Do you use Facebook live for your art business? If you don’t, you might want to consider implementing Facebook live into your monthly marketing strategy. In this article, you will discover 5 reasons artists should use Facebook live to grow their following.
5 Reason Artists Should Use Facebook Live
#1 More Views
Many artists are becoming frustrated with Facebook. They are noticing a large decline in the amount of their fans that are seeing their posts. This has become a large issue for business owners over the past few years. Not too long ago artists were able to post an image of their latest work and hundreds of people would be able to see it. Now the same artists are lucky if their post reaches one hundred people.
How can you continue to receive more views without paying? All you have to do is stay up to date with Facebook’s changes. Facebook always rewards people that support their newest features.
You can use Facebook live to help build your art brand. Focus on the core elements of your brand and start incorporating them into your videos.
Most artists don’t record videos because they find it difficult to come up with content ideas. It is actually easier than you think it is.
Let me give you an example.
- If you are a landscape oil painter, for example, create videos about your craft and your style.
- Talk about what inspires you to paint landscapes.
- Demonstrate a specific technique that you use for your paintings.
- Provide supply reviews or how to care for your supplies.
You can take these ideas and keep building on them. If you are creating one video a week, you already have a months worth of video ideas.
#3 Build Trust
Art collectors buy art from artists that they have a connection with. Videos are a great way for people to get to know you as a person and an artist.
There is a difference between reading an article and watching a video. Your audience will gather the same information that you are sharing, but your audience will feel connected with you quicker by watching you on video. They will feel connected with you quicker because they will be able to observe your expressions and hear the tone of your voice.
#4 Show Your Passion
Facebook live will allow you to show your excitement about your newest art. There is a difference between reading, “I am excited to show you” and watching someone’s face light up when they are telling you about something that they are passionate about.
I do not want to send a wrong message, blogging is an important part of an artist’s marketing plan. Blogging allows people to find content about you and your craft.
Facebook Live is another tool for you to use so you can reach a new audience.
# 5 Reach A New Audience
People like to gather content in different ways. Some people like to read, others like to learn from seeing or listening. There is no “best” way for people to gather information. Everyone learns a different way. As an artist trying to sell your art you will need to provide your content in several different ways if you are interested in reaching a larger audience.
You will never reach people that do not like to read if you do not provide videos. The same goes for the people who enjoy reading over watching videos. They would rather relax and read your story over watching you speak. That is why you will need to continue to write blog posts.
Times keep changing. If you want to keep building your audience and sell more artwork you will need to learn and adapt with all of the changes. Support all of Facebook’s changes and they will support your fan page.
Have you tried Facebook live yet? What are your thoughts?
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