Note: This post, Top Tips For Creating A Successful Artist Newsletter is a guest post by artist Sandra Larson. You can learn more about Sandra by reading her bio at the end of this post.
An artist newsletter is probably one of the most powerful tools in the marketing toolkit of an artist. It allows artists to connect with their audience and art lovers to present their business and spark interest.
The main goal of such emails is to spread a word about your art to people who might be interested in it, share news, details of important events such as exhibitions, and to allow your fans to follow your career and, hopefully, purchase your artwork.
If done right, artist newsletters can help you reach people’s awareness about you and your art. Therefore, it is a self-promotion tool in the first place. However, such newsletters can also help you to sell your work and increase your profit.
How to create an art newsletter that helps you achieve those goals? In this article, we are going to give you a few handy hints!
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Writing A Compelling Artist Newsletter: Top Tips And Tricks
So you need to create a top-notch artist newsletter. Where to start? Creating a compelling and engaging email that will help you reach your objectives is not that hard if you know which way to go. Here are some of the best tips to help you get started:
- Give it a name
The first thing a recipient notices when he receives an email from you is the subject line. As a rule, a person decides whether to open an email or not right after looking at its subject. Therefore, it is your first and often the only chance to grab attention and encourage recipients to read your letter.
A good subject line should be clear, concise, relevant, and engaging. It should tell the readers what they will learn from your newsletter and, at the same time, create intrigue to make them want to read it. Creating a powerful name for your newsletter is halfway to success. Do your best to make it inspiring!
- Come up with a unique design
The design of your artist newsletter should be a reflection of your uniqueness and creativity. The design of your emails is what will create your brand image and either make it memorable or destroy it.
It is a good idea to use colors, fonts, and designs that correspond to your brand (gallery). This will help you to increase brand awareness and create a solid image. However, be sure not to make your design too “heavy” for the audience. Keep it elegant and simple.
Another tip is to use the same design for each newsletter you send.
- Keep it simple
To reach the desired level of engagement in your audience, you should maintain the right balance between text and images. As a rule, readers don’t expect to see too much text in artist newsletters. Thus, you should keep it short.
Often, it is enough to give a short summary of your event including its location, opening times, and other important details. The rest of the space can be devoted to relevant images that will spark up the audience’s interest.
Also, be sure to keep the text simple, readable, and easy to understand.
- Ask for help
Writing a compelling artist newsletter can turn out to be harder than you imagine, especially if you have never done it before. However, the quality of your newsletter matters a lot, which means you have no right to a mistake. Therefore, it is important to be able to realize when you need help and ask for it!
Where to seek help? The best solution would be turning to a reliable company that offers on time essay writing services. As a rule, such companies have a wide range of services, can handle almost any type of content, and write it to the highest standard.
- Look for inspiring newsletter templates
Creating your first artist newsletter can be pretty confusing. At this point, you may not have a clear idea of how it should look like. Therefore, it will never harm to search for a few nice examples or templates to find inspiration and get on the right track.
Using an art newsletter template makes sense in many ways. First of all, it saves you time. It also makes it easier to manage the design and media files inside your letter. Thus, it can be a good solution in many situations!
- Use e-newsletter tools
Another good tip is to use special newsletter services. There are plenty of them on the web, so you can choose the tool that suits your needs the most.
The biggest benefit of using a newsletter service is that it already has every single tool you need to create and send your newsletters. Such services often have an extensive library of highly customizable templates, features for generating a signup page, and much more!
- Create your mailing list
It is good to assemble a mailing list in advance. After all, when you finish working on your artist newsletter, you will need some people to send it to.
Some of the common ways to find subscribers for your mailing list is by using your website, blog, or social media pages to encourage the audience to share their contact details.
The key tip here is not to add people to the mailing list unless they permitted you to do this. Otherwise, it will be considered spam.
- Personalize it
As a rule, people don’t like receiving impersonal messages. They see them as spam. Therefore, personalizing your newsletters is our next tip.
Of course, you will probably not be able to make a fully personalized letter for every subscriber. However, what you can do is to ensure that you at least address people by their names.
The Bottom Line
When creating the first artist newsletter ever, many people have no idea what they are doing. As was mentioned earlier, a good newsletter can help you expand your business and reach multiple goals. However, this is only possible if you can get it right.
Hopefully, the tips from this article will help you grasp an idea of how a good artist newsletter should look like. Use them as a reference point in creating your own email, and you will succeed!
Author’s Bio: This article was prepared by Sandra Larson, a talented artist, and writer who leads the website – elizabethanauthors.org. Being an artist, Sandra is constantly looking for effective marketing techniques to make her art noticed. One of such techniques is sending out artist newsletters. In this post, Sandra shares her best tips on how to create your own effective artist newsletter.
