Are you thinking about using Facebook to promote your art business? In this post, I am going to talk about Facebook art marketing cost and how to get the most from your investment.
Facebook Art Marketing Cost
Are you finding it difficult to reach your Facebook audience?
If you are you are not alone.
Facebook has been going through some major changes that are affecting the way businesses are using Facebook for their marketing strategy.
You might have noticed a drastic decline in your organic Facebook views (people seeing your post in their newsfeed without paying to boost a post).
Mark Zuckerburg announced that Business Page posts will reach a limited amount of newsfeeds.
Related Post: How Facebook’s New Goals Affect Artists
Marketing Before Social Media
I used Pay Per Click (also known as PPC) ads to help kick start my first art business in the early 2000’s. PPC ads are the advertisements that are located on the right-hand side of Google search. If the ad is clicked, the reader will be redirected to your site for a cost. The cost will vary depending on the keywords used for the ad.
PPC was a good option for me at the time because social media sites were just starting. The only way that I could build brand awareness for my site back in those days was to advertise. Unfortunately, this cut into the profits.
Today’s Marketing Strategy
Today’s marketing strategy is entirely different. You do not have to pay for advertisements to build brand awareness, but there is still a cost. The cost is your time.
Many layers are involved with marketing your art business online. You will need to have an artist website, blog, email list, newsletters, and social media accounts. The good news is that most of the marketing strategies that you will use will cost you nothing. Your highest investment will be your website. The negative is that marketing your business online will cost you time. And time is money when you are a business owner.
Before I go into depth on Facebook Art Marketing, I want to talk more about the cost of using Facebook to help build your art business.
Facebook Art Marketing Cost
You can set up a page and build a following for free. However, it will cost you your time. You will need to set up a marketing plan, engage with your following and post updates. Marketing on Facebook takes time and dedication. If you have a plan, you will be able to achieve a lot with little time invested. If you are not careful, Facebook could eat up all of your days, and you will receive nothing in return.
Facebook also offers paid advertising, and you can boost a post for a fee. I will go over in detail about both of these options in future articles so you can decide if they are a good choice for you. I will also go over how to make a plan for your Facebook marketing so you will not waste any valuable time.
There is no better time for artists to start their own art business than today. The internet has made it very affordable to start and maintain an online business. Anyone can do it. You will be able to compete with the biggest brands in the world. We are all playing on the same playing field. It is not about how much money that is spent on marketing that makes a business succeed today. It is about planning and dedication.
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