How to Use Facebook Insights To Reach Your Audience

Facebook Analytics

Do you have a strategy for your Facebook marketing? 

Are you noticing a decline in your organic reach recently? 

If you are, you are not alone. 

In this post, you will discover how to use Facebook Insights to reach your audience.

How To Use Facebook Insights To Reach Your Audience

There has been a steady decline in fan page organic reach since 2012.

Related Post: How Facebook’s New Goals Affect Artists

Facebook just announced that they would focus more on showing content from family and friends on the newsfeeds. Facebook’s algorithm change will affect fan page views.

Facebook’s organic reach is predicted to drop by 50%. 

Facebook’s organic reach is when a person sees your content in their feed without you paying.

That means you will only reach ten fans if your posts reach twenty people.

What can artists and business owners do to get their message to the fans they worked so hard to build?

The best Facebook marketing strategy is to produce high-quality content your audience is interested in watching or reading when visiting Facebook.

The people who enjoy your Facebooks posts will help you reach a broader audience by sharing your content with friends and family.

How do you know if people are enjoying the content you are producing?

Several tools will show you how well your Facebook posts perform, like Google Analytics, and Facebook Insights.

Facebook Insights Tool

Facebook offers a powerful tool that allows business page owners to understand how well their posts perform and some vital information about their fans.

Facebook Insights has a lot of valuable information, but the most important statistics you will want to look at regularly are Engagement, Reach, and Benchmarks.

Let’s take a look at your Facebook Insights to get familiar with some of the key areas you will be looking at daily.

On your Facebook Fan Page, click the Insights link at the top.

Next, you will want to click on the Reach link.

Here you will find a graph showing you the stats on your post reach.

You will want to note what your peaks are and analyze why they are working better than other posts.

Organic reach can be frustrating because Facebook is in total control of who sees your posts.

However, if you can produce great posts and have people engage with them, you will receive more organic reach.

Engagement on posts is crucial for higher organic reach.

You need to put most of your energy here.

You will want to know what content people are engaging with.

Once you have a clear vision of what is working and what is not, you can spend your time wisely.

Click on the Posts link, and you will be redirected to a page that will provide your engagement stats.

You can see what posts have more post clicks and more reactions, comments, and shares.

Watch this video to learn more about Facebook Insights.

Facebook Audience Insights Tool

The more you can learn about your audience, the easier it will be to create content that will keep them returning to your artist’s website.

The Audience Insights Tool will help you define your audience based on several preferences and demographic details.

You will be able to discover:

• Geographic
• Gender
• Demographics
• How long the user is on Facebook
• Interests
• Device

Use the information you collect to write content that interests them and inspires them to engage with your posts.

Facebook Marketing

Facebook marketing starts with quality content that reflects and compliments your brand.

You might want to consider taking the courses below if you are:

• Producing high-quality content on your art blog
• Having a difficult time growing your Facebook business page following
• Increasing the engagement on your Facebook posts
• Driving traffic to your art listings

Become a Facebook marketing expert with these courses from CreativeLive

• Market Your Online Store with Facebook with Andreea Ayers
• Facebook Marketing for Small Businesses with Nathan Latka

Final Thoughts On Facebook Insights To Reach Your Audience

You have to know your objectives, develop a strategy that complements your goals, and study analytics to have a clear picture of what is working for you.

Facebook’s Insights will help you understand what type of content you should focus on for your art business.

Related posts:

How To Create A Custom Facebook URL

Facebook Insight Basics What Artists Should Know

Facebook Fan Page: How Often Artists Should Post

Understanding Tailwind Analytics – Pinterest Marketing

6 Artist Tips To Increase Facebook Organic Reach