Why do I need an elevator pitch?
An elevator pitch will help you to build your brand awareness at any given time. An artist must take advantage of every opportunity that arises. You must feel comfortable and confident when you speak about your business. How well you can communicate your message will determine if you land a sale or not.
Elevator Pitch for Artists
What is an Elevator Pitch
An elevator pitch is an overview of a product, service or an idea. In your case, your elevator pitch will be an overview of your art business and the artwork you sell.
The term “elevator pitch” was created because the overview should take no longer than a ride on an elevator. This is about 30 seconds or less than 150 words.
Your goal is to have something short to say that will explain your business when the opportunity arises. You want to take advantage of every opportunity that comes your way. Being proactive and having a well-designed elevator pitch ready will prevent you from losing a potential customer.
What does an elevator pitch provide?
Having an elevator pitch will give you a way to communicate what you do while having the listener wanting more. You will be able to say your pitch exactly the way that you have rehearsed it. This will make it perfect every time.
If you do not have your pitch ready, you will find at times that your mind might go blank when you’re caught off guard.
When talking to someone you do not know you might get nervous and forget important information. You do not want to look back and wish that you had said something different. You only have one shot to get it right the first time.
Having an elevator pitch will have you saying the perfect words when the opportunity arises. You want to look professional at all times.
There was a time that I kept putting off doing an elevator pitch. I knew that it was beneficial for my business, but I kept putting it on the back burner.
After too many times looking like a deer staring at headlights, I decided that I needed to get my elevator pitch done.
Looking back at it, I should have done this exercise a lot sooner. It was painless and opened my eyes to see where I wanted to go with my business.
Benefits of this exercise.
- Sitting down and spending time writing an elevator pitch will also help you brand your business.
- It will have you think of everything that you want your business to offer.
- It will give you a clear vision of everything that you would like to achieve for your business.
- You will be able to write a plan to have you reach your business goals.
- You will be able to design a marketing plan by knowing the core values of your business.
- You will be able to write content that will be specific to your audience.
- It will help you find new customers.
- It will help you decide on your pricing, policies and so much more.
Practice your elevator pitch
Now that you have your elevator pitch you will want to practice it. You do not want to find yourself stumbling on your words when you are trying to explain your business.
The more that you say your pitch, the more natural it will sound to the listener. The old saying is true, “practice makes perfect”.
- Practice saying your pitch as many times as you need to.
- Say it in front of your friends and family. They will be the most honest people when you are looking for feedback.
- Say it in front of a mirror.
- Say it in the car.
- Say it everywhere.
Share your elevator pitch.
You will want to share your elevator pitch to anyone and everyone that will listen. Everyone that you meet may become a potential customer.
Here are some places you can share your pitch.
- Post it on your blog. This will let the readers know exactly what your blog is about. It will intrigue them to read your content.
- Post it on your “about me” page. This is another great place to share your pitch. If anyone stumbles on your “about me” page, they will know exactly what you have to offer.
- Post it on your website. If you have a separate website that you sell your art on, that would be a perfect place to share your pitch.
- Social Media sites are a great place to share your pitch. You can add it to your bio or even better put it in your header.
- Postcard and business cards are a great place to have your pitch. When you have the opportunity to talk with someone you can hand them your business card of a postcard. They will have a way to contact you, and they will remember what your business has to offer them.
3 Steps for writing your elevator pitch.
1 Know your audience. Who will be purchasing your art? Who will be interested in learning about your art style? Does your artwork target a particular demographic area or person? What are their interests and hobbies?
2 Be short and precise. Have it pinpoint exactly what you want your audience to know. Do not leave them guessing. If you paint people, say you provide portrait paintings. Do not just say you are an artist? Make it clear to them the art you create.
3 What will it provide for them? Is your work for décor? Is it ideal for gift giving?
Here are my elevator pitches.
For My website Dave Nevue Fine Art, my elevator pitch is, “Realistic Graphite Pet and Family Portrait Artist. Capturing a special moment, that will last a lifetime.”
I am very happy with this elevator pitch. It tells the entire story. When someone reads it or I tell them, they know exactly what I offer. It also leaves them wanting to see my artwork.
For my website Nevue Fine Art and Marketing, my elevator pitch is, “Creating, marketing and selling tips to help artists grow their business.” This pitch also gives a clear statement of what this blog is about.
Your elevator pitch will help you grow your business in many ways.
- It will help you market your business.
- It will give you a clear vision of your businesses core values.
- It will build your confidence in communicating with others about your business.
- It will help you make better decisions for your business.
Your pitch might change as your business grows. Don’t be afraid of modifying it as time goes by.
Start working on your elevator pitch today.
What are your thoughts about an elevator pitch?
You are the artist and the sales person. You need to tell your story with confidence. By practicing your elevator pitch you will be able to communicate your story at any given time. You want to take advantage of every opportunity.
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By Michael A. Stelzner
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.