Are you starting an artist Facebook Fan Page? Before you start you will want to have an understanding of your Facebook art marketing objectives. Knowing exactly what you would like to achieve will help you develop a marketing plan.
Facebook Art Marketing Objectives
Every successful person shares one thing in common; they have a vision. They have a full understanding of what they want from their business today and five years from today. Every plan that they set in place aims towards their objectives that will guide them towards their vision.
For Facebook marketing to work, you will need to have an understanding of your goals, vision, mission, and objectives. Facebook is a tool that you will use to build your art business. Knowing what your goals are for your art business will help you decide what Facebook marketing strategies will work best for you.
Know Your Facebook Art Marketing Objectives
Before you start using Facebook to market your art business, take the time to create a roadmap that will lead you towards your vision. Without a road map, you will be setting yourself up to fail. The time spent fixing your mistakes will be exhausting, and then you will be right back at square one. Take the time now to develop your objectives. You will be saving time in the long run.
Here are some questions that will help you develop your Facebook art marketing goals.
Who is your audience?
Knowing who your audience is will make it easier for you to communicate with and provide valuable content that they will engage with. Learn everything that you can about your audience.
- Where does your audience live?
- What is the primary gender of your audience?
- What is the average age group is your audience?
- What is the average household income of your audience?
- Where does your audience hang out on the internet?
- What are your audience needs or wants?
If you take the time to get to know your audience, you will understand how you can better help them. When you can provide to your audience with what they are interested in you will build a loyal following for your Fan Page.
What do you want to achieve with Facebook?
By understanding what you are trying to achieve with your Facebook Fan Page, you will be able to build a marketing strategy that will work for you.
- Do you want to sell art on Facebook?
- Do you want to generate more traffic to your artist website or blog?
- Do you want to build your brand awareness?
- Do you want to use Facebook to help answer your customer’s questions and engage with them?
These are just a few reasons why you might be using Facebook to market your art business. Try to be specific with your objective. The more specific you are, the better your marketing plan will become.
Call To Action
A call to action is what you would like your follower to do after reading a post that you have listed.
Your call to action could be to share your posts. This will help you build your audience.
Your call to action could be to drive them to your blog. This will help you build loyal art collectors of your artwork.
You will need to spend some time and think about what you would like your followers to do. Then you will be able to to develop a marketing plan that will benefit your business.
Design A Strategy For Your Facebook Art Marketing Objectives
Now that you have a clear vision of what you would like to accomplish for you Facebook Fan Page, you will be able to start developing a plan. I will be sharing many different strategies in future posts, but for know here are some ideas that will help get you started.
Promote New Artwork – I am hoping that you already have a blog. If you do not I, highly recommend that you get one started tody. Visit Art Blog Resource for free articles that will help you start and build your art business. Write an article describing your latest masterpiece. If it is available for purchase, make sure that you have a link for them to purchase it.
There are ways that you can sell directly to your fans on Facebook, but for now promoting your blog and website will give you the best long-term growth.
Get To Know Your Audience – The best way for you to create content that your followers will enjoy and engage with is to find out what their interests are. To do this all you have to do is ask them. It is that simple. Post a question; the answers will give you all of the information that you need.
Offer A Reward – When you just start your Facebook Fan Page your short term goal is to build a following as quickly as you can. Providing a gift is a relatively inexpensive way to start building your brand.
Everyone loves free stuff. You could reward the person who engages with your posts the most during the month. You could send them a print of your latest artwork, a greeting card, a postcard, or even a calendar that features your artwork.
These are relatively inexpensive and you will be building a loyal following. For a few dollars a month, your followers will be engaging with your posts. When a follower engages with a post, all of their friends on Facebook will see your post. This will build your brand awareness.
Your Facebook Art Marketing Objectives will give you a clear vision of what will work best for your marketing plan.
More Helpful Articles You Might Be Interested In:
- Facebook Art Marketing – The King Of Social Media
- Facebook Art Marketing Cost
- Facebook Art Marketing Going Viral
- Facebook Art Marketing Build Relationships
- Facebook Art Marketing Learn From The Greats
- Facebook Art Marketing Objectives
- Facebook Art Marketing Goals
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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