Do you know what posts are giving you the most engagement on your Artist Facebook Fan Page? Do you know the best times that you should post? In this post, you will discover more about Facebook Insight basics so you can make informed decisions on when and what you should be posting.
“Knowledge has to be improved, challenged, and increased, or it vanishes.”
Facebook Insight Basics
Facebook Insight is a free tool that allows you to track user interaction on your Facebook Fan Page.
By studying the information on a regular basis you will be able to discover trends that will help you better decide what content is best for your audience.
Publishing content that interests your audience will increase the odds of them sharing your posts on their newsfeed.
It will not take you long to gather the information you need to start making more productive strategies.
All you have to do is schedule five or ten minutes every week and log the statistics. The hardest part is just starting. After that, it willl only take minutes of your time.
Within a couple of months, you will start to see patterns you will be able to start working with.
Get Started Facebook Insight Basics
Access your Facebook insights by logging into your Artist Facebook Fan Page.
Click Insight link on the top menu bar.
This page is the main dashboard for your Facebook Fan Page Insights.
You will see how well video posts are performing.
It will provide you information on reach, post clicks, likes, comments, and shares on your past five posts.
You can also compare the performance of your page with a competitor’s page.
On the Left menu bar, you will find more detailed information on:
- Page views
- Actions on page
Likes: (click Likes link on the left menu bar)
- Total page likes
- Net likes (shows the new likes minus the number of unlike)
- Where your page likes happened (how many times your paged was liked by where it happened)
Reach: (click Reach link on the left menu bar)
- Post Reach (number of people your post was served to)
- Likes, comments, and shares (this will help you build your organic reach)
- How many people hide your posts (this decreases the number of people your posts reach)
- Report posts as spam
- Unlike your page
Page Views: (click Page Views link on the left menu bar)
- Total views
- Total people who viewed
- Top sources (where the views came from)
Actions on Page: (click Actions on Page link on the left menu bar)
- Total actions on your page
- People who clicked a call to action
- Clicked on directions link
- Clicked on phone number link
- Click on website link
Posts: (click Posts link on the left menu bar)
- When your fans are online
- Post types
- Top posts pages you watch
Videos: (click Videos link on the left menu bar)
- Video views (number of times your video was viewed for more than 3 seconds)
- 30-second views (number of times your video was viewed for more than 30 seconds)
- Top videos (most viewed videos that were watched for more than 3 seconds)
People: (click the People link on the left menu bar)
- Percent of people who like your page, women/men
You can see that there is some powerful information that will help you post relevant content to your readers. Learning the Facebook Insight Basics will be well worth your time spent.
Facebook Fan Page Progress
You can grow your Facebook following quicker by having a clear picture of what is working for your audience and what is not working.
The solution for Facebook success is simple. Find out what is working and do more of it. The strategies that are not producing results discard. It is really that easy.
I have created and use the Editable Monthly Social Media Tracking so I can easily see the growth of all the social media networks I am marketing on.
This gives me a clear picture of what I need to focus on at that time.
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Facebook wants your Facebook Fan Page to succeed. That is why they include Facebook Insights with every Fan Page.
Take advantage of this powerful tool and start learning more about the Facebook Insight Basics.
Taking a peek here and there will not produce positive results.
You need to track the information so you can clearly see patterns you can work with.
Not only will you build your following quicker by producing more content that works but you will also save time throughout the day by not producing content that does not work.
Are you going to take advantage of the Facebook Insight Basics?
You might also want to consider joining some Facebook Groups for artists.
Here are a couple popular Facebook Groups for artists.
Fine Art Collector is a public group that has over 2,700 members. It is a group dedicated to anyone that has a passion for art. Their slogan is “Discovering Excellence.” Their mission is to be a resource for collectors, artists, and scholars to find works of art that merit the accolade.
Fine Art is a closed Facebook group with over 28,000 members. Because this is a closed group only members will be able to see the posts. If you are interested in joining Fine Art, click the Join Group link and you will be notified if you were accepted.
Fine Art is a group of artists and art lovers. If you are excepted into the group, you will be able to share your work with the other people in the group. Read the group policies before you start posting.
You might also be interested in:
- Facebook Personal Profile vs Facebook Page: For Artists
- How to Create a Facebook Fan Page Step by Step
- 7 Reasons to Start Your Facebook Artist Page
- How to Create a Facebook Fan Page Bio
- Facebook Fan Page: How Often Artists Should Post
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