Do you have a Facebook Business Page? If you do there is some news you will want to become aware of. In this post, to will discover how Facebook’s new goals affect artists and what your best options are for the future.
How Facebook’s New Goals Affect Artists
Mark Zuckerberg is giving Facebook’s product teams new goals to focus on in 2018.
His focus is to find ways to help users to find more relevant content.
Mark said in a blog post that went live on Thursday night, “There will be a major change to how we build Facebook.”
How Does Facebook’s New Goals Affect Artists
I can still remember how easy it was to build brand awareness on Facebook when Facebook was launched in 2004.
As the years went by marketers realized it was more effective and cost-efficient to market on social media sites like Facebook.
We are living through an evolution of how businesses market their brand.
Businesses do not have to invest in expensive magazine ads or television commercials anymore.
Small and large businesses have found different ways to reach a larger audience for less money.
The problem is all of the social media platforms are becoming saturated with advertisements from businesses trying to sell their products and services.
Mark has been addressing this dilemma for a few years and is now at the point where he has to make some dramatic changes.
You have probably seen a decline in how many people are seeing your Facebook posts.
I am sorry to say that with the press release I have just read, you will be seeing a larger decline soon.
This change will affect your sales and how you will be able to connect with your audience on Facebook.
What’s Changing With Facebook’s News Feed
Marketing Drive shared some interesting Facebook news:
“The News Feed will be the first place where the change is evident and users can expect to see fewer posts from businesses, brands and media. Content that does appear from these entities will be held to the same new standard, which means content should help users have more meaningful social interactions, Zuckerberg explained. In the coming months, the changes will make their way through all of Facebook’s products.”
You can read more by visiting Facebook Promises More Community, Fewer Brand Posts in Significant Shift
Mark is clearly telling us that our posts will reach a limited amount of our fans.
So what should we do now?
The simple solution is to adjust to the changes.
At this point, I still believe that having a Facebook Business Page is still something you should have.
I also believe in spending more time on strategies that produce real results.
For example, you will want to put more time into a Pinterest marketing strategy if Pinterest is driving more traffic to your artist blog than Facebook is.
This doesn’t mean that you shouldn’t post on Facebook, but it does mean you should concentrate more on what will land you a sale.
I would also recommend not changing your strategy if you are seeing no change in your sales or engagement.
Successful artists who are selling art online have learned how to build an online presence.
They will use all of the tools available to build brand awareness.
They know exactly what strategies are producing the best results and focus more on those tactics.
They are also willing to change with the times.
Facebook’s new goals affect artists and other businesses marketing on its platform.
It is time for you to write out some new goals and new strategies to build your online art business.
You might also be interested in:
- Digital Content Marketing – What Artists Need to Know
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- 5 Ways Artist Blogs Sell Art and Why You Should Start One
- Facebook Marketing Basics Pin Your Best