It is safe to say that you have heard about Facebook. Do you have a Facebook Fan Business for your business? If you don’t I hope that you will seriously consider creating one. Here is a list of 9 Facebook marketing benefits that will help you to decide if a Facebook page is best for your business.
9 Outstanding Facebook Marketing Benefits for Artists
Have you heard the latest news? People are saying that Facebook is dead. How sad is that? With well over one billion active users I am having a hard time believing those assumptions.
Facebook has been going through some changes over the years making it more difficult for business to receive organic reach. Organic reach is when a person sees your post in their timeline without you paying for it. Many companies are upset with these changes. That might be why you might hear statements such as, “Facebook is dead.”
If you put it in perspective, Facebook is in the business to make money. They need to make decisions that will benefit their business. Many marketers and companies forget to realize that Mark Zuckerberg did not start Facebook to make it easier for businesses to market their brand for free. However, you still have an opportunity to reach over one billion active Facebook users.
Why You Should Market On Facebook:
- Generate Leads
- Low Advertising Expenses
- Target Your Audience
- Assess your Efforts
- Brand Awareness
- Increase Blog and Art Gallery Traffic
- Increase SEO
- Watch your Competition
You have the chance to market your business to over one billion Facebook users.
The days of reaching a large number of people for free are over. You will now have to pay to play on Facebook. With a strategic marketing plan, Facebook could still be a valuable tool for your business.
Statista is forecasting that over 83% of all companies with more than 100 people in the United States will be using Facebook marketing for the year 2016.
If 83% of the businesses in the United States are using Facebook to market their company, it would be safe to say that Facebook marketing works.
Facebook will be a great way for you to generate leads. Do not make the same mistake that many artists and online business make by looking for the quick sale. Instead, strive to create stability and long-term growth. Design a strategic plan to build your email contact list. Remember your email list is the only thing that you own.
I feel bad even thinking this way, but what if Facebook does die? Will your business survive? If you use Facebook as a tool to drive traffic to your art gallery and build your email list, you will be okay. If you only put your energy into landing a quick sale, you will be rebuilding your business from ground zero.
Low Advertising Expenses
As I have said earlier, you will now have to pay to play with Facebook. To make the most out of your marketing efforts, you will have to invest a little to promote your brand.
The old saying is true, ”You have to spend money, to make money.” The good news is that Facebook ads are relatively inexpensive compared to purchasing traditional prints, or television ads. You will also make a bigger bang for your buck by reaching a larger audience.
Target Your Audience
Facebook provides useful tools that will help you find your target audience. With so many people who are actively using Facebook, you will want to target an audience that will be interested in what you have to offer.
Do not get caught up in the game of trying to get everyone to like your page. Spend your energy focusing on how to attract people who will be interested in purchasing your artwork.
Learn everything that you can about your target audience. You can use that information when you are creating your Facebook ads.
Assess your Efforts
Facebook Insights is a powerful tool that will tell you what is working and what is not working. You will be able to see what type of posts you create will produce the most engagement. Facebook Insights will show you when your audience is active on Facebook as well as their demographics and the average age of your followers.
I recommend becoming very familiar with Facebook Insights as well as reviewing the statistics on a regular schedule.
Every time that someone sees your posts, you are building brand awareness. When a person likes, comments or shares a post that you have published, their friends will see your name. The more that people see your name, the more they will want to learn about what you have to offer. Facebook makes it easy for businesses to build brand awareness to an unbelievable amount of people worldwide.
Increase Blog And Art Gallery Traffic
Companies that succeed using Facebook as part of their marketing strategy use Facebook to drive traffic to their website.
If you are only concerned about how many likes that your posts are receiving then you are looking at Facebook marketing the wrong way. Your primary goals should be to build relations, drive traffic to your website and to help build your email list with your target audience.
Facebook allows you to add links to posts. Start developing a Facebook marketing strategy that will include links to quality content on your website that your Facebook fans will enjoy.
There are debates about the connection between social media and improved SEO. Google’s algorithm has many layers that will affect SEO. If you break it down to a simplistic formula you will get quality content that people enjoy ranks higher than content that people are not interested in.
There might not be a direct connection between engagement on social media and higher page ranks. However, if social media posts drive traffic to a website’s page and the reader stays on the page for an extended period, Google will view this as relevant content that people are interested in. That will help page rankings.
What are your thoughts about Facebook marketing benefits? Will it help build your art business? Here is one more that you will want to read.
Watch Your Competition
Social media makes it easy for businesses to keep an eye on their competition. You will be able to see what is working for your competition and what is not.
Because every business is unique, there is no one way for all. However, you will be able to learn about new strategies that you have not tried before.
There will be no benefits from copying someone’s actions. However, you can see what is working for them and learn how to change and improve the ideas so you can incorporate it into your brand.
You can clearly see that integrating a Facebook marketing strategy might be a plan that you will want to consider using. Bottom line, Facebook marketing benefits outweigh not having a Facebook marketing strategy.
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow and monetize your online art business.