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If you are having a difficult time driving traffic to your artist blog, you are not alone. It is a daily job for every artist selling art online. In this post, you will discover easy social media strategies that drive traffic to art blogs.
Easy Social Media Strategies That Drive Traffic To Art Blogs
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
It is safe to say that if you would like to be successful in selling your art online, you will have to focus on blogging.
When I started selling art online I didn’t have to blog to drive traffic to my artist website.
All I had to do was write keyword rich descriptions and people would find me.
There were some other tactics I used but the keyword rich descriptions were the money-maker.
It is more difficult to build a following today because of all the competition working for the same goals.
If you are still putting your art blog on the back-burner you will want to take a few minutes to read Carolyn Edgecomb’s post, Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time and Effort.
How To Increase Website Traffic Through Social Media
Now that you are motivated to start your art blog, let’s talk about how you can use social media to help you drive traffic to your site.
Social Media Profiles
Your social media profiles help your readers to understand more about you and what you have to offer.
Including your art blog URL on all personal and business profiles will help to encourage people reading your bio to visit your art blog.
Take advantage of this space. It will take you less than a minute to add your URL to your profiles and it will help you to drive traffic to your blog.
Personal Facebook Profile
Did you know that you can add your Facebook Business Page to your Facebook Personal Profile?
This is an easy way to build brand awareness with your friends and family.
All you have to do is click on Edit Profile and then click on Add a Workplace. Type in the name of your business page and fill out the rest of the fields.
Instagram is becoming more popular but it is a difficult platform to use to drive traffic to your art blog.
There is a place that you are allowed to add a URL and that is on your Instagram Bio.
A great strategy that some of my artist friends have told me is to change your art blog URL frequently on your Instagram Bio.
This will allow you to feature different pages of your artwork and blog posts.
Your following will be more willing to click on the link if they know there will be something new to read.
Pin Blog Posts
Pinterest is a great platform to generate a lot of traffic.
I receive more traffic from Pinterest than I do from Facebook, Twitter and YouTube combined.
One strategy that has worked well for me is pinning directly from my art blog.
The Social Warfare Plugin (affiliate link) had made it easy for me to hide large Pinterest friendly images on my posts and pin them to my Pinterest Boards.
When other people pin from my site they will also have the choice to pin the Pinterest image I have created using Canva.
Comment On Other Blogs
Most comment sections will have a place for you to include a URL that will link back to your artist blog.
People will be willing to click on your link if you leave thoughtful comments that support the writer’s thoughts.
Using social media to generate traffic to your art blog is a great strategy you should be incorporating into your weekly schedule.
Easy Social Media Strategies That Drive Traffic to Art Blogs Overview:
- Social Media Profiles
- Personal Facebook Profile
- Instagram Bio
- Pin Blog Posts
- Comment on Other Blogs
You might also be interested in:
- Digital Content Marketing – What Artists Need to Know
- 4 Reasons Art Blogs Generate Thousands of Views a Month
- 7 Mistakes That Hurt Your Art Blog
- How to Appear Authoritative as a New Art Blogger
- Best Length for Art Blogs – What Drives More Traffic
28 Day Blogging Challenge for Visual Artists
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