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Are your fans not commenting or liking your content? Do you want more of your fans to see your posts? I want to share with you how you can get more shares and likes on your posts. By engaging with your Facebook fans your posts will stay in their newsfeeds longer.

Engaging with your Facebook Fans

Photos

This is easy for artists. You already have images that you want to share with your fans.

Facebook states that photos generate 120% more engagement than text alone.

Text should be short and to the point. Try for 100-140 characters.

Studies have shown that shorter posts will receive more engagement than longer text posts. Tell your story with your photo and add a short caption.

Timing is everything

How do you get your post at the top of your fans newsfeeds?

One way is by knowing when your fans are on Facebook. This will take some A/B testing to find out when your fans are online.

What is the best time to post?

Facebook’s highest traffic is between 1:00 pm and 3:00 pm.

Know when the best days to post are. Wednesdays have the highest click through rate. Mondays and Tuesdays have lower click-through rates.

This does not mean you do not post on Mondays or Tuesdays. Instead, plan for your most relevant posts to be published at the best times.

If you are looking for shares do not post before 8:00 am. This has the lowest share rates.

People might see your posts on Fridays because they might be spending more time on Facebook rather than focusing on work. Some people say that engagement rates are higher on Fridays by almost 20%.

If you are looking for likes, shares or comments find what days and times are your hot spots.

Be consistent

Be consistent with your posting schedule. People will start to look forward to seeing your posts.

Post several times throughout the day. The lifespan for a post is about three hours.

Post the same post at different times of the day. You will hit an audience that didn’t see your previous posts.

Communication

Learn what words work best for your posts engagement. There are certain keywords that you will find that will have your fans engage on your posts.

Listen to what they are saying and write to them. Don’t write to yourself.

Ask questions to find out what interests your fans.

Video

Facebook is now offering videos. The engagement for videos is rising. Videos along with photos have a higher rate of engagement than just text alone.

You might want to add videos to your mix. For this to work you need to upload it directly through Facebook. YouTube videos will not generate as much traffic.

Engaging with your facebook fans is important for your artwork to be seen and have your posts stay in the newsfeeds.

Summary

Building you audience on Facebook takes a lot of work. Engaging with your Facebook fans will give your posts more visibility.

Learn what type of content that your audience engages with the most.

Let me hear from you.

Was this article helpful to you? Do you have any tips on how to get more engagement on posts? Share them with me in the comment section below.

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Facebook Marketing: An Hour a Day