Are you trying to build brand awareness for your Facebook Business Page and reach more people? Are you commenting and liking posts using your Facebook Business Page? You can start reaching a larger audience by using your Facebook Business Page to engage with other Pages.
How to Use Your Facebook Business Page to Engage
Keeping up with Facebook’s changes is a full-time job. In the past Facebook allowed you to sign in as your Facebook Business Page, but as of now, Facebook has removed that option.
There are ways that you can still make a presence on other Pages with your Business Page.
How to Like Pages as Your Business Page
In the past, you could sign in as your Facebook Page, go to other Business Pages and engage with the posts.
You can still like Pages with your Business account but you must follow one of these two steps or the “like” will come from your Profile Page.
Like a Page
If you wish to “like” a Page using your Business Page account, hover over the More link with the three dots and click Like As Your Page.
A drop-down menu will appear with all the Business Pages you own. Click on the Business Page you wish to use to the “like” the Page you’re on and click Submit.
There will be a display of all the Pages you like located on the right sidebar at the bottom.
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Engage With Posts
You have the option to like, comment and share posts using your Business Page.
When you are on a post that you wish to engage with go to your profile photo (located at the bottom of the post) and click on the Page you would like to use to engage with the post.
Now when you like, comment or share the post it will show up as the Page you chose.
Share a Post
It is always a great idea to share great content to your audience even if you didn’t write the article.
To build a loyal following you want to provide content they enjoy.
To share a post to your Business Page, click on the Share link of the post you would like to share.
The top drop-down button will be where you pick the Page you would like the post to be shared.
The drop-down box on the left will allow you to choose what Page you would like to share the post as.
Engaging with other Business Pages is a great way for you to build brand awareness for your Business Page. People who like the same Pages as you will start to notice you and will want to get to know more about you.
Facebook is making it more difficult for businesses to reach their audience. Now you know how to use your Facebook Business Page to engage and build your brand awareness.
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