Are your fans not commenting or liking your content? Do you want more of your fans to see your posts? In this post, you will discover how engaging with your Facebook fans will help you to build your following.
Engaging with your Facebook Fans
You might have seen a decrease in your Facebook Page’s organic reach.
Many artists are coming to me and asking, “Am I wasting my time on Facebook?”
I understand the frustration.
Once you start to gain traction on Facebook, they seem to implement a change that affects your strategy.
For you to succeed on Facebook, you have to keep up with all of the changes and be willing to change with them.
In the past, posting several times a day was a strategy that worked well.
Today it is recommended to post less but provide high-quality content.
Not too long ago, images would produce the most engagement on Facebook.
Today it is live videos.
Should you stop doing one strategy if a new one is starting to produce better results?
You should stop doing a strategy only when you are seeing no results.
For example, if your image posts reached 16% of your followers in the past but are now only reaching 6% I would recommend that you to still post images.
The reason I say this is that you are still being seen by 6% of your followers for free.
The only time I stop a strategy is when they produce zero results.
Photos Still Work on Facebook
Even though images are not producing the best results on Facebook is still easy for artists to publish. You already have images of your art that you want to share with your fans.
You have a Facebook page to share your art with others.
Facebook states that photos generate 120% more engagement than text alone.
The text should be short and to the point. Try for 100-140 characters.
Studies have shown that shorter posts will receive more engagement than longer text posts.
Here are some tips that will create excitement from your image posts.
- Tell a story with your photo by adding a short caption.
- Do not always upload images of your art.
- Add text to images.
- Add a background to your images.
- Be seasonal with your images.
Here is an example of an image I created for my Nevue Fine Art Marketing Facebook Page.
- The image supports the question I am asking.
- The text stands out on the orange background.
- I am instigating a conversation with a question.
Experiment with different ideas to see what gives you the best results.
Timing is everything for Facebook Views
How do you get your post at the top of your fans’ newsfeeds?
One way is by knowing when your fans are on Facebook.
What is the best time to post?
Facebook’s highest traffic is between 1:00 pm and 3:00 pm.
Wednesdays have the highest click-through rate. Mondays and Tuesdays have lower click-through rates.
This does not mean you do not post on Mondays or Tuesdays. Instead, plan for your most relevant posts to be published at the best times.
If you are looking for shares, do not post before 8:00 am. This has the lowest share rates.
People might see your posts on Fridays because they spend more time on Facebook than at work. Some say that engagement rates are higher on Fridays by almost 20%.
If you are looking for likes, shares, or comments, find what days and times are your hot spots.
Keep in mind that everyone’s audience is different.
You will want to keep an eye on your Facebook Insights to discover when your audience is visiting Facebook.
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To find this information, log on to your Facebook Page.
Click Insights on the top of the page.
Click Posts on the left sidebar.
Be consistent on Facebook
Be consistent with your posting schedule. People will start to look forward to seeing your posts.
In the past, it was recommended to:
Post several times throughout the day. The lifespan for a post is about three hours.
Post the same post at different times of the day. You will hit an audience that didn’t see your previous posts.
Today businesses are seeing better results by producing high-quality content for Facebook.
Be consistent with the quality of your posts. It is better to post nothing than to post low-quality content.
Learn what words work best for your post-engagement. You will find specific keywords that will have your fans engage in your posts.
Listen to what they are saying and write to them. Don’t write to yourself.
Ask questions to find out what interests your fans.
Facebook is now offering videos. The engagement for videos is rising. Videos, along with photos, have a higher rate of engagement than just text alone.
You might want to add videos to your mix. For this strategy to work, you need to upload it directly to Facebook. YouTube videos will not generate as much traffic.
Engaging with your Facebook fans is essential for your artwork to be seen and for your posts to stay in the newsfeeds.
Building your audience on Facebook takes a lot of work.
Engaging with your Facebook fans will give your posts more visibility.
Learn what type of content your audience engages with the most.
Stay on top of all the changes Facebook is making.
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