Artist Blogging Strategies
Is your email inbox bombarded with the same questions from potential art buyers?
Are you finding it difficult to get other tasks done because you are answering emails all day long?
Multiple tasks are involved with generating art sales. Some jobs can be batched together, like scheduling social media posts with apps like Tailwind, while other jobs create more energy like creating an oil painting.
Other jobs like answering emails in your artist website email inbox are important to focus on to increase art sales.
The challenge many artists face is the lack of time to complete every task required to operate a prosperous art business.
Even though there are many jobs artists have, there are ways to lighten up the workload, like using tools like Tailwind outsourcing jobs with professional freelancers from Fiverr and writing FAQ posts.
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How FAQ Posts Increase Art Sales
How many times have you been ready to purchase an item online, but you needed more information before you purchased?
If you did not find an FAQ section, would you leave the site or contact the site owner to find the information you needed?
Most people will not spend the time to email the owner of the site.
It has been shown that if a person has to click more than a couple of times to purchase an item, they will leave the site without buying the item they were viewing.
Can you afford to lose a sale because you didn’t take a few minutes to write an FAQ post?
One way you can increase your sales is by making it an easy shopping experience for your buyers.
Providing an FAQ post is one way for you to provide a pleasant shopping experience that will encourage your fans to purchase.
Frequently asked questions (FAQ) or Questions and Answers (Q&A) are listed questions and answers, all supposed to be commonly asked in some context and pertaining to a particular topic. (Source: Wikipedia)
You can eliminate most questions by providing a detailed description of the product you are showcasing. However, there will be other questions a potential art collector might have before investing in an original painting online. Including a link to a FAQ post will make it easier for a potential buyer to find a solution to their queries, which will not only increase the odds of landing a sale but it will also lighten up your workload because you will not have to waste your time answering the same questions in your email inbox.
Artwork Description Checklist
A well-written description of your artwork will encourage potential buyers to make a purchase.
If you make it clear to the buyer what they will be receiving, your chances of landing a sale will increase.
Below is a checklist you can follow to ensure that every landing page you create is similar and not missing any valuable information.
Art Description Checklist:
- High-quality images of the original piece of art.
- The price to purchase the art.
- A link to buy the art.
- What the buyer will receive.
- The size of the art.
- Materials used to create the art.
- Shipping services that you will use to ship the art.
- A short description or story of the art.
Related Post: Effective Tips on Writing Art Descriptions That Sell
Even with a well-written description of the item, the buyer still might have a few questions that will need to be addressed before purchasing. This is when a FAQ post might increase art sales.
How Do FAQ Posts Increase Art Sales
FAQ posts can increase your art sales because you answer questions that a potential buyer might have before they decide on purchasing.
Providing this type of information creates a satisfying buying experience. You will be perceived as a professional artist who knows how to operate a trustworthy art business.
The objective is to provide all the answers a buyer might have while still purchasing the frame of mind.
It is only a matter of seconds before you could lose their interest.
Another benefit is that viewers will stay on your site longer. This will increase your chance of ranking higher in Google’s search. If your site has a higher PageRank, more people will discover your artist website online, increasing your online art sales.
Different Types Of FAQ Posts
There are several different ways that you can write your FAQ posts.
You can have one long post that will answer the common questions that your customers might have.
Most popular FAQ posts will have a question with the answer underneath the question.
Example:
Question – How long does it take to process an order?
Answer – All orders are processed and shipped within 3-4 business days.
It is a good idea to separate the FAQ into sections if the list of questions is becoming lengthy.
You can have one page separated into different categories or you can create a different page for each category.
Here is an example of what the categories might be:
- Shipping FAQ
- Commissioned Work FAQ
- Purchasing Prints FAQ
- Return FAQ
The other option is to link the questions to a different page that offers a more detailed explanation.
Related Post: How to Insert Links on WordPress Blog Posts
You can see how taking the time to write FAQ posts will benefit both you and your buyers.
Your buyers will be able to find the answers to their questions without having to contact you and you will not have to spend all day answering the same question to different people.
FAQ Drives Traffic To Artist Blogs
Another way FAQ posts increase art sales is that you will have more content that shows up in the search engines like Google and Yahoo.
High-quality content drives free traffic to your site.
When someone searches for information on the internet, the search engines will suggest the best content for the query asked in the search bar.
The more blog posts that your artist blog has, the better chance you have being found by people interested in your artwork.
One tip is to use the keywords you are trying to rank for in your FAQ post.
For example, if you are trying to rank for “dog paintings” you could use the keyword like this:
Question – How Long does it take to complete a commissioned painting?
Answer – Commissioned dog paintings can take between 2-4 weeks depending on the details of the dog and other factors.
Implementing the keywords you are trying to rank for in your FAQ post will help your artist website to rank higher in the search results.
Final Thoughts On How FAQ Posts Increase Sales
FAQ posts can increase art sales by providing a better shopping experience for your customers and driving traffic to your site.
You will also find that you will have fewer emails in your inbox that have similar questions.
There is no debate that blog posts drive traffic to websites. Even though it takes up to six months for a new post to be indexed, the process can be sped up by pinning your blog posts on Pinterest.
You can find many blogging tips that drive potential buyers to your artist website. A FAQ post is at the top of the list. Dedicate to write one today.
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