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Is your email inbox bombarded with the same questions from potential buyers? Are you finding it difficult to get other tasks done because you are answering emails all day long? In this post, I am going to talk about how FAQ posts increase art sales and could save you a tremendous amount of time.
How FAQ Posts Increase Art Sales
How many times have you been ready to purchase an item online but you needed more information before you purchased?
If you did not find an FAQ section would you leave the site or contact the owner of the site to find the information that you needed?
Most people will not spend the time to email the owner of the site.
It has been shown that if a person has to click more than a couple of times to purchase an item, they will leave the site without buying the item they were viewing.
Can you afford to lose a sale because you didn’t take a few minutes to write an FAQ post?
If I were to guess I would have to say that you are trying to increase your art sales.
One way you can increase your sales is by make it an easy shopping experience for your buyers.
Providing an FAQ post is one way for you to provide a pleasant shopping experience that will encourage your audience to purchase.
Frequently asked questions (FAQ) or Questions and Answers (Q&A), are listed questions and answers, all supposed to be commonly asked in some context, and pertaining to a particular topic. (Source: Wikipedia)
Before I start talking about FAQ posts I would like to talk about providing detailed descriptions for your landing pages.
A landing page is a page a consumer visits to make a purchase.
You can eliminate most questions by providing a detailed description of the product you are showcasing.
Artwork On Sale Description
A well-written description of your artwork will encourage potential buyers to make a purchase.
If you make it clear to the buyer what they will be receiving your chances of landing a sale will increase.
Below is a checklist you can follow to make sure that every landing page you create is similar and not missing any valuable information.
Art Description Checklist:
- High-quality images of the original piece of art.
- The price to purchase the art.
- A link to buy the art.
- What the buyer will receive.
- The size of the art.
- Materials used to create the art.
- Shipping services that you will use to ship the art.
- A short description or story of the art.
Related Post: Effective Tips on Writing Art Descriptions That Sell
Even with a well-written description of the item, the buyer still might have a few questions that will need to be addressed before they purchase.
FAQ Posts
FAQ posts can increase your art sales because you are answering questions that a potential buyer might have before they decide on purchasing.
Providing this type of information creates a satisfying buying experience.
The objective is to provide all the answers a buyer might have while they are still in the purchasing frame of mind. It is only a matter of seconds before you could lose their interest.
Different Types Of FAQ Posts
There are several different ways that you can write your FAQ posts.
You can have one long post that will answer the common questions that your customers might have.
Most popular FAQ posts will have a question with the answer underneath the question.
Example:
Question – How long does it take to process an order?
Answer – All orders are processed and shipped within 3-4 business days.
It is a good idea to separate the FAQ into sections if the list of questions is becoming lengthy.
You can have one page separated into different categories or you can create a different page for each category.
Here is an example of what the categories might be:
- Shipping FAQ
- Commissioned Work FAQ
- Purchasing Prints FAQ
- Return FAQ
The other option is to link the questions to a different page that offers a more detailed explanation.
Related Post: How to Insert Links on WordPress Blog Posts
You can see how taking the time to write FAQ posts will benefit both you and your buyers.
Your buyers will be able to find the answers to their questions without having to contact you and you will not have to spend all day answering the same question to different people.
FAQ Drives Traffic To Artist Blogs
Another way FAQ posts increase art sales is that you will have more content that shows up in the search engines like Google and Yahoo.
High-quality content drives free traffic to your site.
When someone searches for information on the internet, the search engines will suggest best content for the query asked in the search bar.
The more blog posts that your artist blog has, the better chance you have being found by people interested in your artwork.
One tip is to use the keywords you are trying to rank for in your FAQ post.
For example, if you are trying to rank for “dog paintings” you could use the keyword like this:
Question – How Long does it take to complete a commissioned painting?
Answer – Commissioned dog paintings can take between 2-4 weeks depending on the details of the dog and other factors.
Implementing the keywords you are trying to rank for in your FAQ post will help your artist website to rank higher in the search results.
Conclusion:
FAQ posts can increase art sales by providing a better shopping experience for your customers as well as drive traffic to your site.
You will also find that you will have fewer emails in your inbox that have similar questions.
How FAQ Posts Increase Art Sales Overview:
- Artwork On Sale Description
- FAQ Posts
- Different Types of FAQ Posts
- FAQ Drives Traffic To Artist Blogs
You might also be interested in:
- How To Increase Art Sales With Great Pillar Content
- Art Blog Basics: How To Promote Art Blog Posts
- Guarantee Your Artwork For More Sales
- Why Art Websites Fail: 8 Features Your Artist Website Needs
- How to Review Your Goals and Sell More Art Next Year
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