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Facebook Insight Basics
Do you know what posts give you the most engagement on your Artist Facebook Fan Page?
Do you know the best times that you should post?
This post will discover more about Facebook Insight basics to make informed decisions on when and what you should be posting.
Why Use Facebook Analytics
Facebook Insight is a free tool that allows you to track user interaction on your Facebook Fan Page.
When learning how to sell Art on Facebook, you need to take a structured approach that ties your social media efforts to your art business goals.
Facebook Insight gives you a ton of valuable information that can help you track and measure your marketing results to improve your strategy and measure your ROI.
Knowing how and when people interact with the content you publish on Facebook is also a meaningful way to make sure the latest Facebook algorithm works for you rather than against you.
By studying the information regularly, you will discover trends to help you better decide what content is best for your audience.
Publishing content that interests your audience will increase their odds of sharing your posts on their newsfeed.
It will not take long to gather the information you need to start making more productive strategies.
All you have to do is schedule five or ten minutes every week and log the statistics. The hardest part is just starting. After that, it will only take minutes of your time.
Within a couple of months, you will start to see patterns you will begin working with.
Get Started Facebook Insight Basics
Access your Facebook insights by logging into your Artist Facebook Fan Page.
Click Insight link on the top menu bar.
This page is the main dashboard for your Facebook Fan Page Insights.
You will see how well video posts are performing.
It will provide you information on reach, post clicks, likes, comments, and shares on your past five posts.
You can also compare the performance of your page with a competitor’s page.
On the left menu bar, you will find more detailed information on:
- Likes
- Reach
- Pageviews
- Actions on page
- Posts
- Videos
- People
- Shop
Likes: (click Likes link on the left menu bar)
- Total page likes
- Net likes (shows the new likes minus the number of unlike)
- Where your page likes happened (how many times your page was liked by where it happened)
Reach: (click Reach link on the left menu bar)
- Post Reach (number of people your post was served to)
- Likes, comments, and shares (this will help you build your organic reach)
- How many people hide your posts (this decreases the number of people your posts reach)
- Report posts as spam
- Unlike your page
Page Views: (click Page Views link on the left menu bar)
- Total views
- Total people who viewed
- Top sources (where the views came from)
Actions on Page: (click Actions on Page link on the left menu bar)
- Total actions on your page
- People who clicked a call to action
- Clicked on the directions link
- Clicked on the phone number link
- Click on the website link
Posts: (click Posts link on the left menu bar)
- When your fans are online
- Post types
- Top posts pages you watch
Videos: (click Videos link on the left menu bar)
- Video views (number of times your video was viewed for more than 3 seconds)
- 30-second views (number of times your video was viewed for more than 30 seconds)
- Top videos (most viewed videos that were watched for more than 3 seconds)
People: (click the People link on the left menu bar)
- Percent of people who like your page, women/men
- Demographic
You can see some robust information that will help you post relevant content to your readers. Learning the Facebook Insight Basics will be well worth your time spent.
Facebook Fan Page Progress
You can grow your Facebook following quicker by clearly showing what is working for your audience and what is not.
The solution for Facebook’s success is simple. Find out what is working and do more of it. The strategies that are not producing results discard. It is that easy.
Final Thoughts On Facebook Insight Basics
Facebook wants your Facebook Fan Page to succeed. That is why they include Facebook Insights with every Fan Page.
Take advantage of this powerful tool and learn more about the Facebook Insight Basics.
Taking a peek here and there will not produce positive results.
You need to track the information to see patterns you can work with.
Not only will you build your following quicker by producing more content that works, but you will also save time throughout the day by not producing content that does not work.
Are you going to take advantage of the Facebook Insight Basics?
You might also want to consider joining some Facebook Groups for artists.
Here is a couple of popular Facebook Groups for artists.
Fine Art Collector is a public group that has over 2,700 members. It is a group dedicated to anyone that has a passion for art. Their slogan is “Discovering Excellence.” Their mission is to be a resource for collectors, artists, and scholars to find works of art that merit the accolade.
Fine Art is a closed Facebook group with over 28,000 members. Because this is a closed group, only members can see the posts. If you are interested in joining Fine Art, click the Join Group link and you will be notified if you were accepted.
Fine Art is a group of artists and art lovers. If you are accepted into the group, you will be able to share your work with the others in the group. Read the group policies before you start posting.
More Facebook-Related Posts
How to Use Facebook Insights To Reach Your Audience
Facebook Fan Page: How Often Artists Should Post
7 Facebook Marketing Tips Artists Must Know
