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Do you have a strategy for your Facebook marketing? Are you noticing a decline in your organic reach recently? If you are, you are not alone. More than ever, it is important to use Facebook Insights to reach your audience.
How To Use Facebook Insights To Reach Your Audience
There has been a steady decline in fan page organic reach since 2012.
Related Post: How Facebook’s New Goals Affect Artists
Facebook just announced that they would focus more on showing content from family and friends on the newsfeeds. This will affect fan page views.
Organic reach is predicted to drop by 50%. Organic reach is when a person sees your content in their feed without you paying.
That means that if your posts were reaching 20 people, you will now only reach ten fans.
What can artists and business owners do to get their message out to their fans?
The only thing you can do to build an online following is to produce high-quality content your audience is interested.
Your followers will help you to build an online presence by sharing your content with their friends and family.
How do you know if people are enjoying the content you are producing?
In today’s post, I would like to focus on Facebook Insights.
Facebook Insights Tool
Facebook offers a powerful tool that allows business page owners to understand how well their posts are performing and some necessary information about their fans.
Facebook Insights has a lot of information, but the most important statistics you will want to be looking at on a regular basis are Engagement, Reach, and Benchmarks.
Let’s take a look at your Facebook Insights so you can get familiar with some of the key areas.
In your, Facebook Fan Page click the Insights link at the top of the page.
Next, you will want to click on the Reach link.
Here you will find a graph that will show you the stats on your post reach.
You will want to take note of what your peaks are and analyze why they are working better than other posts.
Organic reach can be frustrating because Facebook is in total control of who sees your posts.
However, if you can produce great posts and have people engage with them, you will receive more organic reach.
Engagement on posts is crucial for higher organic reach.
You need to put most of your energy here.
You will want to know what content people are engaging with.
Once you have a clear vision of what is working and what is not working, you will be able to spend your time wisely.
Click on the Posts link, and you will be redirected to a page that will provide your engagement stats.
You will be able to see what posts have more post clicks and more reactions, comments, and shares.
Facebook Audience Insights Tool
The more you can learn about your audience, the easier it will be to create content that will keep them coming back to your artist website.
The Audience Insights Tool will help you to define your audience based on several different preference and demographic details.
You will be able to discover:
- How long the user is on Facebook
Use the information you collect to write content that interests them and inspires them to engage with your posts.
Facebook marketing starts with quality content that reflects and compliments your brand.
You might want to consider taking the courses below if you are:
- Producing high-quality content on your art blog
- Having a difficult time growing your Facebook business page following
- Increasing the engagement on your Facebook posts
- Driving traffic to your art listings
Become a Facebook marketing expert with these courses from CreativeLive
Facebook is an excellent tool for you to build an audience, but the platform is oversaturated with artists like you publishing posts of their artwork.
You have to know what your objectives are, develop a strategy that compliments your goals and study analytics so you can have a clear picture of what is working for you.
Facebook’s Insights will help you to understand what type of content you should be focusing on for your art business.
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Most Popular – Build a Successful Creative Blog by April Bowles-Olin
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28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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