Are you excited about building your art business with Facebook? Before you can start, you will need to understand where to find your ideal audience. In this article, “Facebook Art Marketing – Who Is Your Audience” you will discover how to find who your ideal audience is so your marketing plan can be more productive.
Facebook Art Marketing – Who Is Your Audience
When you are developing a marketing plan, you will need to have an understanding of who your audience is. Once you have gathered this information, you will be able to locate where they are and how to communicate your message to them.
Before you can start to define who your audience is, you will need to have an understanding of what your art business has to offer.
Ask yourself these questions:
- What medium do you use for your art?
- What style of art do you create?
- What are your main subjects?
- What is the size of your artwork?
- What is the price range of your artwork?
- Do you sell your art online
- Do you sell your art at fairs?
Answering these questions will give you some valuable information. The more specific that you can be about your business the easier it will be to target your ideal audience. Your ideal audience is the people that would be interested in purchasing your artwork.
Here is an example:
- Let’s say that you paint horses.
- Your medium is oil paint.
- Your style is realism.
- The average size of your paintings is 16 x 24.
- Price range is equal to the market price.
- You sell your artwork online and at fairs.
Your audience will have a love of horses just like you do. They display their favorite oil paintings in their home. They enjoy going to fairs and shop mainly online. They prefer to purchase original artwork over duplicates or prints.
You can see that just by answering some questions about you and your business you can identify who your audience is.
To be successful with your Fan Page, you will need to know who your audience is. Take the time necessary to answer the questions above to help get you started. Do not rush this step. It will be the foundation of your marketing plan.
After you have completed the questions above you will have a general group of people that you will be able to target. This will help you to start finding your audience on Facebook. As you go along you will want to learn more about your audience. You will want to know if your core audience is male or female, average age, income, location, likes, and where they like to hang out online. It is just like when you meet someone in person, and you become friends. You want to get to know everything about them. The same goes with your friends and audience. They also want to get to know more about you.
Facebook offers some great tools that will help you learn more about your core audience; I will go over that in the future. For now, discover who your general audience is and start creating a log. This record will help make the most out of your Facebook marketing plan and your time.
Ideal Audience log:
- What is the average age?
- What is the household income?
- Where do they live?
- What is their education?
- Number of people in the household
- Where do they shop?
- Do they shop online?
- What are their Interests?
- Where do they visit online?
- How do they communicate?
- Where do they purchase their artwork?
Answer as much as you can. When you find more information add it to your log. You will want to keep up to date on your log. You will notice that it will keep changing as your business grows.
Facebook Art Marketing – Who Is Your Audience Conclusion:
Learning who your audience is will take a lot of work and time. The more time that you spend on this now, the less time you will be wasting on Facebook.
Your goal is to market to people that will be interested in purchasing your art, not to people that are not interested in your style.
You might also be interested in:
- 12 Facebook Page Apps for your Art Business
- Facebook Page Basics How to Build Your Following
- How to Use Your Facebook Business Page to Engage with Other Pages
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