be marketing to? In this article, discover how to find your target audience.
How to Find Your Target Audience
Learning how to find your target audience will take a lot of effort and time. While you are searching for your audience, you will be building a following. Your following will be your Alpha team. Your Alpha team will guide you to your target audience.
While your audience is growing, you will need to observe and learn what their common grounds are.
Identify your audiences unique voice. Understanding your audience and knowing how they communicate will allow you to provide better content for them. You will not use the same language talking to a teenage boy as you will a retired female. People from the West will have different slang terms that people from the East. Words will have different meanings for people who live in England than individuals who live in America.
While you are gathering this information, you will be painting a picture of your audience. Take this information and log it in a spreadsheet, notepad, or any app that works best for you. It does not matter what you use to record the information. What is important is that you have it documented.
Ask Your Audience
The best way to gather information is to ask. It is a simple method but one that is often overlooked. Ask your audience what matters most to them. You might be surprised by the answers that you will be receiving.
Before you start to ask random questions, sit down and design a strategic plan that will help you gather relevant information.
Make a list of things that you would like to learn about your audience.
After you have your list completed, construct a series of questions to ask your audience.
A helpful tip is to keep the questions short and easy to answer. Many people will not take the time to engage with a survey that will require them to spend a lot of time on.
There are many ways that you can conduct a survey, and I will be going over some of the most common and useful tools that you can use.
Have you ever asked your fans on Facebook a series of questions? It is a free way for you to gather some valuable information.
Here is an example of a poll that I have posted on my Facebook Fan Page.
Asking a series of questions on a post is a simple but powerful strategy that is often overlooked and neglected.
There will be times that you will receive multiple answers and other times no one will engage. Do not let that discourage you.
Some people do not feel comfortable disclosing their thoughts on surveys that everyone can view. If you ask the same question in a different way, you might see better results.
If you asked, “Are my 48 x32 paintings too expensive for your budget?” You might not get the same results as if you posted, “I am excited to share with you that I am thinking of creating a series of 12×12 paintings. The series will be affordable and will be a perfect size to display on countertops, shelves or smaller walls. Would a 12×12 size painting work well in your home?”
Another reason you might not receive engagement on your posts is that people did not see it in their feed. Try posting the same question at different times.
You might want to consider making a video or creating an image with your question.
Twitter is another great place that you can ask your following some questions. There is limited text allowed on Twitter so try to ask questions that can be answered in a few words.
Twitters feeds are shorter lived than Facebook’s. You might get better results if you post the question several times during the day.
Survey Software Tools
Different software tools are available for you to conduct and deliver your surveys.
Here are the two most commonly used survey software tools:
Tools like Poll Daddy and Survey Monkey allow you to see real time results.
Google Analytics is a free powerful tool from Google that will help you learn more about your audience.
To get started, you will have to set up Google Analytics. Read more on how to Set Up Google Analytic; this is a step by step tutorial provided by Google.
If you have a separate blog and art gallery, I recommend setting up Google Analytics on both of your sites.
Facebook Insights is another powerful tool that will allow you to learn more about your Facebook followers and find your target audience. It is similar to Google Analytics, the difference is that it focuses on your Facebook fans.
In this article, you learned some great tips on how to find your target audience.
Learning more about your audience is well worth your time. You will be able to focus on showcasing your artwork to the people that will be interested in purchasing your art. Start today, find your target audience.