As of the end of 2014, there were 54 million visitors to the Etsy site. As art sales continue to climb over the years, Etsy gains popularity with crafters and collectors shopping for unique, one-of-a-kind home decor and wall art.
When used correctly, the shop announcement is one of the best areas on an Etsy shop to communicate with potential buyers. A well-written announcement will reduce store bounce rates and motivates customers to visit your store.
If you are trying to drive more people to your Etsy shop and sell more art and handmade crafts, this post will help write an SEO-optimized announcement to increase your traffic and turn potential buyers into loyal fans.
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What Is An Etsy Shop Announcement
Etsy has made it easy to open a shop and sell products online.
One of the best ways shop owners can reach their target market is keeping their announcements up-to-date.
A shop announcement is similar to a website’s “About Me” page or a Facebook business page bio section. An Etsy announcement aims to share essential information about your art business. The short statement provides potential customers information about what types of products you create and sell on your online store.
A great way to boost sales is to announce specials in the announcement section to inspire Etsy shoppers to “buy now” so they don’t miss out on a good deal. Another good idea is to highlight new products or new shop sections.
Where Can I Find My Etsy Shop Announcement
The announcement section is located under the shop banner. It should contain keywords associated with the products you sell on Etsy because search engines scan this information and rank the shops in the search results. Place the main keywords in the first sentence, followed by the specials or sales you promote for the best results.
How To Add An Etsy Shop Announcement
To add an announcement on your Etsy shop:
Log in to your Etsy account.
Click on Shop Manager at the top of the page.
Click the pencil icon next to your shop’s name under Sales Channels on the left menu.
Scroll down to the announcement section past your listings and click Add a shop announcement.
After you have added your Etsy announcement, click save.
Can You Update An Etsy Announcement
You can update your store announcement as often as you wish. Etsy sellers take advantage of this and promote new products or highlight sales on their Etsy store.
Follow the steps above and click Edit instead of Add a shop announcement to update an announcement. Just make sure to click Save when you are done editing the announcement.
We recommend using Grammarly to check for grammar and spelling errors before publishing it on your Etsy shop.
What Should My Etsy Shop Announcement Say
An Etsy store announcement should say something relevant to your business and products. The objective is to write something new and exciting to encourage sales and show your brand’s personality.
Your shop announcement should display more interesting text than “Hello and welcome. In my shop I will have handmade items that are…”.
Well-written Etsy announcements encourage buyers to take action or provide updates on products.
Etsy Shop Announcement Tips
You might be wondering what I should put in my Etsy shop announcement.
The announcement section is great for communicating important things about your business.
Etsy recommends keeping the announcement short and to the point. Etsy has an “About” section for more details about an Etsy shop owner and shop policies.
- Significant changes to your Etsy business
- Important information for new buyers
- Turn around times
- Shipping and handling fees
- New listing
- Coupon codes
- Upcoming local events
- Custom order information
Updating the announcement will inspire return customers to visit the shop more frequently and is an excellent opportunity to increase sales. Updating your announcements will give your customers a feeling of urgency, making them compelled to buy now.
One way to create urgency is to highlight the time left for a specific sale or coupon code. Another great way to encourage sales is by offering a limited number that can be purchased.
Etsy Shop Announcement Example
“New handmade product (include product name) on sale for 30% off with coupon code (add coupon code). The sale ends in two days.
Another example might be, “Free shipping during the holiday season on all items. (Include the dates that you will be offering free shipping)
The objective of an announcement is to create a personal connection with Etsy shop sellers and active buyers.
More Etsy Shop Announcement Examples
- Follow my Facebook page for Etsy coupon codes and new products.
- Read policies and refund policies before purchasing.
- Contact me for custom orders and inquiries.
- I ship from the US.
- New vintage items are added weekly.
- Craft supplies are available at discount prices.
- Join my email list for weekly specials
How To Find Inspiration For Your Shop Announcement
The easiest way to develop new ideas is by searching for top-selling items on Etsy, like stickers or planners. Look at the best-sellers who receive many reviews and note what they have in their announcement section. You might even discover new ideas to sell on Etsy.
One announcement we read had COVID 19 update and what they were doing to ensure their work environment was safe.
Another announcement read, ” Handmade custom wood signs. Save 20% on your first order with coupon code…”
The objective of researching other sellers is to discover what works for them. It is important not to copy what other sellers are writing, but you can use their marketing strategies to inspire you to craft a well-written announcement that will produce positive results.
Can You Add Links To Etsy Announcements
The only links that will be live on an Etsy announcement are links to Etsy locations. Social media links and website links can be added, but they will not be live.
Etsy Search Engine Optimization
Etsy SEO will increase how many people see an Etsy shop page or Etsy shop name in Google search. Like a blog post, it is essential to include keywords in different areas of your Etsy shop, including the shop title, about page, listing description, item titles, and announcement page. Including keywords that describe your art business and products will significantly increase Etsy shop views and drive your target audience to your landing pages.
The first few words apply to SEO. Search engines like Google will scan the text and use the keywords to suggest the products in the search results.
The rest of your business announcement can be dedicated to urgent messages like sales, deadlines, special offers, etc. It is best to place the most related information at the beginning of your announcement. You want the most relevant information before the “read more” link.
Final Thoughts On What Is A Good Announcement On Etsy
Etsy makes it easy for a small business to sell handmade items to people worldwide. Setting up an Etsy account only takes a few minutes, and Etsy fees are very affordable, even for new sellers. Take advantage of Etsy’s tools, like the announcement section, to turn a potential buyer into a loyal collector.
Announcement Best Practices:
- Keep the information relevant, accurate, and up-to-date.
- Update it a few times a year.
- Check for spelling and grammar mistakes.
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