Social media sites are making it harder for businesses to receive organic reach. Businesses are lucky if they have posts reach 5% of their audience, and the percentage is getting lower and lower. There are ways you can reach more of your audience without paying to boost your posts. One way is by using the Facebook marketing basics pin your best strategy.
Facebook Marketing Basics Pin Your Best
Facebook has made it no secret that they are focusing on family and friends posts over business posts. Businesses will have to start paying if they want to reach more people.
Why the big change with Facebook’s algorithm?
Brian Boland shined some light on this controversial topic in a Facebook Business article, Organic Reach on Facebook: Your Questions Answered.
Brian brought up an excellent point on why Facebook can not list every post in News Feeds.
“There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.”
It does make sense why Facebook has to limit the amount of content being delivered to one’s News Feed.
The good news is there are ways for you to enhance your organic reach.
In this article, I want to talk about pinning your best post on the top of your Page.
Facebook allows you to take any post and pin it to the upper part of a Business Page.
How does pinning a post to the top of your page help to increase your organic reach?
Whenever someone lands on your Page the first post they will see is the one that you pinned. By pinning your best content to the top, your chance of engagement increases.
The more engagement a post receives, the more Facebook will push that content onto your audience’s News Feed which will increase the views on that particular post.
You will want to experiment with different posts to find out what will give you the best results.
An extra bonus will be if the reader really enjoys your post they will want to read more stories on your Page.
Social media is a great tool for marketers, but they are making it more and more difficult for businesses to reach their audience. You will have to try different strategies to build your organic reach. Give pinning your best content to the top of your Page a try and see if it helps you to reach more of your audience.
Try promoting your new artwork on top, or an event you will be hosting. The options are endless.
You might also be interested in:
- 7 Social Media Marketing Benefits for Artists
- 7 Effective Social Media Marketing Strategies for Visual Artists
- Facebook Marketing Basics Build an Audience
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