Are you frustrated because your Facebook posts are not reaching your followers?
Facebook boost posts can help your posts reach more people but will they help you to achieve your objectives?
Facebook Boost Posts
Every artist and crafter want to have their creations seen by more people. The more people who see your art and handmade crafts the better your chance of landing a sale becomes.
Do you get excited when you publish a post on your Facebook Page, and you notice that it is starting to build organic engagement?
At that point, the boost button will start to look intriguing but is boosting posts on facebook worth it?
By the end of this post, you will know…
- What it means to boost a pst
- Facebook boost options
- Steps you should take before boosting a post
- How to boost a Facebook post
What Does It Mean To Boost A Post On Facebook
When you boost a post on Facebook, you are paying money to have it shown to more people.
You will pay Facebook to show your boosted post in more newsfeeds.
The Boost Post link is on the bottom right of each post.
Later in this post, I will go over all of the options available for boosting Facebook posts.
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Facebook Boost Post Options
As of 2019, the Boost Post feature still has a small list of options you are allowed to customize.
Some of the limitations are:
- Limited to interest targeting
- No device or placement targeting
- No tracking features
Knowing what audience is performing best for your art business allows you to make better marketing decisions.
Getting the most for your marketing money is the point, right?
Boosting Posts does not offer those valuable insights.
The lack of insights makes it difficult to make a better marketing decision.
I am not saying that boosting a post is a bad idea and will not work for you but I do want you to know what your options are before you start throwing your hard earned money on something that is not producing results.
Before You Boost A Post
Before you do anything know what your objectives are.
What are you hoping to accomplish by having your post seen by more people?
Are you hoping to sell a piece of art you are featuring?
Would you like to sell more prints?
Do you want to drive them to a blog post with a strong CTA (call to action), promote a sale or let them know about an important event you will be attending?
Make sure that the post you are contemplating boosting will bring you a positive ROI (return on investment).
If you feel that the post will help you to reach your goals, the next step is to check the insights of the post you are planning on boosting.
If the post is doing well organically (people engaging with your post without paid advertisements) then you might see positive results by boosting the post.
However, if the post is doing poorly organically, boosting it will be a waste of your time and money.
At that point, you would do better creating a finely tuned Facebook Ad or try creating better organic content that resonates well with your audience.
How To Boost A Facebook Post
To Boost a post, click on the Boost Post link on the bottom right corner of the post you want more views on.
Click on the objective you would like from the post.
Your options are:
- Send people to your website
- Get more people to react, comment and share your post
You can add a call to action button on your boosted post by clicking No Button.
The list of button options are:
- Shop Now
- Book Now
- Learn More
- Sign Up
- Send Message
- Send WhatsApp Message
Decide on who you want to see your post.
You can target an audience by:
- Gender
- Age
- Demographic
You can also choose to target people who like your page or people who like your page and their friends.
The last step is to determine how many days you would like to boost your post and the total budget you wish to spend.
At the bottom, you will see how many people your boosted post should reach.
When you have finished entering all of the information click the Boost link on the bottom right.
Conclusion:
Now it is time to decide if boosting a post is worth your time and money.
Facebook boost post tips:
- Know your objectives
- Start with a low budget
- Analyze if the boosted post helped you to reach your goals
- Only boost posts that are already performing well organically
- Experiment with the call to action
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Facebook boost posts can help you to reach more people with your posts. Decide is the post is going to help you achieve your objectives and analyze the results to make better marketing decisions in the future.
