An email contact list is arguably one of the most valuable assets to any business. While it is important to build an email contact list it is as equally important to have an email service that will support the growth of the business. I have compiled a list of 7 more popular email services to help you with your decision.
As you grow your email list, you will need an email service that will deliver your emails to your list. Some people think that it is ok to use their personal email for delivering emails to a large group. Email services such as Yahoo mail frown on this and will consider your emails as spam.
Using an email service will make your emails look professional. Most services will allow you to brand your emails with customization options as well as separate your list into groups.
The good news is that there are plenty of email services available. Some services are free while others have a monthly fee. Get yourself familiar with what each service has to offer so you can decide what service will be best for you.
Here are a list and a brief description of the more popular email services available.
Mailchimp is a very popular email service for bloggers and small businesses. I switched over to MailChimp a few years ago, and I am happy with the features that they offer.
Some of the great features Mailchimp offers are an easy drag and drop designer that will allow you to brand your emails to match your art gallery, marketing automation, advanced analytics, mobile options, integration with apps, multi-user accounts, subscriber profiles, social sharing, A/B testing, and segmentation.
You can start building your email list with their forever free plan that allows you to have 2,000 email subscribers. As your email list grows, you will have the option to purchase a monthly plan or pay as you go option.
Aweber is another very popular email service by bloggers and small businesses. They offer many of the same features that MailChimp offers. Many people like the autoresponder feature which will allow you to send a sequence of emails automatically.
They offer a one-month free trial then you will have to pay a monthly fee. You can also decide to pay quarterly or yearly to save a little money over the monthly plan.
Constant Contact is the first email service that I started with many years ago. You can try their services free for sixty days. If you are planning on marketing events or shows, they will help you with that. One feature that stands out is the ability to create surveys so you can learn more about your audience. Other features are similar to the other service providers. Their pricing plan is reasonable and well worth your time to see if they are a fit for you.
Here are some more popular email services to research.
What to look for in an email service?
The first thing that anyone looks at when deciding on making a purchase is the price. When you are seeking to build your email list, do not search for the cheapest alternative in the beginning. Rather look at what the cost will be after you have grown your list. You do not want to save a few cents today if it costs you more in the future.
Whatever decision you make you are not locked in. You can always change services in the future. However, it will be lots of work, depending on how large your email list is.
Email Branding –
When you are writing to an email list, you will want to make sure that designing the email is easy. You do not want to spend hours creating an email when you can be more productive doing something else.
Most excellent services will have a drag and drop feature to make your designing a breeze. Before you subscribe to a service, double check on how user-friendly the email design wizard is. You will be happy that you did. Also, check to see if you can incorporate the look of your art gallery.
Delivery and Analytics –
Look into how easy it is to deliver the emails. Most services will allow you to schedule a date and time for delivery so you can create your emails ahead of time. Along with the delivery, you will want to be able to assess the progress of the email. You will want to know how many people opened your email and who they were. This information is important for your future marketing strategies.
You will also want to find out if you can separate your list into specific groups. Separating your list will help you deliver the best content to the right people.
Look into the support that the service offers. You do not want to spend a day trying to fix something if their support service is poor. Find out if they provide forums as well as live support.
Most services will provide links for people to connect with you on your social media networks, or share your email with their friends and family. The option to share your emails is a great way to build your list with new people. The email should also include an Opt In for the reader to join your email list.
Do your homework
Deciding on the best solution for you will take some work. The more that you research in the beginning, the fewer headaches you will have in the future. Be proactive and create a check-off list to see what email service you would like to work with long term.
You want to put your energy into building your email list, not moving your list from one service to another.
There are plenty of email services out there to choose from. Look for something that can support the growth of your business. With a little time invested, you will find the perfect one for you.
You might also like:
- 7 Email Contact List Benefits for Artists
- Ultimate Email Marketing Guide for Selling Art Online
- 4 Email Opt-in Plugins for WordPress
- Best Places to Add an Email Opt-in on Your WordPress Blog
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