Are you trying to reach more people on Facebook? In this article “Facebook Art Marketing Going Viral” I share with you what going viral means and some tips to get you started.
Would you like to have your artwork seen by millions of people? With some planning and strategic Facebook art marketing going viral might be on the horizon. Learn what works for others, put your own spin on it, assess the outcome and try to make it better the next time.
Facebook Art Marketing Going Viral
Every artist would love to have their posts go viral. When a post goes viral, it means that the content that has been posted is constantly being shared long after it has been posted. Let’s say, for example, that you have just finished a new painting, and you posted it. Your fans fall in love with it and start to share it with their friends. If their friends fall in love with your painting, they will share it with their friends. The amount of organic traffic could reach millions of viewers.
I do want to state that it is very infrequent that posts go viral. I feel that many artists miss the boat because they are spending too much time trying to create content that will go viral instead of focusing on what their fans interests are. If you focus on your fans, you will get engagement from them because they like what you are providing them, and hopefully, some of their friends will notice and start to follow you as well.
Your goal for Facebook marketing is to sell more art and build brand awareness. You want to focus on growing your fan base, people that are interested in your artwork. The number of people that you reach does not matter if they will never be interested in purchasing your artwork. Develop a plan that will attract and reach potential collectors. The more potential collectors that you can attract, the better your chance of going viral will become.
Facebook Art Marketing Going Viral Tip – Videos and images are more likely to go viral than text alone. The next time that you are scrolling through your Facebook news feed notice how many images and videos are on it. Study what your friends are sharing. You will notice that images, humor, and videos are the top most shared posts.
Can you incorporate something similar that will help build your brand? This takes some imagination, but you do have an upper hand over most companies. You are an artist. You have a creative mind. Have fun creating posts that your fans will love to share.
Facebook Engagement Statistics from Kissmetrics:
According to Kissmetrics, images receive 53% more likes, 104% more comments, and 84% more click-throughs. That is some powerful information for artists. Why? It tells us that people love to consume visual content.
They key is to make your images stand out and look professional. Read this article if you are in the market for purchasing a camera, 3 Best Digital Cameras For Photographing Artwork.
You will need a high-quality camera if you want to produce breathtaking images of your artwork that everyone will enjoy. Cameras are not cheap but it will be a good investment if you are planning on taking your online marketing to the next level. You work hard creating your art, you want an image that will represent it properly.
The good news is that Facebook will reward your efforts. You will have the opportunity to share your art with millions of people.
Read 7 Tips Photographing Artwork to Sell for helpful tips on photographing your artwork.
Less is more when it comes to text on Facebook posts. Posts with less than 80 characters received 66% more engagement than posts that contained over 81 characters. People do not want to read long posts on Facebook. They visit Facebook to engage and socialize with their friends and family. When they are interested in consuming large quantities of content, they will visit their favorite blogs.
Respect your fans time by keeping your message short and to the point. You can provide a quick overview and a link to valuable content that you want to share from your blog.
If you want to know the answer to something, all you have to do is ask. Posts get 100% more comments with a question. If you want to learn more about your audience all you have to do is ask. Facebook Art Marketing: Learn More About Your Audience
Timing is everything. How many posts you publish, what day of the week you post and what time of the day you post will influence how many people see your post.
Read Facebook Insights To Reach Your Audience for more information on how to learn when your audience is on facebook.
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Source: How to Get More Likes on Facebook – Infographic
I agree with this statement 100% by Kissmetrics, “Just because activity peaks at certain times doesn’t mean that these are the best times to post. Always test to see what works best for you.” I teach everyone that I coach the importance of testing, assessing, and adjusting.
It is essential that you learn about your audience. You will want to know location, interests, and when they are visiting Facebook. You will be able to design more productive marketing plans by understanding who your audience is.
You may never have a post go viral on Facebook, but you can increase the reach your posts generate by having a strategic plan in place. Learn what works best for your audience and provide them with content that they will enjoy and what to share.
More Helpful Articles You Might Be Interested In:
- Facebook Art Marketing – The King Of Social Media
- Facebook Art Marketing Cost
- Facebook Art Marketing Build Relationships
- Facebook Art Marketing Learn From The Greats
- Facebook Art Marketing Objectives
- Facebook Art Marketing Goals
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.