Are you ready to start selling you artwork? To be successful you will need to design a strategy to sell art online.
Design a Strategy to Sell Art Online
I have talked about having a positive mindset, the importance of knowing exactly where you would like to be, vision yourself at your end goal, and writing goals to guide you to your final destination. Time management is how you will achieve your goals.
When you have a clear vision of your goals, you will be able to design a strategy to get to where you want to be. Your time management skills will keep you on track with your plans. If you do not have a clear vision of your goals, you will not be able to design a program. If you do not have excellent time management skills, you will not be able to accomplish your plans.
As your art business grows, your policies will change and your time management skills will need to improve. Your goal should be to build your business so you can make more money while learning how to be more productive so it will take you less time to accomplish your tasks.
When I had my first hand painted custom sign business, I was ecstatic when a sale would come in. I spent endless hours studying how to market my business so it would grow. Before too long I was selling a sign a day. The signs were two feet long and had a quote on them with a particular font. I chose neutral colors so it would match most home decor.
I was limiting my sales because I was deciding the quote and colors. I wanted to grow the business, so I decided to make it a custom sign where the customer would be able to pick the size, background color, font color, and font style with set quotes that I had available.
Sales started increasing faster than I could have ever imagined. Every night I would add a new quote to try to build my business even bigger. Near the end, I had over two hundred quotes available, over fifty colors to pick from and over a dozen fonts available for the customers to pick from.
Within a couple of months, I was selling on the average ten signs a day. In the beginning, I remember feeling overwhelmed. I did not know how I would be able to complete ten signs a day, keep track of the orders, communicate with the customers, ship the orders and build my business.
I came up with many different strategies to make the most out of my time. Not all of the strategies worked at first. Some of the ideas needed to be tweaked while others needed to be discarded altogether.
As time went by I found that ten signs were not a problem at all. I had a system for every aspect of the business, and it was running very smooth.
I was able to spend time on learning more about marketing and to grow my business even larger. After a year I was averaging between thirty and forty signs a day depending on the time of year. When the holidays were coming closer that year, I was seeing up to a hundred orders a day come in. Again I started to become overwhelmed, but I stayed focused and made some decisions on when I had to shut down orders for the holidays. I was shipping so much every day that I had the postmaster’s cell phone, so I could call him the night before to let him know if I needed one or two trucks to pick up the items.
The holidays came and went, and I did not miss one order. They all arrived by the date I promised. I was surprised that with the amount of orders I had, I did not even receive a return.
How was I able to achieve that? I had a vision, and I consistently worked on my time management skills so I could accomplish the job. The rewarding feeling of starting a business from the ground up and building it to the size I did is unexplainable.
I am now doing the same with my graphite art business and art marketing business. I can work on all aspects of both businesses because of what I learned from my first business.
Time management is the key to success. Work hard learning how to improve your time management skills and you will be able to build a business larger that you could have ever imagined.
If you design a strategy to sell art online you will be able to achieve the unthinkable.
You might also be interested in:
- Art Business Start-up Plan
- Short-term vs. Long-term Planning Accomplish More
- What You Need to Know to Start an Online Art Website
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
Are you struggling with time management? Do you have a winning mindset that will help you achieve your goals? Do you have goals?
will help you to have a winning mindset, increase your time management skills and have you write goals that you will achieve. Available at Amazon.