Are you maximizing all the sale opportunities your Facebook cover photo offers?
If you’re not, you could be missing opportunities for more sales.
In this post, you will discover how to make a clickable image on Facebook and the ideal dimensions for a Facebook cover photo so you can start driving more people to your online artist website.
How Clickable Facebook Cover Photo Can Drive Traffic To Art Websites
Keeping up with all of Facebook’s changes could be a full-time job. As an artist seeking to sell some original art or maybe some prints of original art, hiring someone to keep on top of all the changes that occur with social media is not even a thought.
Finding the right balance between creating and marketing is your biggest battle.
Facebook’s new cover photo guidelines will help you drive more people to your page and will not take you long to accomplish it.
Facebook now allows you to add a clickable call-to-action on your cover photo.
Every time someone visits your Business page, a call-to-action that you would like them to take will be on the cover photo.
The other guidelines for cover photos have stayed the same.
“All covers are public. This means that anyone who visits your page will be able to see your cover.
Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright.
You can keep updated with all Facebook’s changes with its page guidelines here. Facebook Page Guidelines.
Before you get started, you will want to create a Facebook Business Page for your art business.
Optimize Your Timeline Cover Photo
Do you take advantage of all the real estate that your Facebook cover photo offers?
Here is an example of one of my Facebook Business photo covers that I would like to show you.
I decided to keep the look clean and straightforward. To the right, I showcase one of my drawings.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Underneath the logo is a clear call-to-action saying, “Click Here to Commission a Drawing.”
Take some time to think about how you would like your Facebook cover image to look.
Do not be too concerned about having it perfect.
You can always adjust it after you assess the results of your efforts.
If you do not have time to design a Facebook cover, you can hire a freelancer from Fiverr and have a professional create the perfect logo for affordable prices.
Call To Action Facebook Cover Photo Benefits
A call-to-action is when you provide a straightforward step that you would like your audience to take after landing on a particular page.
In this case, we are talking about your Facebook Business Page.
Your call-to-action could be several things, such as:
- Visit my Art Gallery
- Click Here to View my New Art
- Click Here for Art Tutorials
- Click Here to See my Upcoming Events
These are just a few examples of what you can do.
You can quickly change your call to action if you would like to promote a particular idea you have.
Facebook Banner Size
It is always a good idea to check Facebook’s image dimensions before spending a lot of time creating your images.
How big does a Facebook cover photo have to be?
As of writing this article, the Facebook banner size in pixels is 820 pixels x 312 pixels on PCs and 640 pixels x 360 pixels for smartphones.
Keep in mind that all mobile devices are different sizes, so you will want to consider that when designing your image. The best dimensions for the Facebook cover photo are 820 pixels x 312 pixels.
Your profile picture is located on the bottom left and will cover some of your cover photos. You will not want to put anything important in that area.
Create a template with the Facebook header size in Canva to decide how you want to display your images and text. The benefit of using Canva for your social media images is that they have all social media image sizes, like a Facebook banner size, so all you have to do is design your Facebook cover page and upload it to your business page.
Your profile picture’s dimensions are 160 pixels x 160 pixels on PCs and 36 pixels x 36 pixels.
How To Create A Facebook Cover Photo
There are many ways that you can create your cover photos.
Some people use Photoshop Elements to create their images. Other people make beautiful images on a free online image editor like PicMonkey.
I have tried Photoshop Elements, PicMonkey, and a few others.
However, I have found that creating social media images is quicker with Canva.
Canva is a free online image editor, like many out there.
I like Canva because it has templates for the most popular social media sites with the correct dimensions.
For example, To create a Facebook banner, you have to click on the Facebook cover page photo size template and start designing your image. You no longer have to ask, “How big is a cover photo on Facebook?”
After clicking on a template, you will have many options available to the left to make your image perfect.
Watch this video for a step-by-step tutorial on creating a clickable Facebook Cover.
How To Add A Clickable Call-To-Action
After you have your image uploaded to your Facebook Page, you can make your image clickable.
All you have to do is click on your image to make your image clickable.
Your image will open with a description box on the right.
Here, you will add a call-to-action description with a clickable link that will lead the reader to a destination of your choice.
When you have finished adding your information, hit save.
Build A Following For Your Facebook Page
Facebook has become one of the most powerful tools for artists to reach new audiences and build a following. With over 2 billion active users, Facebook provides a broad platform for artists to showcase their work, connect with fans, and develop a rapport with potential buyers.
While there are many ways to use Facebook to promote your art, some of the most effective strategies include regularly sharing high-quality content, engaging with other users, and using targeted advertising. By harnessing the power of Facebook, artists can reach a wider audience than ever before.
Final Thoughts On Facebook Cover Photo
You want to take advantage of every opportunity to generate free traffic to your art gallery. The more people who visit your site, the more chance you will have of landing a sale.
Taking a few minutes to create a clickable Facebook cover photo will help to drive traffic to your gallery or destination of your choice.
Create a clean cover image using the Facebook header dimensions to show your artwork properly. Use the Canva optimal size for Facebook cover photo template to ensure you have the best header for your business.
You Might Also Be Interested In:
- Artist Facebook Page Image Size Guide
- How to Sell Products on Facebook Selling Art Strategies
- 7 Facebook Marketing Tips Artist Need to Know
- How To Set Up An Artist Facebook Page
