Do you have beautiful artwork displayed on your artist website that is not selling? If your images are accurate and your pricing is on target it might be your art descriptions that are preventing you from landing a sale. In this post, you will discover effective tips on writing art descriptions that sell.
Effective Tips on Writing Art Descriptions That Sell
There is no questioning the fact that selling art online has many layers.
Everything has to be lined up and executed perfectly in order for you to build an audience and land a sale.
But what if your strategies are on point and you are still not landing as many sales you were hoping for?
What else could you do to increase the number of sales you are generating?
The problem might not be your marketing strategy, it might be as simple as your landing page (the page you have your art listed for sale).
Effective Sales Page
An effective sales page includes professional images, a great composition that describes the art and clear details about what the buyer will be receiving if they make a purchase.
The art description you write should not only tell the buyer what they will be receiving but the description should also make the buyer feel connected to the art.
The images you showcase will create an interest in what you have to offer but the words you write will have them feeling connected towards your artwork.
Writing Art Descriptions is Not Bad
So many artists, in the beginning, feel uncomfortable describing their artwork.
They might feel pushy or it makes them feel vulnerable.
I can understand young artists feeling vulnerable.
The art we create is a part of us. We are sharing with the world our story visually.
No one likes to be critiqued or criticised.
But if you are interested in selling your artwork you will have to learn how to not take criticism personally.
Not everyone will admire or feel a connection to the art you create and that is ok.
If everyone had similar taste there would only be one flavor of ice cream or one type of wine. How sad would that be?
Everyone has different tastes and that is a good thing for artists.
You can be assured that there is someone out there that would love to have your artwork hanging on their wall. All you have to do is find them and help them to feel connected to the piece you are presenting.
This brings me to the point that you are not being pushy or manipulating a person if you are writing a description of your artwork.
You are just verbally communicating what your art represents.
People are smart, they will not let you manipulate them.
If someone does not want something, they will not buy it. It is that simple.
Your job is to clearly describe the story behind your artwork and explain in detail what the buyer will receive when they make a purchase.
What Makes Great Art Descriptions
Your art description should tell a story behind your artwork.
You are creating a story that will connect the buyer with your art.
The story you tell is not like a traditional story where there is a beginning, middle and an end.
It is a small description that explains the purpose of the art.
- Why you created the art?
- What inspired you to create the art?
- What is the message behind the art?
Think about what makes the piece so special and unique.
It could be what inspired you to create the art or the feeling you had when you were creating the piece. Maybe it is the colors you used or how you used light in the composition.
Sometimes it is as simple as explaining what the art will look like in a room or how it will make a person feel when they look at it.
What you write should be accurate, interesting, short and engaging.
Use words to paint a picture in someone’s mind but do not use complex words that the average person doesn’t understand.
The story can be one sentence, two sentences or even up to a couple of paragraphs.
The shorter the better, as long as you can get your point across.
After you have connected your buyer with your artwork you will want to explain to them what they will be receiving.
- Framed or not framed
- If you offer prints (if so where they can purchase them)
- Completed date
- Shipping methods
- Shipping and handling time
Art Description Example
Here is an example of one of my listings.
Peaceful Days Wood Burning on Bass Wood
Peaceful Days Pyrography Art by Dave Nevue Created 2018
Peaceful Days Wood Burning on Bass Wood by Dave Nevue
This peace was inspired by a beautiful lake in Canada.
The sun was glistening on the water with the beautiful mountains in the background.
You can escape for a few moments looking at this breathtaking scenery displayed in your home.
Take a deep breath relax and let your mind bring you to paradise for a few minutes.
Peaceful Days Wood Burning on Bass Wood
Size – 12″ x 9″
Wood – Bass
Coating – Classic Oak Stain, clear semi-gloss polyurethane for protection
United Stated – Free Priority Mail
The United Kingdom – $25.00 USPS Priority Mail International
Canada – $25.00 USPS Priority Mail International
Shipping and Handling Time – 1-3 Business days.
Hardware – Sawtooth hanger included. Not Installed.
Satisfaction Guarantee – If for any reason you are not happy with the item, return it within 15 days for a full refund minus any shipping costs.
Please contact Dave Nevue for any of any inquiries regarding this wood burning.
Adjust Your Art Descriptions
There is no magic formula that will guarantee a sale.
However, spending the time to revise and test new ideas will help you to write a better landing page.
Keep working on it until you have the perfect templet then apply that strategy to all of your listings.
There are a lot of layers to take into consideration when you are selling your art online.
If everything is on target, the last chance you will have to sell your art is on your landing page.
This is where the potential buyer will either hit the “Buy It Now” link or move on to a different site.
Take the time to make the perfect landing page.
Effective Tips on Writing Art Descriptions That Sell Overview:
- Effective Sales Page
- Write Art Descriptions is Not Bad
- What Makes Great Art Descriptions
- Product Details
- Art Description Example
- Adjust Your Art Descriptions
You might also be interested in:
- How to Sell Your Art Online – The Ultimate Guide
- How to be a Productive Artist – Plan Everything
- What Are Your Priorities How to Succeed as a Part-time Artist
- How Tracking Your Time Will Help You Sell More Art
- 7 Mistakes That Hurt Your Art Blog
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By Dave Nevue
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.