Are you thinking about using Facebook to promote your art business? In this post “Facebook Art Marketing Cost” I will share with you all of the costs associated with using Facebook as a marketing option.
Facebook Art Marketing Cost
Before Social Media
I used Pay Per Click (also known as PPC) ads to help kick start my first art business in the early 2000’s. PPC ads are the advertisements that are located on the right-hand side of Google search. If the ad is clicked, the reader will be redirected to your site for a cost. The cost will vary depending on the keywords used for the ad.
PPC was a good option for me at the time because social media sites were just starting. The only way that I could build brand awareness for my site back in those days was to advertise. Unfortunately this cut into the profits.
Today’s Marketing Strategy
Today’s marketing strategy is entirely different. You do not have to pay for advertisements to build brand awareness, but there is still a cost. The cost is your time.
Many layers are involved with marketing your art business online. You will need to have an artist website, blog, email list, newsletters, and social media accounts. The good news is that most of the marketing strategies that you will use will cost you nothing. Your highest investment will be your website. The negative is that marketing your business online will cost you time. And time is money when you are a business owner.
Before I go into depth on Facebook Art Marketing, I want to talk more about the cost of using Facebook to help build your art business.
Facebook Art Marketing Cost
You can set up a page and build a following for free. However, it will cost you your time. You will need to set up a marketing plan, engage with your following and post updates. Marketing on Facebook takes time and dedication. If you have a plan, you will be able to achieve a lot with little time invested. If you are not careful, Facebook could eat up all of your days, and you will receive nothing in return.
Facebook also offers paid advertising, and you can boost a post for a fee. I will go over in detail about both of these options in future articles so you can decide if they are a good choice for you. I will also go over how to make a plan for your Facebook marketing so you will not waste any valuable time.
If you are new to Facebook or never had a Facebook Business Page, I recommend reading:
How to Use Facebook to Grow Your Business by Andrea Vahl
You need to understand the fundamentals of how Facebook works before you jump in. This eBook covers:
Why use Facebook for business
How to get signed up and what pitfalls to avoid
How to get seen in the News Feed
How often to post and what to post
Fan Page or Group and what the difference is
You will have your Facebook Business Page up in no time.
Conclusion:
There is no better time for artists to start their own art business than today. The internet has made it very affordable to start and maintain an online business. Anyone can do it. You will be able to compete with the biggest brands in the world. We are all playing on the same playing field. It is not about how much money that is spent on marketing that makes a business succeed today. It is about planning and dedication.
Facebook Art Marketing Cost:
Fan Page – Free
More Helpful Articles You Might Be Interested In:
- Facebook Art Marketing – The King Of Social Media
- Facebook Art Marketing Going Viral
- Facebook Art Marketing Build Relationships
- Facebook Art Marketing Learn From The Greats
- Facebook Art Marketing Objectives
- Facebook Art Marketing Goals
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