There is no question that Facebook is a powerful social media network. Many businesses have been building their brand and customer base with Facebook over the past years. In this post, you will discover the truth about a popular topic, Facebook Personal Profile vs Facebook Page for artists.
“These days, social media waits for no one. If you’re late for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd you have to be fast; and on social media, that means you have to be really fast.”
Facebook Personal Profile vs Facebook Page
Facebook has changed the way people communicate with each other in a relatively short amount of time.
Do you remember the dial-up phone?
Do you remember sending Birthday cards or personal letters in the mail?
By the time the letter got to the recipient the content was old news. That is if the letter even made it to the destination.
How easy is it to send a Happy Birthday message to one of your friends on Facebook?
If you have something private to say you can send a private message through Facebook Messenger.
Sharing the same story to multiple people is as easy as a click of the button.
These are just some of the reasons so many people enjoy Facebook.
Facebook Personal Profile vs Facebook Page, what is the difference?
Facebook Personal Profile Page
Facebook offers a free Personal Profile page for you to manage. A Profile Page allows people to connect with friends, family, and meet new people with similar interests.
Facebook keeps improving their platform and has become the most popular social media network as of 2016.
- 1.01 billion active users
- 894 million mobile daily active users
- 55 billion monthly active users
- 33 billion mobile monthly active users
Besides a Personal Profile Page for users, Facebook has also added a way for businesses to engage with their audience. They have introduced the Facebook Business Page. Let’s go over the difference between the two.
Facebook Personal Page
A Facebook personal page is a platform that allows you to converse and connect with people around the world.
You can share text, images, and videos by posting it on your newsfeed. People who are friends with you will be able to view the content and engage with the post if they wish to do so.
This has made it easy for people to keep up-to-date with what is going on with their personal life.
Facebook has become accepted by so many people there are now over one billion active members.
Marketers Joined the Game
It did not take long for marketers to realize Facebook made it possible to reach a larger audience. Best of all, it is free to create a Page. There were no more flyer costs, postcard costs, radio and television advertisement costs. Marketing was now free.
The problem was, marketers were relentless and tried to up their competition by posting more content than their competitors on people’s newsfeed.
This quickly became a problem and Facebook took action.
Facebook was created for people to engage with one another not to be sold to.
However, Mark Zuckerberg knew the positive side of allowing marketers to use Facebook as a means to communicate with their audience. He also knew how he could generate revenue by allowing businesses to create a Facebook Business Page.
This solved two problems.
The first benefit was that it cleaned up people’s newsfeed. Now when people go on their Personal Page they see content that is important to them, not what the newest product a business is promoting.
You no longer allowed to use a personal profile strictly for a business. Read Facebook’s Terms of Service.
The second benefit is that Facebook can profit greatly by allowing businesses to create a free Business Page.
Facebook Business Page
A Facebook Business Page allows a business to share its brand and engage with customers in real-time.
The Facebook Business Page also allows businesses to post text, images, and videos.
To start a Facebook Business page you must have a personal page first.
Benefits of having a Facebook Business Page:
- A business can build their brand
- A Business can learn what their audience’s likes and dislikes are.
- A business can build trust with their following.
- A business can keep their audience up-to-date with any new news they have.
- A business can reach a larger audience worldwide.
- Marketing costs are lower.
The difference between a Facebook Personal Profile vs Facebook Page is Personal Pages are meant to be personal. Facebook Business Pages are a way for businesses to intact with their customers.
Selling Art on Facebook
Facebook Personal Profile vs Facebook Page. If you want to sell your artwork on Facebook you will need to create a Facebook Business Page.
I have seen artists lose their Personal Page because they would regularly promote their products on their Personal Page. Facebook frowns on this and they have the right to close your page down if you fail to follow their policies.
After you have created your Facebook Artist Page you will have to put in some hard work to build a following and generate sales.
Do not go into it thinking that it is going to be easy.
Take some time to learn what the best marketing strategies are for Facebook. Try them out and see if they work for you.
You will also want to stay on top of all the changes Facebook makes.
Keep in mind that every strategy will not produce the same results for everyone.
You have to learn what works for your audience.
Editable Monthly Social Media Tracking Planner
Are you looking for an easy way to keep track of your social media postings? The Editable Monthly Social Media Tracking Planner is exactly what you are looking for.
This planner will make it easy for you to see what is working and what is not working on your Facebook Artist Page.
Don’t waste time trying things that might or might not work.
Know exactly what is giving you the best results.
Get your Editable Monthly Social Media Tracking Planner today.
Selling art is all about building brand awareness.
You want to let people know you are an artist and show them what type of artwork you create.
Facebook provides a way for you to do this.
Take advantage of what Facebook has to offer and start growing your audience.
Facebook Personal Profile vs Facebook Page. Now you know the difference and it is time to take action.
You might also be interested in:
- What’s New with Facebook Video – Online Art Marketing
- Facebook is now combing Ad Creation with Power Editor 2017
- 3 Facebook Apps to Engage with Customers
- 7 Reasons to Start Your Facebook Artist Page
- Facebook Basics What Artists Need to Know
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
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