Are you having a difficult time finding your target audience? Discover how easy it is to find your target audience on Facebook.
There is no question about the importance of finding your target audience on Facebook. Once you can locate your audience you will be able to make your presence and build your brand awareness.
Find Your Target Audience On Facebook
There are over 1 billion active Facebook users. Finding your target audience could be daunting, to say the least. There is a powerful tool that Facebook offers that will help you save valuable time finding your target audience.
Facebook Graph Search is a powerful tool that will help you find your target audience as well as keep you up to date with what your fellow artists are doing.
Login to your personal Facebook Page.
Type in a keyword or phrase that relates to your niche in the search bar located at the top.
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Facebook will give results for:
- Top
- Latest
- People
- Photos
- Videos
- Pages
- Places
- Groups
- Apps
- Events
How can this information help you?
You will be able to learn about the topics that your fans are talking about. Start incorporating those topics into your posts to attract your audiences attention. Just make sure that the content is relevant to your brand.
Learn where your audience is spending their time. If you notice a page that most of your fans like, start engaging on that page. Do not try to sell anything on that page. People frown on that and you could end up losing followers. Instead, socialize about the topics that they are talking about. Other people will start to get to know you, and they will learn that you are an artist. They might check out your fan page and become a loyal follower.
Learn About Your Fellow Artists
Learning more about what people are saying about your competitors can help you with your marketing plan.
Search for artists names, art style, medium, services, hashtags, comments, fairs, events, and reviews. Find out some of the tactics that they are using to increase the engagement on their page.
Spend some time to get to know your fellow artists. Most artists are more than happy to help other artists with their business.
Figure Out What Your Audience Likes
The more time that you spend learning about your audience, the more common interests you will find they share. This is priceless information to gather. If you can find interests that overlap you will be able to provide content that will please the majority of your followers.
While you are doing a Facebook graph search write down the information you gathered on a spreadsheet or any other tool that will help you keep the information organized.
The more information that you gather the more powerful your marketing plan will become.
Facebook Graph Search Tip
You can easily find interests that your audience and the friends of your audience have in common by simple searching in Facebooks Graph search.
Example:
Search
“Posts by people who like (your art fan page)”
“Pages people like who like (your art fan page)”
“Artists people like who like (your art fan page)”
You can see that with the few examples above how easy Facebook makes it for you to get to know your audience.
Audience Insites
Audience Insights is a power tool available by Facebook.
You will be able to gather information on:
- Demographics
- Page likes
- Location
- Activity
- Household
- Purchase
- Purchase behavior
You can even narrow down the search by age, hobbies, and connection.
The more information that you can learn about your audience the easier that it will be to locate them. When you have found a common interest between your brand and your audience, create content about that topic. Keep in mind that you want to stay true to your mission and brand. If the content can be intertwined with your brand, then apply it.
Conclusion:
Attracting the right people to your fan page will help build your art business. Take the time to learn about the people that are interested in your art style. Start providing content that interests them. If you write content that interests them they will find you.
Take the time to get to know the audience that you already have and find out groups that they visit and other Fan Pages that they are following. Start visiting those pages and just sit back and observe for a few weeks. After a few weeks start engaging with some posts and make a presence. People interested in what you say will want to learn more about you.
You will find your target audience by learning, observing, and engaging.
Recommended Reading:
Facebook Marketing An Hour A Day (affiliate link)
